Sharon Anderson Email and Phone Number

You boast customer success in your business but find content creation massively time-consuming, overwhelming, or plain pointless. And even though you know storytelling is a winner, you are unsure of what story to tell, or how to tell it in a way that has an impact or makes a difference to the bottom line. In reality, you’ve barely time to think let alone write copy, and so good intentions for showcasing your best work remain just that, a good intention. That’s because although you want to attract and inspire new clients, you secretly yearn to do what you do best more often and with ease, not build a never-ending to-do list. Sound familiar? If this is you, here’s a suggestion: focus on one ‘type’ of story content, customer success stories, and write case studies that sell - or better still get someone to write them for you. Not hundreds of social media posts, not complex funnels, not tons of techy automation across ten different channels but on a simple, personal recommendation story that persuades, connects, naturally positions you as a go-to guide, and can be efficiently re-purposed ad infinitum. As a former PR, I have a well-honed nose for stories that cut through the noise, and as a copywriter with award-winning case study credentials, I know the process inside out. That’s why I’ve dialed in on keeping it simple. Customer success stories written as case studies have a purpose.They build trust.They demonstrate what you do works.They call new customers to action in style, without being pushy. They are proven to work. And this is why the Content Marketing Institute names case studies as one of the most effective types of content for converting leads into sales. My done-for-you case study process manages all the moving parts so you don’t have to –including photography and design– and delivers the finished story asset within 14 days by following these six easy steps: Brand Research/ Customer Interview / Case Study Writing / Editing/ Design & Production/ Delivery If this sounds like you and you are ready to squeeze more juice from your success stories, learn how to write them, or have someone else write them for you, message me here. .