Sharon Schell Email & Phone Number

Houston, Tx, Us

Pleasanton, California, Us

Houston, Tx, Us

Launched and executed new cosmetics merchandising strategies for department store, driving sales performance, margin, inventory turnover, and customer experience. Managed strategic and financial planning, merchandise and assortment planning, business analysis, allocations and marketing.• Developed and executed a multi-tiered omnichannel commerce strategy to expanding Beauty Bar Cosmetics to all 800+ stores and online, in sync with Stage’s corporate Brand strategy, more than doubling sales in 2 years.. • Researched trends and sourced key vendors for new Beauty Bar concepts, delivering focused, compelling trend assortments to diverse customer base.

Walldorf, Bw, De

Served as program manager and solution advisor for SAP Retail NA, supporting business analytics and technology solution group. Managed retail demand generation, solution pipeline build strategies, industry messaging and integrated marketing plans for business intelligence portfolio including financial, mobile and social media analytics.• Drove demand generation programs for US Retail BA&T, exceeding 2011 revenue target by more than $18M.

Walldorf, Bw, De

Drove customer adoption of retail solutions for merchandise and assortment planning, price optimization and promotion management for the U.S. market. Managed demand generation, solution and pipeline development, marketing initiatives, customer engagements and industry specific field enablement assets.• Directed Retail Demand Generation committee, tracking execution/performance of key demand generation programs and streamlining number of programs in play, increasing field participation and improving return on pipeline growth. • Improved productivity of US retail sales team by leading development of Retail Playbook, an internal asset consisting of one page “Cliffnotes” for specific solutions in retail portfolio of business user and service offerings, providing consolidated, consistent format for key data points for each solution.

Walldorf, Bw, De

Provided strategic sales cycle support on retail industry solutions. Responsible for demand generation, industry pipeline build strategies and industry-specific messaging for sales team. • Developed fashion/softlines business plans and marketing campaigns; executed on-demand generation programs, increasing industry and solution adoption, exceeding Softlines Retail plan for two consecutive years.

St Louis, Missouri, Us

Managed Junior/Girls 7-16 division of $2B department store, with $112M in annual sales. Managed strategy development, financial planning, assortment planning, trend identification, marketing, sourcing, procurement, logistics and supply chain management. Developed monthly merchandise presentation guidelines and worked directly with regional managers and store managers to maximize sales, profit potential and regional opportunities.• Increased Junior volume to $89M, $22.6M increase, by quickly reallocating resources between vendors and classifications as business trend cycle shifted, capitalizing on regional opportunities.

St Louis, Missouri, Us

Developed and executed merchandising strategies, maximizing sales, margin, inventory turnover, and customer satisfaction, growing men’s collections business to $39.2M, a $24.9M increase (174%), in three years.