Sharon W. Email and Phone Number

● Through constant improvement of APAC visual standard to present a better shopping environment to clients, and to enhance retail experience and eventually sales performance. Work with HQ VM reference to make sure all HQ guidelines are well communicated to stores. Work closely with stores to ensure proper VM.● Took charge of the construction of La Perla APAC VM project includes window design and installation, lightbox set up, and pop-up store. Achieve results within the agreed time and budget.● Prepare store seasonal display planning and coordinate VM reports for Asia stores. Communicate with Asia stores as well as Global VM in-charge. Manage VM related issue, including VM rotation, props order, new store opening, special event VM support, and VM training etc.

Defining the Coty 360 ° future perfect store with sustainability and innovation at the core of the retail experience.

● Managed all visual activities including boutique openings, renovation, event exhibition, props, boutique daily display training, etc. (Total 20 boutiques). Communicated with retail, marketing, store design teams to ensure that all boutiques were conforming.● Supervised boutique orders and the implementation of in-store animation kits and props, including budget and calendar control, developed special display props and animations in collaboration with artists and design agencies.● Managed the product display of various events such as high jewelry events, Poetry of Time event, Art of Clip exhibition, Arche de Noe exhibition, Patrimonial exhibition, etc.● In charge of training staff on all visual merchandising guidelines.

● Responsible for widows and in-store displays of all categories including Womens and Mens leather goods, ready-to-wear, Shoes, and Watch & Jewelry of the boutique.● Trained store colleagues on visual display methods, shared fashion and display information with team members, updated visual merchandising regulations.● Communicated with offices and stores, ensured the high visual standard of store openings, activities, exhibitions, previews, pop-up and pop-in events.

● Defined window guidelines, completed window design, and photo edits.● Collected photo reports from stores and sent feedback to window managers, took part in window rotation and special installations in Shanghai boutiques● Took charge of Hermes global window seminar’s gift design and customized service, coordinated with hotels to organize banquets, and contacted all Asian participants

● Assisted with daily operations including maintaining store display and stocktaking and assisted with after-sales service. Participated in "The Art of Travel" exhibition as a painter on hard cases

● Participated in display of five stores, updated and maintained store merchandise and window display, independently took charge of the boutique VM rotation and maintenance of Shanghai Grand Gateway 66 store.