As the Vice President of Marketing and Communications at Clemson University, I am passionate about elevating the university’s brand and fostering meaningful connections within our community and beyond. With over 25 years of experience in strategic communication and brand management, I lead innovative initiatives that highlight Clemson’s academic excellence, research advancements, and vibrant campus life. My goal is to enhance engagement and drive awareness through compelling storytelling, unique marketing and meaningful experiences.

Led the merger of University Relations and Enrollment Management into one creative and strategic unit to elevate the brand, messaging, marketing and recruitment efforts for West Virginia University. Within UR, we drive strategy for communications, marketing and outreach, community relations, brand identity, creative development, publications and user experience. Within EM, we drive demand by identifying new segmented markets, developing unique user experience and providing extraordinary customer service. Together, the unit is creating a new way to showcase and promote higher education. Recently added Alumni Relations to portfolio with the goal of integrating and elevating the alumni experience to aid in the institution's goals and expand the opportunities for alumni engagement.

Lead the units within University Relations to create an authentic brand experience for West Virginia University that drives demand, keeps constituents informed and delivers strategic and data-driven results. Within UR, we drive strategy for communications, marketing and outreach, community relations, internal communications, brand identity, creative development, publications and user experience.

Oversaw the areas of brand & advertising, creative services, publications, strategic marketing and research.

Oversaw the development of and ensured integrity of the Purdue University brand. Assisted with the launch of the Makers All campaign in October 2010. Implemented national advertising plan to advance brand awareness. Managed sponsorships for the University and created presence at large events such as USA Science & Engineering. Worked as asst director of segment marketing within B&A from Sept 2010-May 2011, focusing on recruitment of women to Purdue.

Publisher and editor of local women's magazine for Lafayette/West Lafayette, Indiana and the surrounding communities. Published bi-monthly, the magazine shared stories about local women doing phenomenal things to shape the community in which they lived. Partnered with local organizations to advance women's issues, as well as with women writers, artists and photographers to showcase local talent. Launched annual fashion show to raise funds for causes and celebrate local women's accomplishments. A separate non-profit organization was established to raise money and awareness for domestic violence and autism. Highlights included launching "Lights Up, Sound Down" at the local movie theater to allow children on the spectrum enjoy the movie theater, as well as raising awareness for the needs of the women's shelter.

Began as an assistant editor of "The Purdue Alumnus," advancing to managing editor of "The Alumnus" and Director of Publications in 1995. In 2000, was named Director of Communications and Editor of "The Alumnus." In the role of Director of Communications, oversaw the internal and external communications program of the Purdue Alumni Association, including the production and management of the bi-monthly alumni magazine sent to 300,000 alumni around the world. Was also responsible for all membership recruitment materials, the Association web site and special events. Other roles during my tenure included moving all production of print materials in-house, managing the magazine's advertising program, launching and advising the Young Alumni Committee, launching and advising the PAA Student Ambassador group, developing an annual video of the previous year and served on various University committees.

Began as a public relations assistant in 1989 advancing to to assistant director in 1991. In those two roles, oversaw the print advertising program for the hospital, internal communications program (including a bi-monthly magazine and daily newsletter), and publication and marketing development for unit needs. Also served as reporter for in-house television news show, coordinated trade shows and served on various internal and external committees.