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HelmsBriscoe, the global leader in meetings procurement, streamlines the meeting planning process by managing the time-consuming task of researching, evaluating, and contacting venues for your organization's events. Since 1992, HelmsBriscoe clients have benefited from our global reach, unsurpassed experience, and industry relationships. Whether you are booking a large-scale association event, or a smaller corporate function, our team of industry professionals will work to match your meeting with the best venue at the best value based on your specific needs.

Lead and drives operational delivery of strategy. Oversee the brand planning process inclusive of defining target consumers and the development of marketing mix and strategies. Responsible for managing the media agency relationship as well as overseeing negotiations of sponsorships to advance brands. • Manages brand strategy as well as corresponding brand elements in order to maximize each brand’s equity.• Oversees the development of brand marketing strategies and monitors the performance of those strategies in order to make necessary updates and improvements.• Responsible for management of the media agency, overseeing planning and placement of advertising in support of brand and sales initiatives.• Works collaboratively with the Creative Director to ensure creative outputs meet goals and objectives spanning digital marketing and visual communications.• Oversees the development, deployment, and enhancement of strategies across digital branding assets including website, email marketing, SEO/SEM, etc.• Works closely with the Director, Communications in order to maximize paid, earned, shared and owned media strategies to further brand awareness efforts.• Develops and manages budgets and oversees subsequent allocation within the department in collaboration with department directors.• Collaborates on events and programming at CRVA venues that connect with target audiences to drive event attendance, ticket sales and revenue.• In collaboration with Director, Communications, oversees a unified dashboard that assesses key performance indicators (KPIs).

Commercialize the new Electrolux Laundry product launch by developing and executing a full 360 marketing plan. Work with Product Marketing and agencies on all messaging hierarchy and matrixes. Work with Product Marketing to ensure all new product introductions (NPI) are considered for third party reviews. Responsible for all consumer and customer public relations, activities and events across all brands. Develop a comprehensive and integrated PR plan across all brands. Work to ensure brand consistency across all PR and event activities. Work with agencies to define and manage influencers to include content development. Results while in the role:• Drove initiatives to successfully launch NPI to customers, builder trade and media• Developed full year integrated PR plan that included customer integration and promotions• Successfully launched PR campaigns for Home Comfort and Black Stainless Steel resulting in over 500 million impressions YTD• Nominated and won Best in Show at one of the largest North American trade shows (Kitchen & Bath Industry Show)• Implemented process for obtaining reviews by third party review sites

Develop and implement an Event & Experiential function within the marketing organization. Lead all event management and execution, develop process for tracking event spend. Develop a forecast for events by month to include budget estimation. Design an onsite experiential showroom for use with customers and employees. Manage all vendors for exhibit services. Manage all event production to include displays and brand experience. Develop and manage a visible events calendar. Manage an events coordinator. Measure event effectiveness. Results while in the role: • Reduced exhibit inventory from $1.2M annual spend to $475K annually• Renegotiated exhibit house contract to reduce service rates and drove flat rates for HQ locations (CLT & AGS)• Reduced product inventory at exhibit house by implementing a resale program with trade customers• Designed and managed an onsite showroom for EMA brands and products. Hosting over 1000 meetings since 2011• Managed a $6MM event budget • Implemented Event Request process • Standardized the display program to reduce inventory Developed ROI metrics for events

Expanded responsibilities to include commercialize all EMA brands with all trade customers. Manage a team of field marketing managers nationally and an event manager. Develop a trade influencer outreach plan to ensure launch success and amplify brand advertising initiatives. Develop shopper strategy program across all strategies. Develop strategic partnerships within the design/build community. Develop advertising programs targeting the design/build community. Lead all PR efforts. Manage a customer marketing annual budget. Lead promotion planning and advertising for all channels. Manage a Contract/Builder marketing plan and sales tools. Results while in the role:¥ Implemented a field marketing program and managed 5 MDM’s nationally¥ Developed a customer marketing program (Market Makers) of 50 customers (including Canada) designed to amplify company brand advertising initiatives¥ Developed digital/on-line strategy targeted for the Contract/Builder channel to strategically grow channel to +$200M in sales¥ Improved processes for measuring retail advertising effectiveness to include optimization of CO-OP marketing funds¥ Led successful A&D Advisory Board program leading to brand specification in multiple new construction and remodel jobs¥ Managed an annual budget of $12MM for trade customer support

Launch and Commercialize the Electrolux brand in the US with Consumers and Customers/trade partners. Lead and commercialize a laundry color strategy for Electrolux brand. Work with agency partners to create a full 360 marketing and advertising campaign with celebrity ambassador. Responsible for the development of all Independent dealer field marketing programs for the Electrolux launch. Define and implement brand advertising strategies and measure advertising effectiveness of trade partners. Utilize consumer and trade research to drive Electrolux brand product launch plans and retail marketing execution strategies. Develop and implement a training program for internal and retail sales associates. Manage an event specialist. Results while in the role:¥ Executed consumer and retail research to develop a 3 year innovation plan for Electrolux brand¥ Generated over $150M in sales by year two of launch¥ Successfully Launched 130 products across all kitchen and laundry categories¥ Developed and executed a color strategy for Electrolux Laundry¥ Developed co-marketing programs with customers and measured ROI on customer advertisingExecuted a national training program (T3) with internal sales and sales associates training over 450 people

Responsible for developing a marketing and merchandising strategy for contract sales. Develop an event strategy to build relationships within the building industry. Responsible for developing a cross functional team. Results will in the role:¥ Implemented marketing and merchandising programs for contract distributors and wholesalers¥ Developed kitchen and package collection material for internal sales teams¥ Defined showroom display programs for execution of events and training¥ Managed a budget of $2MM for contract sales and marketing support¥ Led and managed participation and execution of all trade shows and events¥ Managed an event specialist

Support Marketing and Sales organizations by delivering one consistent brand communication across all retail and contract trade partners in the southeast region. Deliver integrated monthly media insertion schedules for trade partners, and co-marketing plans to include in-store experiences. Implement training programs for trade partners on Electrolux premium brands (Electrolux ICON). Identify opportunities for Electrolux ICON to be specified within the design/build community. Results while in the role:¥ Performed monthly showroom/floor audits for compliance of brand guidelines and sales agreements¥ Developed and executed a plan for identifying key customers for specifiers to refer consumers ¥ Designed custom displays, vignettes and in-store experiences for Electrolux ICON brand¥ Delivered customer co-marketing plans to include advertising plans (TV, print, OOH, radio), trainings and in-store events.

Responsible for building and developing a cross-functional team to enter the New Home Construction segment of the appliance market. Develop tools necessary to operationalize the contract business. Develop marketing tools for internal sales team and builder distributors. Results while in the role:¥ Created and managed a cross-functional team of 5 members¥ EMA share improved from 1% to 5% while in the role¥ Developed and implemented processes for standard operation procedures for order to ship.¥ Developed and implemented tools for quoting project to builders.¥ Worked with Finance teams to develop processes for tracking quotes, bids and projects ¥ Developed direct marketing program targeting Single Family, Multifamily and Custom Home builders

Responsible for re-organizing, managing and coaching the internal customer service team (now known as CEC). Responsible for managing 20 phone agents, developing initiatives to decrease call answer rates and improve call quality. Responsible for developing a training program for internal sales team (District managers) across all EMANA channels. Work with cross functional teams to ensure production met forecast demand for Freezers, Room Air/Home Comfort and Laundry product categories. Execute SKU rationalization for freezers, Room Air/Home Comfort and laundry. Results while in the role:• Reduced call hold times from 1 minute to :6 seconds. • Created an internal sales program with call agents to sell off excess inventory• Worked with cross functional team to identity areas to improve damaged product specific to Lowe’s• Implemented a training program for over 100 internal field sales teams to include all channels• Managed SKU portfolios to ensure minimal excess inventory for responsible product categories• Worked with factory team, RDC teams, sales and operations to increase DOT (Deliver on Time) company initiatives. DOT levels reporting at 98% while in the role.