In my role as a video content creator for the College of Liberal Arts, I focus on producing compelling video projects that highlight the faculty, programs, and student experiences within the college. I analyze trends, brainstorm creative video concepts, and develop shot lists to ensure each project aligns with the college’s mission and resonates with its audience. I manage the full production process, from filming and editing to monitoring video performance through analytics. Currently, I am working on producing a documentary that delves deep into the stories and achievements within the liberal arts community, using data insights to shape future projects for maximum impact.

As a Student Ambassador and video strategist, I analyze emerging trends to brainstorm innovative video ideas and develop engaging content strategies. I craft shot lists, film high-quality videos, and lead the editing process to deliver polished final products. Additionally, I monitor video performance using detailed analytics, tracking key metrics like view hours and engagement. This data-driven approach allows me to refine future projects, ensuring continuous growth and improvement in content quality and audience reach.