Sharmila Ramanath Email & Phone Number

Selangor, Malaysia

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Malaysia

Menara Binjai

Kuala Lumpur, Kuala Lumpur, Malaysia

Leading a team of 20+ social media & PR professionals managing strategic communication planning, digital, social and PR for international brands, MNC’s and Fortune 500 companies. Clients include Alibaba Group, Alipay, Alibaba Cloud, Taobao, Tmall, Alibabacloud, Philip Morris International (PMI) Novartis, Asics, Timberland, Carlsberg (Somersby, Kronenbourg), YTLand, UEM Sunrise, Mitraland, Vanke, Centre of Applied Data Science, Dutch Lady, Costa Coffee amongst others.

No. 24, Jalan 25/22, Taman Mayang Kelana Jaya

Led development of the groups marketing communications efforts as well as business growth for new PR & Communication business unit. Part of the HotShoes Group, BPR works as the Marketing and Comm’s for the holding company working closely with their in-house creative team to develop marketing collaterals, in house EDM’s and newsletters and well as manage its social media and online assets for consistency and drive thought leadership for the company. This also includes positioning the company as an award winning agency with numerous wins in just 2 years.

Wisma Genting

Managed portfolio of MNCs & high value clients including P&G, Guiness Anchor Berhad suite of brands, i-City, PetPet, MTV World Stage and more. The role included strategic development, execution and management of comprehensive marketing communication plans.

Communication and PR portfolio includes Unilever (Clear, Sunsilk, Breeze), Pantai Holdings Berhad, Sanofi Adventis, Towers Perrins, and more. Since my coming on board, Crush Communications was awarded 9th Best PR Agency in 2009 amongst our peers in the industry in Advertising and Marketing Magazine recently. I was also recently nominated by my peers and clients as Top 15 young leaders in the industry that may change the game / landscape of the industry published in Advertising and Marketing Magazine June 2009 issue.

Selected Contributions:Drove up publicity of components by 50% on average through designing and launching new communications and PR strategies.Spearheaded, planned, implemented and led execution of highly effective PR campaign that doubled clients monthly revenue i.e. Lost World Of Tambun, Theme Park, within 3 months.Managed PR & Media for several large events including:-Malaysia’s CEO of the Year Awards The Merdeka Big Splash! (Joint venture between NST Group and Sunway)-The Quicksilver Revolution Tour -Jackie Chan & California Fitness Launch @ Sunway Pyramid-The newly re-opened extended Sunway Pyramid PR Campaign-Managed a Team to oversee PR activities for Sunway Group and all its 13 components.Tasks:-• Preparation of PR tools, such as press releases, note to editors, media invitations, feature articles, speeches for ministers, securing media interviews, corporate profiles, research on policies, billboard designs, brochures and the basic practice of public relations.•Led PR Strategy to launch the new attraction at the Sunway Lagoon theme Park “Scream Park”. Results were extensive coverage in major dailies, magazines and electronic media (Radio and TV) worth more than RM2 million in advertising value. •Assist and played an instrumental role in production of clients collaterals from design to printing (Sunway University College brochures, Lost world of Tambun)•Crisis Communication : Assist, advise and led execution of crisis communication plan for client i.e. Sunway Pyramid carpark fire.