Shari Lapierre Email & Phone Number

Greater Boston Area

As Marketing Specialist, I support the success of the Dahle and Novus brands by working closely with the Marketing Team. I am primarily responsible for creating compelling marketing content including product content, videos, social media, web, and email. My responsibilities include:• Product content management• Product video production, filming, editing, and publishing• Amazon content management - Vendor and Seller Central• Social media management and strategy• Email marketing and communications• Product launch campaigns• Press releases and general communications• Trade show and event managementI work extensively with Salsify, Buffer, MailChimp, DaVinci Resolve, Adobe Photoshop, and InDesign.

Greater Boston Area

As Sales and Marketing Representative for Dahle North America, I support our sales managers, marketing department, and dealers and distributors in our efforts to promote Dahle and Novus More Space products. Responsibilities:* Content Management * Content Creation* Social media marketing * Email marketing* Writing press releases, web copy, product copy* Trade show/event organization and attendance * Customer Relations* Supporting the Marketing Director* Supporting the National Sales Manager for Novus More Space* Supporting our Canadian distributor* Special Marketing/Sales projects

Greater Boston Area

Greater Boston Area

The VT/NH MG is a non-profit organization providing top-quality, cutting-edge, and affordable education and networking opportunities for marketing and operations professionals at companies in Vermont, New Hampshire, and beyond.

Greater Boston Area

I supported Savvy as a freelance copywriter, editor, and marketing consultant.My projects included:• Copywriting for local and national clients including writing press releases, direct mail copy, PPC ads, LinkedIn copy, and web page and social media copy for promoting clients' events, white papers, product launches, and more. • Supporting the research, conception, and execution of multi-channel marketing campaigns.

MEI Search Consultants, LLC (MEI), was a national recruiting firm dedicated to search and selection for the Powered Equipment and Renewable Power Generation Manufacturing Industry, in the US and abroad. My position allowed me to participate in the growth and success of the company by managing operations, costs and supporting our marketing and research efforts.I had full responsibility for day-to-day operations including finance, marketing of our company presence and job postings, human resource issues/payroll, and vendor contacts. Major projects included implementing a health care plan for our employees, moving all the company’s communications and file access to a cloud vendor, helping our team to streamline marketing plans for new clients, and redesigning our website.

My responsibilities included bookkeeping, payroll, financial reporting, bulletin preparation, website updates, communications with parishioners relating to church business and functions. I was able to streamline the church's record-keeping, establish their first website and Facebook page, increase income through better management of storage rentals, and put in writing the Office Administrator's procedural manual.

Out of my home office, I ran every aspect of marketing for this two-person company which sold specialized machinery to engineers using resistors and electronic components. I redesigned the website and managed all aspects of website optimization, digital advertising including Google Ads, email marketing, and all forms of customer contact.I also handled all the bookkeeping, correspondence, shipping, and receiving functions. The variety of responsibilities kept me on my toes.

As Circulation Manager, I had full budgeting and goal responsibilities for the marketing and circulation of three trade magazines - approximately 250,000 total circulation at their combined peaks - including subscriber acquisition, renewals, and launches. I was also responsible for meeting sales goals for our books and ancillary products. I managed all aspects of subscriber database maintenance, BPA audits, and fulfillment. Additionally, I managed the performance and staff of the Customer Service and Shipping departments including job descriptions, hiring, and performance reviews.