Shannan M.

Shannan M. Email and Phone Number

Head of Marketing and Communications @ Black Girls Code
Washington, DC, US
Shannan M.'s Location
New York, New York, United States, United States
Shannan M.'s Contact Details

Shannan M. work email

Shannan M. personal email

About Shannan M.

Check out my interactive portfolio here: https://bit.ly/SMG25Shannan is a digital marketing + branding expert with over 8 years experience in amplifying celebrity-endorsed brands, creating compelling content, and working with talent and influencers to create "thumb-stopping" campaigns. As a social branding and cultural maven, she has developed a robust portfolio of work that spans across the entertainment, fashion, beauty, and spirits industries. She's worked on digital marketing strategies on notable brands like:American Express, Nike, Rockstar Energy, Pepsi, Martell Cognac, Chivas Regal, Pulsar Watches, Seiko, Grand Seiko, Iman Cosmetics, Jay Manuel Beauty, Iman Cosmetics, Sean John, Deleon Tequila, and Ciroc Ultra Premium Vodka.She's created influencer and social media strategies for cultural tentpoles including All-Star Weekend, Superbowl, Beautycon, ComplexCon, CultureCon, Made Fashion Week, and Mercedes Benz Fashion Week.​She's managed content curation for brand partnerships with Conde Nast, The Lakers, The NBA, Hot 97, Essence Magazine, BET, Maxim Magazine, BCBG, Bibhu Mohapatra, Broccoli Fest, QVC, HSN, and more. She has experience on both client and agency side and is an expert in forecasting social media marketing and experiential trends. She knows what it means to be an ambassador for every brand she develops. With a majority of her roles being the first in existence, Shannan has paved the way in the midst of an everchanging digital revolution developing strategic approaches to engage with consumers in a new wave of mediums. Her niche for storytelling has molded her into a marketing chameleon powering through industries. She keeps her pulse on culture, with experience creating trending topics and forecasting new ways of working within the digital landscape. Give her an objective and she will give you a rollout breeding results.

Shannan M.'s Current Company Details
Black Girls Code

Black Girls Code

View
Head of Marketing and Communications
Washington, DC, US
Employees:
150
Shannan M. Work Experience Details
  • Black Girls Code
    Head Of Marketing And Communications
    Black Girls Code
    Washington, Dc, Us
  • Echelonculture
    Director Of Social And Influence
    Echelonculture Apr 2023 - Present
  • Ogilvy
    Account Director
    Ogilvy Oct 2022 - Apr 2023
    New York, Ny, Us
    Lead Account director for the Fanta & Sprite social teams
  • Day One Agency
    Director Of Culture, Community, And Casting
    Day One Agency Nov 2020 - Jan 2022
    New York, New York, Us
  • Pernod Ricard
    Digital Brand Manager - Power Brands Team
    Pernod Ricard Jul 2018 - Aug 2020
    Paris, Ile-De-France, Fr
    Power Brands: Martell Cognac & Avion Tequila+ Promoted to Power Brands Group – supporting fastest growing brands + Manage Experiential agency+ Manage social media agency scopes/deliverables across brands+ Increased Martell page by 500% in 6 months+ Onsite event support for win market activations+ Increased Chivas Regal engagement rate by 400%+ Manage talent communications for celebrity brand ambassadors: 21 Savage, Quavo, Wale, & Jhene Aiko in alignment with Lifestyle Managers in 9 cities across US+ Led social tactics for H.O.M.E. event platform resulting in 50M earned Media+ Led social media rollouts for Influencers across 9 markets+ Manage Ecommerce Workstreams+ Manage creative and copywriting for partnerships + owned channels
  • Pernod Ricard
    Digital Engagement Manager - Out To Impress Team
    Pernod Ricard Sep 2017 - Jul 2018
    Paris, Ile-De-France, Fr
    Martell Cognac and Chivas Regal
  • Lorem Ipsum Corp.
    Social Media Strategist
    Lorem Ipsum Corp. Aug 2016 - Oct 2017
    New York, Ny, Us
    +Led Client Relations with Grand Seiko/Seiko/Pulsar+ Manage communications for NASCAR brand ambassadors+ Manage Influencer Campaigns and contract negotiations+ Increased page engagement by over 200%+ Produced highest performing contest increasing newsletter subscriptions by 300%+ Manage Social Media Advertising Budget+ Managed paid social strategy+ Led Copywriting Efforts For Grand Seiko Rebranding+ Ideation Team for Google/Youtube marketing initiatives+ Staffed Influencers for "I Love Youtube" Campaign
  • Impala Inc | Iman Cosmetics & Jay Manuel Beauty
    Social Media Manager
    Impala Inc | Iman Cosmetics & Jay Manuel Beauty Apr 2015 - Jul 2016
    + Manages all Social Media Channels and initiatives for IMAN Cosmetics and Jay Manuel Beauty+ Managed company initiatives on Jay & IMAN personal pages+ Launched 4 new social media platforms for the brand+ Manage Social Media Strategy For Fashion Week Partnerships: Bihbu Mohapatra + BCBG + Created Web Design Strategies + Booked MUA for retail events and conduct training+ Launched Brand Blog for Jay Manuel Beauty: TheStyleManuel.com+ Led Direct Reports+ Grew IMAN Cosmetics by 100% in 6 months; grew JMB by 200%+ Drove 3 product categories to highest selling months of all time through 360 strategy including social, CRM, & web
  • Viacom/ Mtv Networks
    Mtv On Air Promotions Assistant
    Viacom/ Mtv Networks Jan 2013 - May 2013
    New York, Ny, Us
     Coordinated routine shoots for promotional campaigns for MTV programming.  Performed various duties for writers, editors, and executive producers to ensure the transportation offootage, drives, dubs, and wardrobe to various production houses in New York City to ensure a smooth process to production Compiled footage from internal Viacom Alias system MTV movie awards  Provided production assistance on various shoots (Concerts/In-house) Wrote, Produced, Edited, Audio Mixed own promo
  • Viacom/ Mtv Networks
    Vh1 Production Assistant - Original Digital Content
    Viacom/ Mtv Networks Sep 2012 - Dec 2012
    New York, Ny, Us
     Attended live shoots and assisted with setting up equipment, props, and talent relations. Prepared tapes for delivery: checking quality and filling out necessary documents.  Developed strong skills in transcribing, logging, and screening tapes.  Continually maintained organization of all assets: tapes, graphics, photos, and music. Conducted research and assembled informational binders for shoots as needed.
  • Rutv
    Network Assistant
    Rutv Jan 2011 - May 2011
     Monitoring the Rutgers cable network to ensure that all channels are operating normally Build on-air schedules Prepared weekly program schedules Regularly monitored all RU-tv channels for quality assurance Catalog the tape library
  • Rutgers Mens Basketball
    Manager
    Rutgers Mens Basketball Sep 2009 - May 2010
    -Filmed Practices -Comprised Shot Charts -VIP Ticket Distribution and Management-Organized Recruit Mailing List-Support Game Day Operations

Shannan M. Skills

Social Networking Social Media Editing Blogging Social Media Marketing Youtube Public Speaking Microsoft Office Digital Media Customer Service Facebook Broadcast Microsoft Word Powerpoint Event Planning Advertising Microsoft Excel Video Editing Digital Marketing Creative Writing Photography Video Production Public Relations Community Outreach Wordpress Avid Film Marketing Entertainment Statistics Problem Solving Research Political Campaigns Fashion Visual Styling Directing Quality Assurance

Shannan M. Education Details

  • Rutgers University
    Rutgers University
    Communication

Frequently Asked Questions about Shannan M.

What company does Shannan M. work for?

Shannan M. works for Black Girls Code

What is Shannan M.'s role at the current company?

Shannan M.'s current role is Head of Marketing and Communications.

What is Shannan M.'s email address?

Shannan M.'s email address is sh****@****ail.com

What schools did Shannan M. attend?

Shannan M. attended Rutgers University.

What are some of Shannan M.'s interests?

Shannan M. has interest in Professional Networking, Community Service, Avid Youtube Surfer, Reading, Theater.

What skills is Shannan M. known for?

Shannan M. has skills like Social Networking, Social Media, Editing, Blogging, Social Media Marketing, Youtube, Public Speaking, Microsoft Office, Digital Media, Customer Service, Facebook, Broadcast.

Who are Shannan M.'s colleagues?

Shannan M.'s colleagues are Danielle Dougherty, Marriah Segura, Melody Enwerem, Louise Shea, Casidhe Pierre, Lacreelin Caton, Ari Johnson.

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