Sharmila K Email & Phone Number

Alpharetta, Georgia, United States

• Maintaining Database Integrity involves ensuring that the electronic database containing information about dental providers is accurate and up to date. This could include updating provider contracts, business names, TAX IDs, and other relevant details.• Assisting Dental Provider Offices with various tasks related to their contracts and information. This involve helping them with provider contracts, making changes to their business information, assisting with tax ID changes, and handling terminations or ownership changes.• Handling Incomplete Information required to process work, you would notify the providers or Network Development to obtain the necessary details, either verbally or in writing.• Research and update the system with corrected information when outreach notifications are returned. This is important for maintaining the accuracy of the provider directory.• Research issues related to provider contracting and workflows and then provide feedback and recommendations to management for review. This helps in improving processes and resolving any problems that may arise.• Maintaining accuracy and compliance in each entry to adhere to regulatory requirements and prevent any potential financial penalties related to data inaccuracies or non-compliance.

Atlanta Metropolitan Area

Developed the strategy for Latin America region and analyzed and modeled FAST and FreeTVperformance data files across the US Hispanic, LATAM and Global Markets for industry growth. • Built data visualization dashboards using Domo, performed analytics for First Party Data, AudienceMeasurement and Attribution across pillars.• Collaborated and helped with internal project manager to ensure data Insights team obtain dataaccurately from different pillars and conduct weekly report to internal manager.• Developed and created the SOPs for the processes of different data platforms (Domo, Amagi, GoogleAnalytics) for future use.• Led the insight generation through regional market research for Free Ad-Supported TV on variousdevice platforms • Developed and delivered Business Analytics & KPI Development Across: Product, Content, Ad SalesPillars on ongoing basis• Work with leadership team to develop stakeholder business performance questions.• Generate reports/dashboards that provide insights to executive leadership the meetings across thepillars.• Assess pivotal data elements needed for the KPI framework. Connect data set in Domo and createdashboards & maintain KPI analytics/cards on Domo &Amagi• Instrumental in developing and in maintaining the departmental process, documentation repository,coordinating stakeholder meetings, and all data criteria files such as data dictionary, onboardingchecklist, Create SOP's for Domo, Amagi, and other data-related platforms.• Developed & maintained pillar domo cards for ongoing monthly reports. Sub- pillar dashboardsstakeholder coordination for project initiation to completion, analysis of key elements and assist inestablishment of design.• Responsible for QA process of dashboard outputs to meet publication deadline and maintenanceschedule and disseminate monthly status report tailored per pillar requirements and specifications• Developed Excel reports, Pivot tables, charts for LATAM, US FreeTV and FAST- SpanishMedia

Mason, Ohio

Conducting in depth internet-based research, evaluation and feedback on search engine results.Measure the relevance and usefulness of web pages in correlation to predefined queriesUsing excellent web research skills and analytical abilities to evaluate and improve search engine results for top search engine company.Critically examining side by side comparisons of algorithm and human generated search results, special blocks and videos (YouTube) in correlation to predefined queries and ranked each result based on content, relevancy, and appropriateness.

Bangalore

Mainly involve in evaluating machine-learned relevance functions and classifiers across the Yahoo Products group like Yahoo search, Yahoo shopping, Yahoo sports, Yahoo answers, Local etc. Working on manual evaluation (Front-End Search QA) of Yahoo web search verticals across PC, Mobile, and Tablet devices.Involved in testing and validating internal and external personalization technologies. Worked on projects that deal with user intent analysis, editorial testing, and concept-detection platforms. Work and support product development, Engineering and science team, content quality and content triggering services teamWorking with cross-functional teams to identify product needs and Provide feedback on the development of new products and features. Performing relevance tests designed to measure data quality.Analyzing, exploring and researching data based on user behavior including query-based analysis.Understanding the quality and appropriateness of online content.

Bengaluru Area, India

Certificate in Digital Marketing Management from Web Marketing Academy, Bangalore.Search Engine Optimisation, Google AdWords, Social Media Marketing, Google AnalyticsOn Page SEO (Hosting Webpages using WordPress tool) And Off Page SEO (Link building with authoritative sites with strong related content) Perform site analysis, keyword research and mappingResearching the best keywords using tool as Google Ad words(Planner Tool) with moderate competition and high search volume for high Ranking of website.

Hyderabad Area, India

Supporting global sales and marketing function in competitive intelligence – Primary and secondary research, market share analysis, market sizing, trend analysis, sales tracking, monthly & weekly sales review, branding – designing brochuresAlso involved in launch of online marketing campaigns Involved in branding of products –creation of leaf-lets, visual –aids, postersWorked on global business research (product management) on the OTC products market Also involved in product launch programs – Brand planning, sales channel tracking (primary -calling) – brand performance strategiesInvolved in segmentation of market – involved in strategy building group for effective reach

Certification Course, Digital Marketing Management

digital marketing course

B.Sc, Food Science & Technology

M.Sc, Food Science & Technology