Sharice Ruan, Mba Email & Phone Number

Washington, Dc, Us

Annapolis, Maryland, Us

Annapolis, Maryland, Us

• Develop and execute omni-channel marketing plans for small business and enterprise product lines, including budget, forecast, and targets• Strategize and execute PPC campaigns with an average ROI of about 1500%, an increase in average click-through-rate of 320%, and conversion rate increase of 200% compared to prior campaigns• Own and evolve MarTech stack including managing the procurement, implementation, and administration of HubSpot across the organization• Develop brand identity including message development, optimization, and tone; oversee and execute the design of all media and marketing collateral; and enforce brand standards across the organization for uniformity• Own editorial calendar and author full-funnel marketing assets ranging from blog posts to videos, presentations, web content, and more.

Annapolis, Maryland, Us

• Plan and execute all digital marketing, including SEO/SEM; marketing database management; email, social media and display advertising campaigns.• Build and optimize website landing pages to increase conversions• Identify trends and insights, and optimize spend and performance based on the insights• Develop and manage nurture campaigns to guide customers through the buying process• Collaborate with channel partners for campaign execution• Manage dashboards on marketing activities that measure effectiveness, including but not limited to: Performance metrics; Cost metrics; and Channel metrics• Leverage HubSpot to create and manage digital campaigns• Brainstorming new and creative growth strategies• Evaluating emerging technologies and provide thought leadership and perspective for adoption where appropriate• Create strategies for conferences, trade shows, partner, and industry events

Washington, Dc, Us

• Plan and execute all digital marketing, promotion, and advertising efforts to drive brand awareness and lead generation• Develop and oversee marketing strategy, campaigns, budget, and reporting• Identify industry trends and insights to optimize marketing performance based on the insights• Create and maintain company brand and image• Collaborate with executives to make high-level decisions about business strategy and the direction of the company• Leverage HubSpot and Salesforce to create and manage digital campaigns• Serve as Creative Director in developing and overseeing the design of all marketing collateral

Linthicum Heights, Maryland, Us

• Spearheaded website redesign and SEO optimization resulting in a 22% increase in organic search traffic, 5% improvement in bounce rate, and an 800% increase in lead generation in the first year• Developed 20 new landing pages with a combined conversion rate of 66% in the first quarter• Manage content marketing including strategy development and reporting; authored 9 original blog posts, 3 case studies, 1 white paper, 9 infographics, and over 30 data sheets in one year• Support product launches and activities for over 13 new products, to date, by developing sales tools such as datasheets, videos, messaging, and lead generation• Conceptualized and executed 5 multi-touch marketing campaigns across social media, blog, and email channels with over 15,000 unique social media impressions; 10% click-through rate (307% over industry average) and 21% open rate (18% over industry average)

Baltimore, Md, Us

• Developed and managed original content for emails, website, social media, blog posts, and print materials, including authoring over 14 blog posts, 45 data sheets, 20 infographics, and 100 emailso Awarded Market Leader in 2019, “Highly rated by customers, Alertus Technologies consistently publishes high-quality vendor produced customer success content.”• Deployed successful social media marketing campaigns achieving an average follower growth of 35% across all platforms• Developed global communication strategies and assets; established standard processes, and ensured alignment with key initiatives for 13 product lines• Oversaw all video production including storyboarding, videography, photography, editing, and distribution leading to an increase in video watch time by 13%; views by 24%; likes by 85%; shares by 101%; and subscribers by 83%• Managed webinar campaigns including strategy, topics, content, hosting, and marketing with a lead conversion rate of 68%

Baltimore, Md, Us

• Developed and managed original content for emails, newsletters, website, social media, blog posts, case studies, and print materials ensuring that the proper language, message, and tone is conveyed per audienceo Awarded Market Leader in 2018, “Highly rated by customers, Alertus Technologies consistently publishes high-quality vendor produced customer success content.”• Oversaw all video production including storyboarding, videography, photography, video editing, and distribution• Work with graphic designers to conceptualize and execute creative direction • Managed webinar campaigns including strategy, topics, content, hosting, and marketing • Leveraged content to both develop and execute email and social media marketing campaigns• Served as Interim Marketing Manager for the Marketing Department in the Marketing Director’s absence

Columbia, Md, Us

• Collaborate with outreach and product teams to convey technical concepts through engaging marketing content• Use innovative thinking and advanced analytical techniques to identify and document improvement opportunities for marketing outreach, sales, and operation processes• Develop management strategies to meet the needs of multiple marketing campaigns and business efforts• Effectively leverage Salesforce databases to develop and assign leads to outreach staff• Compile, manage, and maintain detailed customer and sales data, act as subject matter expert on what data is collected, processed, and established as a metric for company marketing efforts

Burtonsville, Maryland, Us

• Analyze metrics to identify the cause-effect relationship between financial outcomes and marketed actions, thus raising profitability• Develop comprehensive reports based on marketing, sales trends, and demographic data analysis• Create strategic methodologies to collect new data. Designed processes to effectively obtain existing data and analyze markets to develop rich custom reports and dashboards for company leadership• Maintain company website and implemented SEO strategies, increasing website traffic by 47%• Manage company social media to include: editorial calendar, content creation, and analytics; increased social media following by: Twitter 136%, Facebook 130%, LinkedIn 30%, and Blog 272%

Washington, Dc, Us

• Develop agency-wide inventory portfolio• Saved agency over $50,000 through telecom recycling program• Develop departmental standard operation procedure (SOPs) documents• Generate and organize financial spreadsheets and statements for over 2 million dollars• Monitor billing statements for anomalies, saving the agency over $5,000• Responsible for the retrieval, documentation, and wiping of confidential data from over 2,000 telecommunication devices

Washington, D.C., Us

Master Of Business Administration - Mba

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services