Sharita Bent Email & Phone Number

Dallas, Texas, United States

This position is responsible for leading high-performing teams focused on developing and executing lead generation, education, and retention strategies. It is the responsibility of this position to utilize marketing expertise, data analytics, customer insights, and product knowledge to drive value throughout the organization. This position will oversee strategies to drive new customer acquisition and retention for GuideStone in both the B2B and B2C sectors. This position reports to the Chief Marketing Officer and will work closely with business leaders and stakeholders to establish vision, define goals, and deliver experiences that achieve desired business outcomes.Essential Duties and Responsibilities:Plan, oversee, and arrange projects driving customer acquisition and retention strategies.Ability to understand data analytics and extract useful or actionable information with strong problem-solving skills.Maintain a clear understanding of the company’s business objectives to achieve business goals.Accountable to unlocking value from internal and external data to inform decisions, recommend course corrections, predict outcomes, and prescribe actions to enable and drive employees and strategy.Encourage problem-solving, strategic thinking and customer-orientation amongst the team.Build strong internal relationships with key stakeholders and communicate a compelling vision to integrate marketing and line of business efforts.Ability to prioritize multiple tasks simultaneously with frequent interruptions and time constraints.Strong interpersonal skills and the ability to work cross-functionally with other teams and departments.Ability to work and collaborate with technical and creative teams, as well as with various line of business leaders, to define requirements and execute strategies.Manage relationships and work closely with agency partners, as necessary.

Dallas, Texas, United States

As the Senior Manager of Insurance Marketing, my primary focus revolved around crafting, optimizing, and overseeing a comprehensive marketing strategy to bolster our product offerings and services. Upon joining, I recognized a lack of strategic direction within the organization, which operated in isolated silos. I immersed myself in understanding the company, its products, and services, enabling me to devise a plan that resonated with our target audience and significantly improved performance.One of the initial challenges was the absence of a strategic approach to advertising, particularly in the digital sphere. While past attempts hadn't yielded success, I delved into the systems and realized the need to build and establish them from scratch. This meant training my team extensively on modernized approaches, from crafting impactful copy to creating and refining marketing initiatives. Collaborating closely with stakeholders, we established efficient workflows and feedback mechanisms, adopting an agile methodology that allowed us to adapt swiftly to market demands and trends.Being the inaugural occupant of this role, I laid the foundation for a more robust marketing infrastructure. With a dedicated and skilled team, we've consistently delivered remarkable results, surpassing key performance indicators and elevating performance opportunities for our line of business. Our strategic initiatives have not only aligned our branding and positioning but have also significantly enhanced acquisition and growth metrics while delivering the highest quality of leads the organization has known to date. So thankful to develop and lead a team that continuously drives for success regarding the organization's objectives.

Dallas, Texas, United States

The Content Strategy Lead will develop and manage a content strategy that contributes to the goals and objectives of the business. This role will bring value by maximizing opportunities to exhibit the distinctiveness of GuideStone's products through owned, earned, and paid channels.

Melbourne, Florida, United States

As the Content Marketing Manager, my journey began as a Digital Marketing Manager, where I successfully established and fine-tuned the business's digital engine, achieving exceptional results. This success, however, highlighted a significant gap in content strategy, prompting the hire of someone to oversee the digital side, allowing me to concentrate on elevating our content approach. My passion for content creation fused with a holistic marketing outlook rooted in comprehensive expertise across various marketing facets led me to embrace this challenge.My approach encompasses an old-school, holistic mindset in marketing, emphasizing a deep understanding in every aspect of the field. This foundation empowered me to delve into content strategy, leveraging my lifelong passion for writing, consumer trend analysis, and market research. Building a robust content strategy rooted in the hub and spoke model, we expanded our content ecosystem, incorporating diverse formats—from videos to long and short-form written content. The results were transformative. Our SEO-driven approach attracted new traffic while nurturing a base of returning visitors who saw our brand as a trusted source. The content strategy became a cornerstone, capturing audience curiosity and retaining their attention for extended session durations—eight minutes or more—an achievement that significantly elevated our brand's impact and established us as the credible authority within our community.

Melbourne, Florida Area

As the first Digital Marketing Manager in the company, I was blessed with the opportunity to create the organization's digital strategy from scratch. Despite their industry reputation, the company operated a little like a 'Mom and Pop’ shop; agile, but with many processes that were broken (and seldom fixed). Drawing from my experience of building a business from the ground up, I set out to redefine their digital presence, crafting an omnichannel strategy involving meticulous industry research, audience segmentation, and precise messaging honed through focus groups and rigorous testing.The impact was immediate - the digital strategy propelled the organization's exposure, fostering unprecedented growth internally and externally. It worked so well, the company struggled to keep pace with the rapid progress and reined my budget in for a few months while building out sales support channels. From crafting diverse assets like a blog, video content, ads, and even a niche-specific podcast, the digital strategy I devised and led had the organization surpassing its competitors and securing a position as the industry leader.With the strategy I created and championed and driven by the team that I led, the organization's success flourished. Being instrumental in guiding the company to take the top spot in its category remains a standout achievement I’m proud to hang my hat on.

Tulsa, Oklahoma Area

Marketing & Advertising Lead GenClient ServiesSocial Media PodcastingSEO + Testimonials/Reviews

We provide coaching, mentorship, education, and specialized brand knowledge regarding archetypes, marketing trends, and demographic perceptions. We assess company culture, evaluate profitability, and provide feedback via directives and strategic initiatives. Our purpose is to develop cohesive turnkey systems and cultivate synergy in order to broker success and maturation for your organization.

Tulsa, Oklahoma Area

Our agency excelled in branding, web development, social media marketing, and more, guiding clients through a proven system that consistently yielded remarkable results. Collaborating with visionary entrepreneurs, we transformed struggling ventures into profitable entities and propelled others to national recognition, leaving an indelible mark on their success stories. The intensity of this role wasn't just about business—it was about reshaping futures and witnessing the tangible impact of our efforts firsthand.Managing a team of agile professionals, we operated with precision and speed, delivering top-tier services in record time. Daily huddles fueled our collective drive for excellence, serving a diverse clientele ranging from medical and dental to real estate and athletics. Our success stories ranged from turning struggling businesses profitable to expanding smaller brands to national prominence, showcasing the profound impact we had on their journey.This intense yet fulfilling role wasn't solely about profitability. Crafting turnkey strategies meant enriching the lives of our team and the entrepreneurs we served. The lessons learned in this demanding environment continue to shape my approach to business, leaving an enduring impact on my professional growth and mindset.In this role, I came up with some big ideas that were pivotal in skyrocketing a small business to become a global brand. Ask me how!

Tulsa, Oklahoma Area

Let There Be Hope, Inc. is a 501(c)3 organization that exists to support international missions through music. From implementing daily tasks and achieving goals to marketing and advertising, project management, donor relations, outreach campaigns, and overall planning and execution, I worked closely with and supported the Founding Executive Director, Laura Cooke, in all her endeavors. I love the 7Song project, Laura Cooke, and Let There Be Hope.www.letherebehope.com

Jenks Middle School

ELA (English Language Arts)ELL (English Language Learners)Advisory-- Educational & Character Development

Tulsa, Oklahoma Area

Composition IStrategies

Tulsa, Oklahoma Area

Composition IComposition IIComposition IIIComposition IVCreative WritingYearbookPrivate Tutoring

Tulsa, Oklahoma Area

Communicative Skills: Reading, Literature, LanguageCheer Coach/Sponsor for Broken Arrow High School JV

Tulsa, Oklahoma Area

English, Drama, NewspaperCollegeBoard Workshops & Professional DevelopmentCheer Coach/Sponsor for MHS Varsity

Tulsa, Oklahoma Area

Tulsa, Oklahoma Area

Cheerleading & Gymnastic InstructionProgram Development/Coordinator Cheerleading Coach & ChoreographerTeacher/InstructorPNO Events

Tulsa, Oklahoma Area

Partner in highly sought after cheer instruction and custom choreography venture. Clients included Jenks Public Schools, Owasso RAMS, Future Owasso RAMS, Broken Arrow Youth (BAYFA), Oral Roberts University, and Tulsa Memorial High School

Tulsa, Oklahoma Area

Facilitating fun, light-hearted yet productive work environmentDynamic interaction with Sales & Production DirectorImpeccable communication with fellow employees, printer, writers, clients, and contract employeesMaintaining strict deadlinesResponsible for daily deposits, office purchases, and final editsOrganize, coordinate, and facilitate staff meetingsManage billing, distribution, bulk mailing, and paper routes Coordinator for annual event, Absolute Best of Tulsa

President'S Office

Administrative AssistantAudience Coordinator Floor Director (Make Your Day Count, Something Good Tonight)RTH Program Development/Implementation, Choreographer & CoachORUEF Coordinator/Administrator

Tulsa, Oklahoma Area

Organizational Leadership

Ba English, Education (Spanish Certificate)

Activities and Societies: Dean's List, Sigma Tau Delta, Cheerleading, National Honor Society, Spanish ClubHighly Qualified Teacher

Education record

Activities and Societies: National Honor Society, Beta Club, Chorus, DECA (Regional & National Finalist), Track, Cheerleading