Shannon Patel Email & Phone Number

Chatham, NY, US

• Provided business consulting services for small and large businesses, focusing on sales strategy, product assortment recommendations, and email & social media marketing campaigns.
• Assisted with website updates and building brand awareness for clients.
• Worked as a strategy consultant for startup companies and Private Equity firms in the CPG & Technology sectors.

Kirkland, WA, US

• Managed a ~$4 Million book of business, focused on Enterprise & Financial Services sectors.
• Responsible for educating end consulting clients to determine which data set and/or SaaS products fit their needs.
• Led the sales cycle from introduction call to closing, attended trade shows, managed accounts after closing to guarantee renewal and reduce churn.
• Closed $3M in business within 6 months of employment (exceeded targets within ramp up period).

Pasadena, California, US

• Managed ~$1.4M Northeast & Midwest Territory of Enterprise Accounts within Retail, Real Estate, Financial Services, and Partners.
• Educated prospects and customers through sales cycle to determine what specific datasets or products met their needs.
• Partnered with other companies to create recurring revenue via referral launch and moving forward to increase consumer loyalty & grow sales within the retailer.
• Worked collaboratively with cross functional departments including Customer Success, Sales Enablement, Solutions & Marketing teams to create a consultative and positive experience for clients.

Irvine, California, US

• Responsible for client relationships and strategic planning for distributors & retailers within Northeast & Midwest, US. including KeHE, UNFI, GNC, Whole Foods, Kroger, Meijer, Wakefern, Fresh Thyme, Vitamin Shoppe.
• Created training and support plans to promote product education on herbal supplements & innovation
• Partnered with global and national buyers to build sales plans and innovative brand launch programs to support products at launch and on to increase consumer loyalty & grow sales within the retailer.
• Developed promotional plan and business analysis utlizing syndicated data like SPINs, IRI, Nielsen, clinical studies, and retail data..

New York, New York, US

• Responsible for developing and implementing sales strategy, key account management, distributor management and executing all sales promotions, pricing, and marketing/sampling initiatives for CPG & Foodservice for.
• Successfully launched brand into Whole Foods Northeast Region and grew sales in grocery channel from $150k to $1M+ in year 1.

• Developed business strategy for an emerging super-food and supplement brand in with focus on Metro NY, including Long Island, Brooklyn, and Queens.
• Partnered closely with the sales leadership team (COO/Director of Sales) to achieve overall market share and sales objectives.
• Worked with regional partners to identify and close opportunities throughout the Northeast.

Palm Beach Gardens, FL, US

• Awarded #1 Sales Rep of the year by ambitiously growing the Metro NY market +300% by strategically managing relationships, educating, and evaluating merchandising within key retailers.
• Attained highest % growth in two major product categories during first year of employment. Maintained an average of +30% YOY growth in Whole Foods every year, as well as highest revenue for one retailer in the entire.
• Grew territory from 700k to over 3 Million within a brief time, which led to Nestlé aquisition

• Met aggressive sales quotas and aided in meeting house numbers by ambitiously taking over the market and supporting products thereafter.
• Represented Metro NY while also calling on large National key accounts across the US. for Oriel Wines, a company who represents fine wines from around the globe from 29 different wineries and 9 different countries.

US

• Covered Los Angeles and Orange County territory for boutique wine broker calling on both on-premise and off-premise accounts
• Educated staff and portfolio of brands, including growing techniques, new varietals and vintages
• Organized wine dinners and events promoting the brands, as well as implemented merchandising initiatives to move product off the shelves

Louisville, Kentucky, US

• Serviced Tri-State NY/NJ Market for 3 established brands.
• Territory included Manhattan, Long Island, all five boroughs, and Westchester, traveling to other markets as well. Represented brands in many ways through events and trade shows, managed store tastings and on-premise.
• Established pricing and engaged with distributors on a regular basis to maximize sales.