Sharon Hamilton Email & Phone Number

Des Plaines, Il, Us

Virtual Out Of Chicago, Il

INTEGRATED CONTENT, DEMAND GENERATION AND MARCOM CONSULTANT  Long-term assignments:o FindEight Digital (IN): Conducted an overall brand assessment to help FindEight Digital create greater critical mass within their competitive set. Developed revised messaging, positioning and brand platform. Provided strategic and creative direction, and am in the process of rewriting the agency’s re-imagined website.o True Influence (Virtual): Served as marketing communications and content development consultant. Developed suite of sales enablement tools, presentations, and collateral. Also wrote articles, blogs, case studies, personalized video series, eBooks and thought leadership pieces. Produced brand identity video. Co-developed brand and messaging platform. Created content and assets to support demand generation initiatives, achieving higher than industry-average click-through rates.o Televerde (AZ): Developed robust lead generation campaigns, case studies, established buyer personas, created comprehensive brand identity and messaging platforms. Developed Sirius Decisions trade show strategy, including theme development, social media strategy, booth graphics, station videos, promotional emails, booth collateral and PowerPoint presentations for both the main stage and booth stations. Co-developed brand platform and messaging strategy which redefined Televerde’s global expansion and re-positioning initiatives.o Seagate EVault (CA): Accountable for content marketing initiatives for ongoing demand generation campaigns and digital communications. Collaborated across functions and silos to meet business objectives, managed creative resources including designers, writers and other agency personnel, integrated content programs to drive demand and managed data providers, including, Dunn & Bradstreet. Demand generation program yielded approximately 118% of quota for both MQL’s and SAL’s. Delivered 400+ Sales Accepted Leads with over $5,000,000 in pipeline.

Irvine, Ca

KPMG acquired WiseWindow in 2012. Lead the launch of KPMG’s Data and Analytics initiative, incorporating D&A messaging into overall KPMG brand architecture. Key activities included the development of content marketing and collateral materials, case studies, and sales enablement tools for KPMG’s strategic industries, including: technology, healthcare, automotive, retail, retail banking, and energy. Developed web site, portal and HUB content. Created D&A launch and communications strategy for internal audiences, including partners, ARDs, line-of-business and industry sector leaders...  Researched comprehensive competitive intelligence matrix that identified key selling features for leading enterprise listening platforms. Researched and identified top, competitive focal areas and pain points by function and vertical industry. Explored relevant trade show and event opportunities for newly launched D&A initiative. Wrote, produced and co-edited a series of informational videos with accompanying sales tool kit that included: how-to-sell D&A services, “Art of the Possible” guide, quick-reference-cards, and industry-specific data sheets. Developed D&A Solution Center launch materials, including: messaging / positioning platform, collateral, and sales presentations.

Irvine, Ca

Established brand identity, and messaging / positioning platform in a start-from-scratch environment. Established thought leadership initiatives that incorporated social media, Twitter and blog postings, position papers, case studies, and a video professor series on topics ranging from business intelligence and big & unstructured data to how to use online data for strategic results across the entire enterprise.  Instituted differentiated positioning platform, from “social media listening tool” to “syndicated data provider of user-generated online opinion”. Established robust analyst and media relations outreach program generating placements in The Economist, Bloomberg/BusinessWeek, Forbes, The Telegraph (UK), New Scientist, ComputerWorld, Information Week Industry Week, TechJournal, eliciting interest and subsequent strategic relationships with Thomsen Reuters, Bloomberg, Price Waterhouse Coopers and KPMG. Initiated customer touchpoint communication program with a robust click-through rate and managed opt-out at < 1%. Developed and monitored benchmarks for measuring impact of social media programs using analytic metrics, KPIs, and dashboards. Successfully created must-follow social media feeds to develop an engaged community of followers. Built comprehensive web site in five weeks with limited budget. SEO initiatives contributed to 41% of overall visits.

Schaumburg, Il

Provided marketing communications consulting services for retail, small business and Fortune 500 accounts. Activities included marketing content and collateral development, go-to-market strategies, brand identity programs, messaging platforms, web site development and lead generation activities. Long term assignments included: Cisco and Allstate Roadside Services.

Chicago, Il

Developed and executed strategy for all corporate marketing programs, including messaging platform, content development, branding, naming and nomenclature systems, creative services, online and offline marketing programs, webinars, podcasts, sales enablement tools, and lead generation activities. Managed brand transformation, including: logo, look and feel, web site and messaging. Revised lead process and sales implementation program resulting in 22% lift in revenue.  Directed IRI’s annual customer event attended by over 1,500 clients, analysts, prospects, and press. Oversaw theme development, speaker recruitment, sponsorship solicitation, breakout tracks, VIP programs, showroom coordination, pipeline development, and budget. Comprehensive recruitment efforts resulted in a 37% increase in client attendance.

Vernon Hills, Il

Developed customer contact strategy for small, medium / large companies, and healthcare segments. Built CDW’s first marcom department, oversaw $18mm direct marketing program, created sales tools, including: brochures, product / solution spec sheets, white papers, trend advisories, webinars, case studies, PDF series, and interactive multi-media tools, including: virtual tours, interactive solution centers and solution micro-sites. Conducted sales training on how to use sales tools to deliver a higher average order value and deeper account penetration.  Yearlong study determined that customers who received three communication pieces from CDW spent 18 percent more in sales.NOTE: Only marketing executive invited by CEO to present multi-media tools, sales collateral and direct marketing portfolio to CDW’s BOD. Recipient of “Outstanding Individual Achievement” marketing award.