Dualist market research consultant with a strong focus on applying and interpreting applied statistics from the perspective of not only applying the appropriate statistical techniques to the data, but also ensuring that data collection and analysis makes sense in light of the capabilities and limitations of the people we collect data from (i.e. taking into account the fact we are interviewing human beings with cognitive biases and limitation). I frequently work across all phases of a project, including qualitative and quantitative phases, to ensure I have a thorough understanding of target audiences before undertaking statistical analysis (especially important in segmentation studies). I am also supporting skills and knowledge development across our consultants, and providing technical support on developing questionnaires, sampling and weighting, and privacy and ethics.Skilled in Market Research, Report Writing, Survey Design, Qualitative and Quantitative Research, and Quantitative Analytics. Strong program and project management professional with a D. Psych focused in Industrial and Organisational Psychology from University of Melbourne.