Sharon Smith Email & Phone Number

Allentown, Pa

Ad-Juster is the industry leader in third-party data collection and ad delivery discrepancy management for digital publishers, agencies, and networks. Ad-Juster automatically creates daily ad discrepancy and pacing reports allowing digital publishers to immediately act on expensive ad discrepancies. We provide digital publishers with a single centralized web based location to connect to and aggregate data from supported third party and local ad servers. Ad-Juster integrates with all major publisher ad serving systems, top third-party platforms, order management systems, billing and invoicing systems, data warehousing, proprietary systems, and SalesForce. Ad-Juster empowers your team to better control campaign pacing, mitigate delivery discrepancies, and reduce billing cycles, through automation.

Easton Pa

Online Sales Specialist providing consultative guidance for local, regional and national advertisers. Options include Display, Search, Mobile, and Print.

The AMP Data and Media Management Platform, a product of Collective, was designed from the ground up to give premium publishers and networks all the tools necessary to maximize display advertising revenue. Designed to add value to both audience- and content-centric media offerings, AMP provides revenue analytics tools, a data management platform, audience analytics, reach extension opportunities, and a private exchange builder, all in one holistic system. Targeting over 300 million attributes daily, AMP powers 20 billion impressions each month, and is used by over 100 premium publishers and networks such as IDG, Meredith, Everyday Health, AARP, Say Media, Jumpstart Automotive, Bizo, Sojern, quadrantONE, and COX Digital Solutions.

TACODA – (Leader in Behavioral Targeting for online banner advertising) Established strategic partnerships/joint ventures with top tier clients and worked collaboratively with Product Management/Engineering to insure the product exceeds customer needs. • New Business Development – Initiated publisher acquisition for a new network product launched in 2005 – Responsible for the East Coast territory • Closed more than 100 new contracts with fortune 500 companies • Managed Strategic customer relationships including: CNN Money, Associated Press, Gannett, Hearst Digital, Fox Digital, Ziff Davis, Classified Ventures, Hachette Filipacchi, Advance Internet, and numerous newspaper and television organizations• Sold, managed and maintained technology customers and upon the sunset of the product, developed a migration strategy to new product offerings• Worked closely with Product Management for insight on internal and external customer use and new product development• Created and reviewed custom analytical reports for publisher’s editorial and sales initiatives• Created cross-product sales opportunities with key clients and prospected for affiliate divisions• Developed CRM strategies and implemented Sales Force software tracking software to monitor activity

Managed strategic accounts, business development, process development.

Developed a marketing strategy for community outreach, fund raising events, and grant writing. Photographed the historic architecture of the neighborhood to preserve the history and create a record for future use.

Formulated sales and strategic planning initiatives for expanding to multiple office locations• Developed an account strategy offering SEO, SEM and Consulting Services• Increased the staff from 4 to10 and opened additional offices in Chicago, Miami, and Atlanta• Developed sales training material • Increased lead generation with new marketing initiatives• Managed renewals and customer retention

(Online Ad Management Technology, Search Optimization, Web Analytics Technology and Internet Advertising Sales) Working in tandem with the sales team, my staff implemented all software programs and consistently up-sold additional services and products, and maintained an 89% customer retention rate. • Managed a revenue producing account management team of 12 associates• Maintained a client renewal rate of 89% (300+ clients)• Co-designed and implemented the sales and deployment structure for the ASP product offering• Developed sales programs for distributors and resellers• Directed the A/R collection process• Established a call center for more efficient customer service • Managed the implementation of new technology accounts – clients included: Forbes, Word Wrestling Entertainment, AWS Weather Bug, Court TV, CareerBuilder, Chicago Board of Trade, and multiple newspaper and online companies• Achieved consistent revenue growth and exceeded revenue forecasts

Director of Sales and MarketingLead New Media Division in selling voice application products, web hosting and site development, online access, and interactive telephone directories. Created marketing initiatives and directed agency that produced creative materials to promote brand and increase lead generation. • Managed team that closed 70 newspaper publishers and government agencies worldwide• Created marketing strategy that positioned division as top provider in marketplace• Planned, coordinated and participated in more than 12 trade shows annually including international shows.• Hired sales agents and developed strategy for product launch and sales in UK, Switzerland, Germany and Latin America• Created and distributed new revenue generating programs for interactive products• Managed departmental budgets, P&L and expenses