• Brainstormed & implemented a digital risk management tool for monitoring & flagging potential NPAs for a portfolio of 1500+ SME clients worth Rs 9.5 billion using quarterly roadmaps• Coordinated in the launch & development of InstaBiz app for MSME clients for instant digital sanctions • Cross functional stakeholder management with Business, Credit, Policy & Technical teams for building use cases & logics • Delivered portfolio at risk MIS & reports across PAN India quarterly & conducted health councils with Business & Credit Heads• Forecasted a potential provisioning loss & contributed in recovering Rs 2.86 Billion• Built a Dashboard for comprehensive presentation of 360 degree details of SME customers

• Launched an online retail chain for sports merchandise on operations, marketing & website fronts • Advertised campaigns on Google Ads, Facebook Ads; built brand image on Instagram using WOM & organic reach • Strategically increased the sales by 289%, number of order by 240% & order value by 9% over a year • Worked on optimisation of the website features, operation model, pricing strategy & new product launch

• Built a Digital launch strategy for the pre-launch of a cooking simulation game with 500 MAU target • Strategized Ads on PPC channels -Google Ads, FB Ads for target audience of women in 25-40 age group • Experimented with App Search Optimisation & brainstormed Push notification for increasing recall rate • Generated a reach of 34 trillion eyeball mins/day & built Brand integration pitch for game partners • Stakeholder management with Influencers & personified brand on LinkedIn; Designed a 120-day social media calendar