Shari Bernson Email & Phone Number

As a fundraising and development executive, I lead teams of highly invested top performers to build and sustain the revenue streams that help public media and other non-profits thrive.MY ADDED VALUEDuring my tenure at PBS12, my team and I raised more than $42M. We diversified our membership base, implemented effective social media campaigns, revitalized our website, pivoted on-air and direct mail campaigns, and created a culture centered around lead generation. We increased donor and revenue retention and developed a major gifts program. We embraced an increasingly digital world by launching a Text to Donate option and exceeded our 2022 digital revenue goal by 31%. As an inspiring and transformational team leader, I constantly seek opportunities to apply this experience and expertise to produce even better results.HOW I’VE GROWN RECENTLYI hired Allegiance to help PBS12 implement an integrated direct mail and digital fundraising strategy. I was so impressed with what we were able to actualize that I left PBS12 to work at Allegiance in 2022. At Allegiance, I learned much more about the strategy, art, and science of digital advertising, web development, direct mail, and integrated campaigns. Working closely with clients, we maximize branding and audience targets. I honed my skills in refining segmentation for individual, mid-level, and major donors; planned giving; and sustainer campaigns. Thanks to this experience, I excel at utilizing data and analysis to identify growth opportunities. Because Allegiance supports around 40 public media clients, I had the chance to study other stations’ fundraising and development strategies to understand what methods produce the best results. MY LEADERSHIP STYLEI appreciate the uniqueness of each individual and what they have to contribute. As an encouraging and collaborative people manager, I create an environment that appreciates creative ideas and enables people to thrive. I’m always there to help, but I try to get out of people’s way and allow them to shine.ONE MORE SUPERPOWERI build great relationships. At PBS12, I developed a partner relationship that resulted in the station’s largest gift to date. I connect with long-time and lapsed donors, Board members, key partners, and communities, driving results that exceed goals and expectations. I collaborate across internal functions to align efforts and produce a sum greater than its parts.

Listed skills include Television, Video, Social Media, Video Production, and 48 others.

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  University Of Colorado Boulder

  B.A. Communications