As Marketing Director, I am responsible for developing and implementing comprehensive marketing programs that encompass content creation, video production, eblast campaigns, product launches, promotions, analytics, social media management, SEO, tradeshows, and media relations. My primary focus is enhancing visibility of the company and products while contributing to revenue driving marketing for this innovative, manufacturer of packaging equipment and materials serving diverse markets for over 60 years. Marketing efforts successfully contributed to driving significant awareness and revenue growth with two consecutive years of record sales during this time. ★NOTABLE ACHIEVEMENTS★▪ I create, produce, and host an educational interview-style show "On The Pulse of Packaging." Episodes elevate the brand and showcase expertise in packaging. ▪ I capitalized on demand for eco-friendlier products creating a company sustainability statement that promotes our sustainable products that leads to industry speaking engagements and more. ▪ Overhauled PR increasing consistent outreach and adding new tool to measure engagement resulting in 40-50% open rates, increased reach by hundreds of thousands of views and increased news coverage.▪ Led campaign for an industry award resulting in being recognized as a top 3 product innovation among 200 companies for “Best New Innovation in Sustainability,” which led to increased media, views, exhibit traffic, leads and sales, elevating awareness for the sustainable packaging brand.▪ Led the development of a new website for multiple brands and 80+ products to one site. ▪ Video being key to our marketing, I learned video editing to produce engaging content and strengthened brand and storytelling in video as spokesperson.▪ We expanded our email program netting above industry stats with engaging content driving sales of technical, high-dollar equipment. ▪ Expanded social media presence launching multiple platforms with consistent content.

Does your business need a refresh with the website or someone to create content for social media, videos, graphic design, PR services or any other marketing or branding services? ▪ For over 10 years, I have been providing independent creative marketing services for small to mid-size businesses through my LLC.▪ I help businesses make transformational changes to their branding and marketing so they can better communicate value, what differentiates them from competitors, improve customer experience, bring new products to market and drive sales strategies and growth.Let's talk about how we can improve your marketing today visit ShannonWinans.com. Free consultations.

▪ Spearhead marketing and communication strategies for a leading global manufacturer in the gas control industry, overseeing marketing activity for a vast range of cutting-edge industrial products and managing a dynamic team.▪ Successfully led rebranding efforts for acquisition companies in the industrial, manufactured parts and biomed sectors▪ Achieved key milestones such as the creation and launch of a microsite for fittings, development and execution of new product launches executing projects in media relations, video production, product photoshoots, distributor promotions, advertising campaigns, and the establishment of social media channels, content development with monitoring tools and content calendars.

During my tenure, I was tasked with spearheading the development and implementation of company branding, marketing, and business development strategies for the US market of a global dental implant designer and manufacturer. Some notable achievements during this time include:▪ Devised a comprehensive marketing plan that encompassed branding enhancements, communication strategies, and digital marketing initiatives such as social media development, targeted customer outreach, surveys and market research, as well as the creation and execution of email campaigns.▪ Formulated marketing strategies for the integration of a new CRM and marketing automation tools, in addition to designing a project management tool to facilitate collaboration on cross-company projects.I was there in a time of constant transition in the business. My contributions helped prepare the company for growth in the US market through branding, marketing outreach and creating awareness among the dental industry.

As the Director of Marketing for a commercial real estate company, I was tasked with developing the company's first marketing strategy. This encompassed the creation of all digital marketing initiatives, email campaigns, content creation, property marketing and promotions, website enhancements, brochure design, graphic design, and overseeing staff management.• The results of my strategic efforts were remarkable: web visitors spent 45% more time on the site, viewed 166.47% more pages, and the web bounce rate decreased by an impressive 80%. Our email marketing campaigns generated positive buzz, with an opt-out rate of less than 0.01% and click-through rates surpassing industry standards. These efforts led to increased leads and played a crucial role in achieving record sales during my tenure.• Additionally, I pioneered a customer-centric, targeted strategy based on property type, setting the standard in the local market that competitors and the market now emulates.• By spearheading a website and email program revamp, I implemented new strategies, designs, and platform changes that enhanced communication quality, branding, and facilitated lead generation and sales for the real estate agents.• In addition to overseeing multi-million dollar commercial property listings, I was responsible for designing promotional brochures that positioned the properties to sell. • An agent blog program I developed also helped us showcase properties and reach customers on social media with industry-leading content. Leveraging content across multiple platforms, I successfully drove web traffic and showcased the expertise of our agents.My tenure as Director of Marketing, was marked by industry changing marketing strategies resulting in increased sales. I was pleased to have played a pivotal role in elevating the marketing at a time in which my skills were needed.

During my tenure as a member of the company leadership team, I served as a key leader in the company, guiding management and owners on industry outreach, branding and sales strategies as we evolved from a government contract provider into being a provider of LED lighting technologies to commercial markets. As the sole marketer, I not only developed these strategies but executed all projects as well. My efforts led to a very profitable time for the company and launched the company into dozens of new markets due to the brand awareness activities I developed during my time there. • Spearheaded numerous marketing and communications initiatives for an innovative LED lighting products manufacturer/distributor, driving the company's evolution from a government contract provider to a formidable player in the competitive LED technology industry.• Pioneered business development strategies that secured new opportunities in diverse markets, generating excitement around the company and its products resulting in, new leads and increased sales. • Developed compelling pitch programs for major national accounts in retail, medical, parking, real estate, and education sectors among others.• Conceptualized and produced the company's first 8 brand videos, providing executive coaching and overseeing all production aspects.• Crafted a comprehensive product launch plan for cutting-edge LED technology and product lines to showcase new product technologies to the marketplace. • Developed the creation of the company's inaugural tradeshow display and managed all plans for live events. • Directed initiatives including conception and planning with a team tasked with establishing an educational institute to educate and train business partners about company LED technologies.

When I first joined this company, there was no functioning website, product awareness, video content, email program, social media presence, or any marketing or branding efforts in place. In just two years, as the sole member of the marketing department, I successfully developed and implemented a comprehensive marketing strategy that led to award-winning campaigns, industry recognition, national brand awareness, and significant business growth for the company.• Developed and executed strategic plans for various brands and products in the automotive aftermarket and tool industries for Cequent, now known as Horizon Global.• Spearheaded the development, launch, and maintenance of four new websites, a blog, and seven social media accounts, resulting in a significant reduction in annual web expenses from $60,000 to $500 and a remarkable increase in web traffic by over 260%.• Successfully created and managed print, web, sponsorships, co-marketing with national retailers, advertising, and email campaigns, resulting in the acquisition of 18,000 new contacts to build first company email list and program.• Took full ownership of managing multiple sponsorships, including NASCAR, and charity activities to enhance brand awareness through multiple large scale events that I planned and executed.• Established a company video program and produced over 60 videos, garnering more than 80,000 views.

• Successfully increased loyalty sales from 1.5 million to 4.4 million over a span of 2 years during a challenging economic downturn (08) through strategic enhancements to our affiliate loyalty program.• Expanded our social media following by over 18,000 members, resulting in 550,000 monthly page views within a single year.• Spearheaded the development and implementation of various programs aimed at enhancing the overall customer experience.• Devised and implemented Influencer Marketing Strategies that not only strengthened relationships but also significantly increased the company's visibility across various social media platforms, reaching millions of potential customers and increasing sales.

During my tenure I was tasked with working cross company to retain and grow subscribers for a daily local newspaper through innovative marketing and promotions. • Achieved a 10% increase in profit and readership by successfully executing sales campaigns and promotions, while collaborating with cross-company teams.• Developed an internship program that resulted in the acquisition of hundreds of new accounts and leads, leading to a significant increase in daily sales by thousands.

• Directed all public & media relations, advertising, trade shows, sales materials, newsletters, brochures, web content, press releases, event planning, liaison for outside sales, managed team of 10• Instrumental in helping department set record enrollments by fostering relationships, production of first TV commercial and creating new initiatives nurture the student orientation and enrollment process

• On Air News Anchor and Reporter (demo link http://tiny.cc/NewsKit )• Dedicated reporter skilled at breaking news, live reporting, anchoring and community reporting• Produced and delivered live daily newscasts for a multi-channel broadcast radio station• Covered a range of areas (news, sports, business, courts & crime, state and local government, education, consumer reports, lifestyle, entertainment) • Hosted News/Talk/Sports format broadcasts and public service interview show. Fill in for cohost on the local #1 radio morning show. • Technical experience with radio broadcast equipment.

• Reported on the main beat for Ashtabula City news for a daily newspaper; mainly front page articles and local interest stories.• Specialized in and covered: government, law enforcement, courts, community news, city development, economics and events.

I served as a member of the Game Day staff at Cleveland's Major League ballpark (now Progressive Field) during the 1996-98 seasons, assisting fans during Cleveland Indians games (now Cleveland Guardians), playoffs, World Series, and concerts for the opening and launch of the Rock & Roll Hall of Fame Museum.* position held while attending college.

Provided exceptional customer service to millions of arena visitors, including CAVS season ticket holders and attendees of concerts and other major ticketed events at the renowned home of the Cleveland Cavaliers, now known as Rocket Mortgage Fieldhouse. This was the inaugural year for Gund Arena and several years following its opening as a premiere entertainment destination. We were the people there to resolve issues promptly and to make sure guests of the event were taken care of if they had a special need.• Oversaw the Guest Relations center during events, handling complaints, resolving issues, compiling event reports, and more.• Demonstrated proficiency in resolving a high volume of issues and emergencies, and providing detailed reports on event visitor issues.• Formulated and implemented policies and procedures to enhance the guest experience at arena events.• Orchestrated and assisted in VIP guest participation at various Cavs pregame activities, meet and greets, and other events.*position held while attending college

📺I was chosen for an internship at WOIO-19 and WUAB-TV, a prominent local broadcast television station group in a top 20 TV market. My second internship, I had the opportunity to work alongside experienced professionals in the TV news industry, allowing me to deepen my understanding of local broadcast news.In this dynamic learning environment, I was actively involved in covering breaking news events, attending community events and press conferences, and working closely with those capturing and reporting on the stories impacting Northeast Ohio.🎥 By shadowing news personalities and talent, I gained invaluable experience on the front lines of breaking news, learning the ins and outs of the news process from start to finish.➤ This internship not only honed my skills as a creative storyteller but also equipped me with the ability to develop live skills and transform live events into compelling news segments quickly. I am grateful for the hands-on experience and mentorship I received during this internship, which has undoubtedly prepared me for a career in the broadcast news industry and in Marketing where the most important talent is story telling.

📺I was selected as a WKYC –TV 3 intern to assist and contribute to the leading morning newscast in this top 20 television market. This opportunity allowed me to gain valuable real-world newsroom experience and learn the ins and outs of how news is produced, from start to finish. 🎥 Through observational learning, hands-on training, and active participation in the news production process, I was able to make significant contributions to this leading local broadcast TV morning show. Under the guidance of the morning show producer, I was responsible for writing and rewriting news stories and anchor scripts that resonated with the morning show audience.📺I worked closely with hosts, reporters, producers, and station management to ensure the smooth production of the show. I assisted reporters and anchors with their stories, reviewed video footage to edit and craft compelling narratives. 💻I participated in news planning meetings where I pitched story ideas and monitored incoming news tips at the news desk. ➤ Overall, my time as a WKYC television intern, was a valuable learning experience that allowed me to immerse myself in the fast-paced world of broadcast journalism. I am grateful for the opportunity to have worked with such a talented team.