Sharon W. Email & Phone Number

Dalton, GA, US

Dalton, Georgia, United States

Augusta, Georgia

Boutique shoppe specializing in fresh florals for pick up and delivery and curated Home Decor. See us bloom...Blancflora.com

Augusta, Georgia Area

HelmsBriscoe, the global leader in meetings procurement, streamlines the meeting planning process by managing the time-consuming task of researching, evaluating, and contacting venues for your organization's events. Since 1992, HelmsBriscoe clients have benefited from our global reach, unsurpassed experience, and industry relationships. Whether you are.

• Lead and drives operational delivery of strategy. Oversee the brand planning process inclusive of defining target consumers and the development of marketing mix and strategies. Responsible for managing the media agency.
• Manages brand strategy as well as corresponding brand elements in order to maximize each brand’s equity.
• Oversees the development of brand marketing strategies and monitors the performance of those strategies in order to make necessary updates and improvements.
• Responsible for management of the media agency, overseeing planning and placement of advertising in support of brand and sales initiatives.
• Works collaboratively with the Creative Director to ensure creative outputs meet goals and objectives spanning digital marketing and visual communications.
• Oversees the development, deployment, and enhancement of strategies across digital branding assets including website, email marketing, SEO/SEM, etc.

Charlotte, North Carolina

• Commercialize the new Electrolux Laundry product launch by developing and executing a full 360 marketing plan. Work with Product Marketing and agencies on all messaging hierarchy and matrixes. Work with Product.
• Drove initiatives to successfully launch NPI to customers, builder trade and media
• Developed full year integrated PR plan that included customer integration and promotions
• Successfully launched PR campaigns for Home Comfort and Black Stainless Steel resulting in over 500 million impressions YTD
• Nominated and won Best in Show at one of the largest North American trade shows (Kitchen & Bath Industry Show)
• Implemented process for obtaining reviews by third party review sites

Charlotte, North Carolina Area

• Develop and implement an Event & Experiential function within the marketing organization. Lead all event management and execution, develop process for tracking event spend. Develop a forecast for events by month to.
• Reduced exhibit inventory from $1.2M annual spend to $475K annually
• Renegotiated exhibit house contract to reduce service rates and drove flat rates for HQ locations (CLT & AGS)
• Reduced product inventory at exhibit house by implementing a resale program with trade customers
• Designed and managed an onsite showroom for EMA brands and products. Hosting over 1000 meetings since 2011
• Managed a $6MM event budget

Expanded responsibilities to include commercialize all EMA brands with all trade customers. Manage a team of field marketing managers nationally and an event manager. Develop a trade influencer outreach plan to ensure launch success and amplify brand advertising initiatives. Develop shopper strategy program across all strategies. Develop strategic.

Launch and Commercialize the Electrolux brand in the US with Consumers and Customers/trade partners. Lead and commercialize a laundry color strategy for Electrolux brand. Work with agency partners to create a full 360 marketing and advertising campaign with celebrity ambassador. Responsible for the development of all Independent dealer field marketing.

Responsible for developing a marketing and merchandising strategy for contract sales. Develop an event strategy to build relationships within the building industry. Responsible for developing a cross functional team. Results will in the role:¥ Implemented marketing and merchandising programs for contract distributors and wholesalers¥ Developed kitchen and.

Orlando, Florida

Support Marketing and Sales organizations by delivering one consistent brand communication across all retail and contract trade partners in the southeast region. Deliver integrated monthly media insertion schedules for trade partners, and co-marketing plans to include in-store experiences. Implement training programs for trade partners on Electrolux.

Responsible for building and developing a cross-functional team to enter the New Home Construction segment of the appliance market. Develop tools necessary to operationalize the contract business. Develop marketing tools for internal sales team and builder distributors. Results while in the role:¥ Created and managed a cross-functional team of 5 members¥.

• Responsible for re-organizing, managing and coaching the internal customer service team (now known as CEC). Responsible for managing 20 phone agents, developing initiatives to decrease call answer rates and improve.
• Reduced call hold times from 1 minute to:6 seconds.
• Created an internal sales program with call agents to sell off excess inventory
• Worked with cross functional team to identity areas to improve damaged product specific to Lowe’s
• Implemented a training program for over 100 internal field sales teams to include all channels
• Managed SKU portfolios to ensure minimal excess inventory for responsible product categories

Orangeburg, SC