• Collaborated with leadership to evolve and integrate brand direction into cross-functional processes.• Executed marketing content with a focus on driving consumer engagement through brand storytelling.• Led design and refresh of the website for seasonal and other marketing campaigns.• Managed postproduction process for photoshoots, ensuring imagery aligns with brand standards andmarketing objectives.• Oversaw freelancers for retouching, renders, and image… Show more • Collaborated with leadership to evolve and integrate brand direction into cross-functional processes.• Executed marketing content with a focus on driving consumer engagement through brand storytelling.• Led design and refresh of the website for seasonal and other marketing campaigns.• Managed postproduction process for photoshoots, ensuring imagery aligns with brand standards andmarketing objectives.• Oversaw freelancers for retouching, renders, and image manipulation.• Provided design direction for site developers to enhance site user experience.• Designed and managed production of packaging and print collateral.• Developed systems for organizing content files to streamline distribution and workflow.• Supported cross-functional teams by finalizing visual concepts for product documents, customer-facing templates, trade catalogs, and more.Key Achievements• Redesigned website components to elevate aesthetics for luxury brand positioning.• Developed concept and narrative for the flagship retail store launch.• Designed Maiden Home’s first magazine, promoting the brand ethos through an entertaining lens. Show less

• Developed digital marketing materials, including email campaigns, site refresh and social media content.• Designed policy packet entailing brand guidelines and vendor policies.

• Managed a range of digital and print projects, aligning with marketing, eCommerce and sales strategies.• Utilized customer data to optimize digital design content, including landing pages, email campaigns andonline ads which contributed to a 72% revenue increase.• Led photoshoot postproduction process from providing markups to finalizing retouching and resizing.• Directed design and production of lookbooks by coordinating image selects, designing layout and managing print… Show more • Managed a range of digital and print projects, aligning with marketing, eCommerce and sales strategies.• Utilized customer data to optimize digital design content, including landing pages, email campaigns andonline ads which contributed to a 72% revenue increase.• Led photoshoot postproduction process from providing markups to finalizing retouching and resizing.• Directed design and production of lookbooks by coordinating image selects, designing layout and managing print process.• Established company’s first brand style guide, standardizing digital and print materials.• Managed junior designers and freelancers by providing art direction. Show less

• Finalized rebranding with leadership to update visual brand identity.• Doubled monthly revenue from marketing emails, accounting for ~30% of total eCommerce revenue.• Enhanced customer journey by updating digital design templates and supporting Shopify migration.• Redesigned physical brand materials (shopping bags, garment bags, gift boxes, etc.) and managed print production for new store launches.• Expanded creative department for growing business needs.

• Collaborated with multiple departments to support digital and print initiatives.• Designed creative collateral for events and stores.• Contributed to photoshoot planning and retouching process.

• Coordinated homepage refresh to enhance the brand’s online presence.• Designed the wordmark and created merchandise graphics.