Sharla Lichtenauer (Gabriel) Email & Phone Number

Kansas City, Mo, United States

Kansas City, Missouri

• Built and manage the KC Project Management Department.• Implementation and ongoing maintenance/training on use of WebVantage as the resource/project management system.• Lead a team of eight project managers to deliver solutions based on forecasting.• Engage in ongoing communication with all Creative Directors and senior creatives to optimize workflow and talent mix.• Work with account management to develop staffing plans based on SOWs and KPIs.• Maximize client profitability through alignment of scope and resource mix.• Monitor project definition, scope, budgeting, and timing across assigned client pillar for overall profitability.

Kansas City, Missouri Area

• Defined and facilitated creative workflow to create a streamlined, cost-effective process and drive improvements as business and customer needs evolve.• Managed creative resources, while balancing the evolving priorities of the combined workload across the department.• Established strong and collaborative working relationships across disciplines.• Monitored weekly utilization reports to maximize workflow across all team members.• Provided consultative guidance for project teams when developing project plans and approach.• Achieved and maintained a 90% billable utilization of 18-person creative department.

Kansas City, Missouri Area

• Expanded the internal multimedia and video capabilities while also managing a team of video and motion graphics designers.• Developed timelines and negotiated budgets with internal/external clients.• Oversaw one of the highest periods of billable utilization for the team.

Kansas City, Missouri Area

• Reduced time-to-market by an average of 38% which resulted in additional savings by freeing in-house resources.• Successfully modernized the traditionally corporate workflow structure through implementing an agency workflow system.• Created estimates and schedules as well as assigned best resources for the work based on experience, skillset and availability.

• Established workflow and traffic processes that increased efficiency across agency.• Improved project processes and trained account partners how to effectively run projects through the agency.• Managed creative resource allocations for a 12 person team across multiple client efforts.

• Built and managed the internal traffic system during a time of unprecedented growth.• Directed all aspects of traffic for one of the biggest advertising agencies in Kansas Citygenerated over $60 million in revenue.• Facilitated all aspects of hiring and training within the department and cultivated a culture of collaboration.