Shari Creed learned her métier in the realm of branding from the world’s finest while working in her family owned and operated women’s high fashion retail specialty store—Creeds—a 30,000 sq. foot emporium that spanned a city block, located in Toronto, Canada. With the vision, mission and entrepreneurial passion to be the first to bring the world’s best to the marketplace, the company launched many name brands of today while in their infancy, including Jil Sander in North America, opening the first Chanel Beauté black and gold cosmetic department and Clinique International. Creeds was a destination for any international arbiter of taste.In 1997, Shari founded Creed Strategic Imaging. As an originator, innovator, and executor with distinctive style, Shari and her hand-picked, global team of talent embrace both the entrepreneurial and corporate worlds of retail and entertainment, fashion and beauty, consumer products and services, and people.Since founded, Creed Strategic Imaging has guided such diverse brands as Aveda, Neiman Marcus, Limited, Estée Lauder, L’Oréal, Herbalife, Frédéric Fekkai, Culinary Concepts by Jean-Georges, FirstLight Financial, SweetSpot Labs, Canyon Ranch, Davies Gate, Rodan & Fields, Aramis, Cedars-Sinai Medical Center, Hard Candy, Canadian Olympic Association, Discovery Channel Stores, The Nature Company, Lancôme, Federated Merchandising Group and more. From the inanimate vision to a concept, to the living and fully animated launch; from advertising to store design, to completely branded strategic initiatives, Creed Strategic Imaging knows how to make a brand work. Always mining its greatest opportunity.
