Sharon Hu Bach Email & Phone Number

Denmark

Vildbjerg, Middle Jutland, Denmark

Content management◦ Setup new - and update - landing & content pages for 10 markets on SiteCore & Umbraco CMS. ◦ Make SEO target-webpages with materials provided by graphic team and copywriting team◦ Optimize CTA and UX via data-analysis◦ Maintain product information in constant dialogue with internal & external product suppliers▪ Monitor traffic performance from different digital touch pointsE-mail marketing communication flows management◦ Setup & Manage automated E-mail flows◦ Optimize KPIs (open rate, CTR, CVR etc.)Campaign management on web◦ Plan & implement campaign content (web+newsletter) with Marketing Managers for 10 markets◦ Coordinate with translation agency for making content in local languages◦ Track and analyze campaign performance on web with Marketing Managers for improvementPerformance Evaluation◦ Quarterly Content audits.◦ Plan improvements with Owned Media Specialist◦ Implement improvements from SEO team▪ Setup redirects and split tests.Marketing automation audits◦ Implement improvements from Marketing Automation teamProject ManagementStakeholder Management◦ Make presentations to Marketing & Country Managers about changes, launches & improvements◦ Update monthly management reports with website performance statistics.Campaigns & Translations◦ Improve Campaign workflows◦ Manage all translations & partnership with the translation agency◦ Improve translation workflowsSystem development: CMS, Translation tool, PIM & DAM◦ Manage & improve CMSs, Translation tool, External/Internal product data web-integrations and Digital Asset Management workflows

Aarhus, Denmark

Content Management on SILVAN.dk- SEO & UX improvement to meet set targets / KPIs- Design & create new landing pages to support online sale campaigns- Frontend development for new on-site navigation & interactive features on both SILVAN.dk (SiteCore) and SILVAN homemade content website (Wordpress)

Denmark

designing the webshop page into a responsive layoutImplement new features to boost up sale, such as newsletter sign-up form, live chat, store pages re-design for user-friendliness and cultural sensitivity, etcMonitor online traffic by using Google Analytics and develop online marketing plans according to conclusions drawn from Google Analytics data, such as Facebook campaign, newsletter campaign, affiliate program, SEO, etc.Generate traffic by applying SEO on webshops and manage contents and activities on the company’s social media network platformsManage online store (Magento and Joomla) activities for 7 different languages online store versionApproach Asian markets and customers by assessing the market potential, culture perspectives and consumer behavior and implement appropriate approaches and strategies, such as inviting local popular bloggers to write product reviews, join local social media platform for maintaining customer relationship, creates local promotion and join local affiliate program. Manage tasks dealing with hosting consultation and project developments with programmers, such as referral reward program development project.Play in role of B2B liaison in Asia market, such as pick and pack service company, local dealers, local online stores collaboration

Risskov, Aarhus, Denmark

- planning, executing and follow-up performance analysis on Facebook campaigns- optimizing Email communication - optimizing product feeds for various channels- sales and marketing text/content proofreading (English)

Bjerringbro

User Experience and Online platform Interface design project

Hornslet, Denmark

My main role was to design the new UI and implement it on the company's official web homepage. The website was built on Wordpress platform. I used my front-end development skills (CSS3, HTML5, jQuery JS framework) to present the products and information of Carlottas Village through the latest web-trend development.

Ikast, Denmark

Worked on several online marketing campaign projects such as setting and customizing blog site, preparing split testing, analyzing data drawn from testings and analytic, making campaign landing page templates by applying web design skills and knowledge (CSS, HTML, Javascript, etc.)

Causeway Bay, Hong Kong

 Maintained good client relationships with our Chinese business partners and developed strategic plans in collaboration with the company’s CEO aiming at generating new clients in China Drafted and edited articles from the company's publications and liaised with media and journalists for publication pitching Re-designed the company's homepage and developed new features for improving website functionality and to increase traffic rate Translated and edited the company's publication in Japanese, English and Chinese Managed a team of six interns over a period of three months and evaluated their work and performance

Central, Hong Kong

- Developed new traffic channels, such as establishing a membership system and a referral system, as well as Chinese social medias, such as Weibo, QQ, Youku, etc for increasing interaction with potential clients- Monitored homepage traffic by analyzing data retrieved from Google Analytics- Updated videos, audios and articles for homepage blogs and social media network posts and managed inquiries from website visitors- Provided design solutions to our IT team to improve the user-friendliness of the homepage

Tokyo, Japan

 Face-to-face B2B pitching to corporate clients together with general managers Liaised with local and global media for promotional purposes, such as cover page pitching, interviews and feature story Managed accounts by maintaining good client relationship, for example by holding regular consultations and evaluations on our services Provided assistance to tenants for their adaption to our accommodations, as well as to the living environment in Japan. Drafted, translated & edited key messages, press-release, website contents, advertisements on magazines, leaflets, and guesthouse guide books from Japanese to Chinese and English, and vice versa Planned and activated various events for promotional purposes, such as social gathering, media tour, clients’ orientation, etc.

Yokohama, Kanagawa, Japan

 Facilitated English teaching programs and cultural exchange activities by planning and organizing cultural festivals / events to promote English learning activities, such as Halloween party, Christmas party, Cherry Blossom gathering, etc. Played role in consultant / coordinator among the office, schools, corporate clients and Native English teachers Translated & edited advertisement (pamphlets / posters) for the Yokohama City’s annual English speech contest as well as the daily agenda and bulletin newsletters from Japanese to English for city’s English activities updates Promoted the company’s English activities curriculums to parents and corporate clients through organizing annual events/activities, such as sport day, speech contest, etc.

Associate'S Degree, Multimedia Design, Communication And Marketing

Bachelor'S Degree, International Relations And Affairs