Shareen Cooper Email & Phone Number

Los Angeles, Ca, Us

Culver City, California, United States

Culver City, California, United States

Lead liaison for client relations and partner agencies Responsible for collaboration + integration with all agency partners to build effective social campaigns and ensure campaigns are on strategy, on-time, on-budget, and measure/report on performanceOversee day-to-day supervision of team; creative, producer, project management, strategy + community managementCoordinate across various teams (Sports, CRM, Paid, Multicultural) to coordinate content roadmap and execute on deliverablesAuthor and develop marketing/social briefs, overall strategy and brand voice from Kia social channels, influencer strategy, and content developmentOversee Kia + internal community management teamsResponsible for business scope, financial accruals, and managing vendor partnerships

Lead liaison for clients + partner agency relationsOversee the Kia + internal community management teamsResponsible for collaboration + integration across all agency partners (paid, multicultural, CRM, experiential)Create and provide strategic monthly, weekly and campaign-related analytic reports

Huntington Beach, California

Monitor all Kia social channels Distill social conversations + provide strategic opportunitiesResponsible for influencer managementCreate and provide strategic weekly, monthly and campaign-related analytic reportsCollaborate with agency partners on supporting social content, community management requests and launch effortsManage third party partnershipsCreate and manage content calendarsBrief creative team on project requests

Irvine, California

Responsible for planning, execution and managing budgets for advertising campaigns for Dole on Facebook Responsible for developing KPIs for Dole and comparing/tweaking benchmarks on a monthly basisRevamped influencer content marketing strategy for agency by developing key relationships with influencers and bloggers, developing marketing and learning materials for agency/clients and creating/managing influencer/blogger budgetsWorked on developing RFP’s and proposals

Irvine, California

Lead contact for social/digital clients and provide leadership of social teams across all national agencies Responsible for planning, development and oversight of content calendars, providing strategy (organic + paid) and reporting metricsResponsible for community management, social listening, Google Analytics and overall website/sale conversions for clientsDevelop digital + social contentResponsible for development, strategy and execution of influencer relationshipsDevelop buzz marketing concepts for clients

Irvine, California

Responsible for day-to-day communication and account management with clientsResponsible for copywriting and collateral development (press releases, media advisories, PR plans and overviews, press kits, case studies, yearly marketing plans, shot lists, media prep sheets, meeting agendas and social media development)Developed and planned client events from idea to executionResponsible for securing top media relations for clientsResponsible for development and execution of social media marketing for all clients

Irvine, California

Responsible for the day-to-day maintenance of all Bolt Public Relations social clientsResponsible for planning, development and execution of bi-weekly content calendarsDeveloped and implemented social media advertising on Instagram and Facebook for clientsDeveloped and designed digital content and marketing materials such as flyers, postcards, and social images via PhotoshopCreated social media analytics reports (including KPI’s, demographics, metrics) for clients on a weekly, bi-weekly and monthly basisResponsible for development of shot lists for clients and managed overall look and feel of photoshoots

Costa Mesa, California

Responsible for planning, development and implementation of all Town Center’s marketing strategies, communications and public relations activities, both external and internalResponsible for development of core product; worked side by side with third party vendors, consumer market research, beta testing and day to day operationsResponsible as the company's acting representative for all public relationsDeveloped and designed digital content strategy across all social platforms; monthly digital calendars put in place ensured continuity and brand messaging across all channelsDeveloped brand imaging/positioning and ensure consistent communication and articulation of Town Center’s designed image and position, both internally and externallyWorked directly with CEO and upper management to ensure Town Center’s philosophy, mission and vision were pertinent and practiced throughout the organizationCreated BEST practices for social media, communications and public relations within the organizationProvided support, mentorship and led social media, content and customer service teams who were responsible for daily execution of product and services for clienteleDeveloped and implemented internal training with all staff to ensure consistent messaging and selling of productResponsible for the development and design of websiteHelped lead and foster relationship with Facebook in order to Town Center as an official partner

Irvine, California

Responsible for the development and re-structure of the digital content strategy across all social media; created monthly digital calendars to ensure brand continuity and messaging across channels.Responsible for providing social analytics (KPI’s, metrics, demographics) on a weekly basis to CEO.Responsible for the creation of all marketing materials and promotions including but not limited to flyers, brochures, e-mail marketing, digital media, banners, pamphlets, trade show materials, etc.Primary contact for all public relations inquiries and ensured a constant flow between media outlets and company. Provided information in a timely manner (media kits, samples and other information necessary), in order to secure product placement.Acting front-facing representative of company at trade shows and media events.Responsible for the re-design and launch of new eCommerce website.Responsible for day-to-day maintenance of website, including content management of merchandise, promotional material and general upkeep (grammar, spelling, continuity).Responsible for the development of digital distribution strategies in order to drive eCommerce sales and measuring this success via Google Analytics and sales reports.Created monthly eCommerce calendars that reflected current marketing and sales promotions that are implemented throughout the company. All operational efforts revolved around these monthly calendars.

Mississauga, Ontario

Responsible for the maintenance and re-structure of all social media (Facebook, Twitter, YouTube, Pinterest, Instagram and blog)Acted as the primary front-facing representative for communications and social media through public speaking engagements and eventsManagement of all Canadian communication efforts including e-mail marketing, weekly field bulletins, contests, blog maintenance, and press releasesProvided support for all public relations including drafting press releases, media relations, event planning and sending product samplesResponsible for providing KPI’s, media monitoring and analytics on a month to month basisWorked closely with Business Development, Events, Finance, Product Marketing and Operations to make sure all communication efforts aligned with the business modelProject manager for several large successful marketing projects including the restructure of Arbonne Canada’s online apparel boutique, the revamp of Arbonne’s business structure and field development and the implementation and presence of social media on the Arbonne websiteResponsible for the creation of social media campaigns and localization of marketing materials including brochures, catalogues, flyers, magazines and banners.

Mississauga, Ontario

Managed social media properties including Facebook and TwitterLocalized all Arbonne products, including translations, and created marketing materials such as banners, product knowledge sheets, product literature, frequently asked questions, and website updatesManaged media requests and pulled product samplesSupported the Senior Product Marketing Manager

Supported the Gap Canada PR team by sending samples, pulling looks, organizing showrooms and helping organize and execute events

Supported Gap Inc. Canada’s PR team working on Gap, Old Navy and Banana Republic Worked on national and regional fashion, lifestyle and social media via fact checking, image requests and pulling samplesTracked budgets, supplier expenses and other administrative duties. Created monthly media report of Gap Inc. Canada coverage; monitored various media outlets across Canada (newspapers, blogs, CISION reports)

Certificate In Marketing, Social Media And Web Marketing, 4.0

Activities and Societies: UCLA Student Ambassador

Ba Honours, Law And Sociology