Sharon Powell

Sharon Powell Email and Phone Number

Founder, Qualitative researcher, brand and marketing consultant @ London, GB
London, GB
Sharon Powell's Location
London, England, United Kingdom, United Kingdom
Sharon Powell's Contact Details

Sharon Powell personal email

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Sharon Powell phone numbers

About Sharon Powell

Why do people do the things they do?I have always been fascinated by the psychology of why people do what they do, which led to a career built around insight, albeit insight from many different angles. My journey began in the P&G marketing dept more than 25 years ago, made its way through advertising (as an award-winning planner), brand consultancy (strategist), shopper marketing and most recently found its way into qualitative research.I have worked with countless household names including P&G, H&M, Philips, innocent, Three mobile, The Body Shop, Coty, Nestle, McDonald's, Kelloggs, Premier Foods, Heinz & P&O Cruises on projects that covered every aspect of marketing from research & innovation through to brand & advertising strategy and customer experience.Working as a consultant, I draw on all my insight skills to help clients unpick their challenges and design solutions that get them where they want to be. I offer:Qualitative research - online & face-to-face. I lead projects from start to finish or can step in to support an existing team. Facilitation: I design and lead workshops to solve customer, innovation and organisational challenges. Brand & marketing strategy development: I work with clients, often incorporating customer research, to develop strategies (with the right KPIs) that will deliver growth. Sector Experience: FMCG, Retail, Tech, Telecoms, Travel & Leisure, Health & Beauty

Sharon Powell's Current Company Details
Unpicked

Unpicked

Founder, Qualitative researcher, brand and marketing consultant
London, GB
Sharon Powell Work Experience Details
  • Unpicked
    Founder, Qualitative Researcher, Brand And Marketing Consultant
    Unpicked
    London, Gb
  • Unpicked
    Founder, Qualitative Researcher, Brand & Marketing Consultant
    Unpicked Jun 2019 - Present
    London, United Kingdom
    To understand is to know what to do*. I work with businesses to unlock understanding and solve problems. Because it’s only when we discover what’s really going on, that it becomes possible to chart a path to success. Qualitative Research - Online asynchronous, video and face-to-face: Whether it is leading a project from brief to debrief, or stepping in to support an existing team, I'll work with you to discover more about how your customers feel and behave. Using these insights, I’ll work with you to develop strategies that deliver growth. I have a wealth of experience understanding consumer motivations, advertising and comms development, product innovation, customer journeys and shopper behaviour.Facilitation: I design and run workshops to help teams tap into their wisdom and creativity to solve both innovation and organisational challenges. I'm also experienced in co-creation & big group facilitation, allowing clients to work directly with their customers to find customer-centric solutions. Strategy: I draw on a wealth of experience working in advertising and marketing to help clients create marketing, brand and creative strategies. So, if you have a knotty problem, drop me an email sharon@unpicked.co.uk* Ludwig Wittgenstein – Philosopher
  • C Space
    Associate Director
    C Space Nov 2014 - May 2019
    London
    At C Space I led and coached teams to uncover insights about consumers’ thoughts, feelings and behaviours. By gaining a good understanding of our clients’ businesses, and their relationships with their customers, we were able to create recommendations to drive growth. My work included research via online communities as well as workshop facilitation with both clients and consumers. During my time here, I worked with H&M, innocent, Philips, The Body Shop, Talk 4 Health, Three (mobile), McDonald’s, Nestle, Gibson and Gemalto (B2B).
  • Saatchi & Saatchi X
    Planning Director
    Saatchi & Saatchi X Apr 2013 - Oct 2014
    Shopper Marketing allowed me to combine behavioural economics with commercial nous in the rapidly changing world of bricks & mortar and digital retailing. Here I worked on HTC, Nikon, P&G and spent three months on secondment at John Lewis.
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  • Freelance Consultant
    Planning Consultant
    Freelance Consultant Dec 2012 - Mar 2013
    January - March 2013Saatchi & Saatchi X - EMEA Shopper Marketing: Nikon, HTC, Procter & Gamble December 2012 - January 2013 Wham! - Branding & Analysis: Water Utility
  • Elvis
    Senior Planner
    Elvis Jan 2011 - Nov 2012
    London, United Kingdom
    Having worked with Elvis on Edge and P&O Cruises while at MCBD, I was invited to join the team at Elvis, splitting my time with them & Identica. My experience at Elvis included brand positioning, marketing plan development and planning for advertising, CRM, digital and retail projects. Brands included Premier Foods, Yakult, Mitchells & Butlers pubs and restaurants, Yakult. I was also heavily involved in new business pitches and proposals.
  • Identica
    Strategy Director
    Identica Nov 2009 - Nov 2012
    London, United Kingdom
    Identica (a sister company of MCBD & Elvis) invited me to join then as a part time Strategy Director. My experience included brand positioning, brand naming and design projects on brands such as Which?, Plum baby food, GoSeeDo (Attractions World), Fenn Wright Manson, Tata Corporation, Icesave.
  • Miles Calcraft Briginshaw Duffy
    Board Planner
    Miles Calcraft Briginshaw Duffy Oct 2007 - Dec 2011
    London, United Kingdom
    As a Board Planner at MCBD my experience included brand planning, brand positioning, managing and conducting research projects and helping manage client relationships. During my time I worked on Premier Foods (Ambrosia, Loyd Grossman, Hartley's and cross-brand insight projects); Benecol; P&O Cruises; Edge (an education charity) Jobs Today.
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  • Lewis Moberly
    Planning Director - Freelance
    Lewis Moberly Sep 2006 - May 2007
    Working at Lewis Moberly gave me the opportunity to build design planning skills. Brands included luxury skincare, wine, spirits and Belu water.
  • Leo Burnett London
    Senior Planner
    Leo Burnett London Nov 1998 - Jul 2006
    London
    Arriving from Australia with an ambition to be a planner, I joined Leo Burnett as a Senior Planner where I was thrown in at the deep end working on Heinz, John West (the famous Bear ad), Morgan Stanley credit cards & Kelloggs. Later I joined the P&G team and helped develop a brand new campaign on Daz (Soap Opera), as well as working on Max Factor. I then spent a couple of years on an international role (CEEMEA) on Always.
  • Procter & Gamble
    Brand Manager
    Procter & Gamble Feb 1991 - Jul 1998
    Sydney, Australia
    I joined P&G's graduate scheme straight out of university where I was trained in the basics of marketing, research, brand management, finance and innovation. During my time at P&G I worked on Pampers, Flash, Clearasil, Vidal Sassoon and Pert Haircare brands and local brands NapiSan and Metamucil.
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Sharon Powell Skills

Brand Strategy Creative Strategy Brand Identity Development Qualitative Research Marketing Strategy Facilitating Workshops Mentoring Of Staff Collaboration Consumer Behaviour Brand Management Advertising Marketing Communications Brand Architecture Crm Integrated Marketing Strategy Customer Insight Relationship Marketing Digital Strategy Coaching Digital Marketing Direct Marketing Brand Development Executive Coaching

Sharon Powell Education Details

Frequently Asked Questions about Sharon Powell

What company does Sharon Powell work for?

Sharon Powell works for Unpicked

What is Sharon Powell's role at the current company?

Sharon Powell's current role is Founder, Qualitative researcher, brand and marketing consultant.

What is Sharon Powell's email address?

Sharon Powell's email address is sh****@****pus.com

What is Sharon Powell's direct phone number?

Sharon Powell's direct phone number is (617) 316*****

What schools did Sharon Powell attend?

Sharon Powell attended University Of New South Wales.

What skills is Sharon Powell known for?

Sharon Powell has skills like Brand Strategy, Creative Strategy, Brand Identity Development, Qualitative Research, Marketing Strategy, Facilitating Workshops, Mentoring Of Staff, Collaboration, Consumer Behaviour, Brand Management, Advertising, Marketing Communications.

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