Sharon Lee Email & Phone Number

香港特別行政區

● Established South Asia online channels, with 5 times sales growth in 6 months● Reactive the Hong Kong market by launching a new ECO product line, resulting in increasing 13x of sales in 3 months● Set up the first point of sales in HK, gained 10 times sales growth in 6 months● Grew Facebook and Instagram followers by 1.5x by developing a unified brand strategy● Revamped brand.com which resulted in ranking on the 1st page of Google in 2 months● Implemented Criteo to capture 3x traffic of eshop● Directed a team of 4 to launch the 50th Anniversary market campaign in the EMEA market

Hong Kong Sar

● Introduced automation marketing by implementing WhatsApp API and Active Campaign to increase 20% traffic to eShop● Identified bottlenecks of the eCommerce fulfillment, liaised with other departments to implement the solution, increasing 4 times orders fulfillment as result● Optimized SEO, SEM, display ad, social media strategy and launched the thematic campaigns, sales increasing by 660% in 8 months● Expanded B2B market by optimizing website UI, resulting in increasing 30% in sales

Responsible for marketing luxury shoe brand - IIJIN in the Global MarketOwned eCommerce and digital marketing development and maintenance

Researched industry and marketplace trends to develop marketing solutions and enhance business operations.Generated new business with marketing initiatives and strategic plans.