Sharon Smith Email & Phone Number

Allentown, PA

Ad-Juster is the industry leader in third-party data collection and ad delivery discrepancy management for digital publishers, agencies, and networks. Ad-Juster automatically creates daily ad discrepancy and pacing reports allowing digital publishers to immediately act on expensive ad discrepancies. We provide digital publishers with a single centralized.

Easton Pa

Online Sales Specialist providing consultative guidance for local, regional and national advertisers. Options include Display, Search, Mobile, and Print.

The AMP Data and Media Management Platform, a product of Collective, was designed from the ground up to give premium publishers and networks all the tools necessary to maximize display advertising revenue. Designed to add value to both audience- and content-centric media offerings, AMP provides revenue analytics tools, a data management platform, audience.

• TACODA – (Leader in Behavioral Targeting for online banner advertising) Established strategic partnerships/joint ventures with top tier clients and worked collaboratively with Product Management/Engineering to insure.
• New Business Development – Initiated publisher acquisition for a new network product launched in 2005 – Responsible for the East Coast territory
• Closed more than 100 new contracts with fortune 500 companies
• Managed Strategic customer relationships including: CNN Money, Associated Press, Gannett, Hearst Digital, Fox Digital, Ziff Davis, Classified Ventures, Hachette Filipacchi, Advance Internet, and numerous newspaper and.
• Sold, managed and maintained technology customers and upon the sunset of the product, developed a migration strategy to new product offerings
• Worked closely with Product Management for insight on internal and external customer use and new product development

Managed strategic accounts, business development, process development.

Developed a marketing strategy for community outreach, fund raising events, and grant writing. Photographed the historic architecture of the neighborhood to preserve the history and create a record for future use.

• Formulated sales and strategic planning initiatives for expanding to multiple office locations
• Developed an account strategy offering SEO, SEM and Consulting Services
• Increased the staff from 4 to10 and opened additional offices in Chicago, Miami, and Atlanta
• Developed sales training material
• Increased lead generation with new marketing initiatives
• Managed renewals and customer retention

• (Online Ad Management Technology, Search Optimization, Web Analytics Technology and Internet Advertising Sales) Working in tandem with the sales team, my staff implemented all software programs and consistently up-sold.
• Managed a revenue producing account management team of 12 associates
• Maintained a client renewal rate of 89% (300+ clients)
• Co-designed and implemented the sales and deployment structure for the ASP product offering
• Developed sales programs for distributors and resellers
• Directed the A/R collection process

• Director of Sales and MarketingLead New Media Division in selling voice application products, web hosting and site development, online access, and interactive telephone directories. Created marketing initiatives and.
• Managed team that closed 70 newspaper publishers and government agencies worldwide
• Created marketing strategy that positioned division as top provider in marketplace
• Planned, coordinated and participated in more than 12 trade shows annually including international shows.
• Hired sales agents and developed strategy for product launch and sales in UK, Switzerland, Germany and Latin America
• Created and distributed new revenue generating programs for interactive products