ArcheX is an innovation hub that focused in food and innovation. Leading the design and innovation team to help clients sharpen their growth strategy, to identifying future food trend, to connect with thought leaders in food, digital and innovation around the world.Accomplishments:- Created “STAGE” project that connects and builds food community in Shanghai- Built the digital dinning vision in San Francisco, strategic consulting on how to launch international brands in the US… Show more ArcheX is an innovation hub that focused in food and innovation. Leading the design and innovation team to help clients sharpen their growth strategy, to identifying future food trend, to connect with thought leaders in food, digital and innovation around the world.Accomplishments:- Created “STAGE” project that connects and builds food community in Shanghai- Built the digital dinning vision in San Francisco, strategic consulting on how to launch international brands in the US market. - Helped organic food “Hunter Gatherer” to refine its marketing strategy and increases brand awareness Show less

Leading and designing the brand marketing strategy and implementation in line with business goals. Promoting organic lifestyle since food safety is a major concern in China. GREEN&SAFE is proud to bring organic products from their own farm to people who are tired of paying premium price but receive low quality or unsafe food. To achieve the business goals, GREEN&SAFE establish a business to inspire people with food, giving food a different meaning. Accomplishments:1. Designed… Show more Leading and designing the brand marketing strategy and implementation in line with business goals. Promoting organic lifestyle since food safety is a major concern in China. GREEN&SAFE is proud to bring organic products from their own farm to people who are tired of paying premium price but receive low quality or unsafe food. To achieve the business goals, GREEN&SAFE establish a business to inspire people with food, giving food a different meaning. Accomplishments:1. Designed and drove GREEN&SAFE’s brand and marketing strategy2. Managed P&L, planned and implemented the annual plan3. Collaborated with internal and external key stakeholder from new product development to new product launch campaign4. Responsible for new store location development, concept, design layout and visual and new store promotion deals Show less

Managed distribution of products to over 20 provinces in China. Responsible for identifying and creating new business pipelines to help increase company’s profits and effectiveness of the marketing department.Accomplishments: 1. Implemented marketing tactics to increase market viability of new products 2. Managed the marketing department for the beverage division to fall under target budget 3. Increased company’s efficiency in distribution to all of China’s provinces. 4… Show more Managed distribution of products to over 20 provinces in China. Responsible for identifying and creating new business pipelines to help increase company’s profits and effectiveness of the marketing department.Accomplishments: 1. Implemented marketing tactics to increase market viability of new products 2. Managed the marketing department for the beverage division to fall under target budget 3. Increased company’s efficiency in distribution to all of China’s provinces. 4. Forecast future budget profile for beverage division to be within target allowance Show less