Sharon D. Email & Phone Number

• Led client engagement efforts as the primary point of contact for all clients, fostering strong relationships to enhance satisfaction and retention.
• Collaborated cross-functionally with sales, marketing, and enrollment teams to ensure comprehensive client service and alignment with business objectives.
• Developed and implemented targeted strategies to grow existing accounts, driving increased revenue while ensuring quality service delivery.

Chicago, IL

• Acted as the primary point of contact for clients in the Distance Learning space, providing strategic direction for program launches in higher education.
• Developed and maintained strong relationships with clients to ensure successful implementation and nurturing of distance learning initiatives.

• Led the planning, development, and implementation of highly targeted marketing campaigns for NSA Media.
• Managed media budgets and project timelines to ensure successful campaign execution.
• Communicated at the senior level to drive business growth and oversee market research.

• Fielded new vendor inquiries and assessed capabilities for media campaigns
• Developed and managed digital media vendor database and scorecards
• Organized "partner days" with key vendors to foster strong relationships

• Managed over 80 local marketing print and digital campaigns annually at NSA Media
• Created and managed multi-million dollar media budgets for campaigns
• Conducted research, presented industry updates, and provided strategic counsel
• Negotiated media rates and handled all contact points for media authorizations and plan changes

• Developed and maintained strong relationships with internal and external stakeholders to drive strategic opportunities and recommendations at NSA Media.
• Monitored industry trends and competitors to inform decision-making processes and generate accurate cost forecasting.
• Consulted on key initiatives to drive business growth and enhance overall performance.

• Led a team of three to enhance media database procedures and execute campaign changes at NSA Media.
• Identified and implemented procedure enhancements to optimize campaign performance.
• Supervised and managed a team to ensure smooth operations and successful campaign execution.

• Implemented media changes and verified data accuracy from internal partners at NSA Media.
• Directed all media placement to support team and produced billing reports for efficient operations.

• Executed error-free media buys, tracked insertion orders, and resolved shipping issues for NSA Media.
• Negotiated make-goods and deadline extensions, serving as the primary vendor contact.
• Developed strong skills in media buying, customer service, and vendor management.

Bachelor Of Arts (B.A.), Public Relations And Advertising

Activities and Societies: Dean's List, PR and Special Events Manager at 88.7, USF Design Group, Saints Ambassador Student Coordinator

Master Of Education - Med, Higher Education/Higher Education Administration