Sharon M. Email & Phone Number

Federal Territory Of Kuala Lumpur, Malaysia

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Leading the digital transformation for Mercedes-Benz across 17 countries across Asia, Australia and New Zealand, MENA and South America through the newly launched Experience Centre in Malaysia. I lead an integrated team managing end to end marketing funnel of brand and performance campaigns for all overseas markets as well as Always ON initiatives on the web, social media, CRM and personalisation.

Mumbai, Maharashtra, India

Leading the 40+ members of Team X- the bespoke agency created to grow and nurture the Mercedes Benz business. As a dedicated unit Team X handles all facets of the brand’s communications, including Creative, Social, Website, PR, CRM, Content Partnerships, Media, Digital, Customer Experience, Retail and more.India is one of high growth markets and we are here to accelerate the pace. We’re going to invent the world’s best automotive customer experience.Our ambition extends to creating THE destination for the best talent in the industry. It means bringing together the world’s best inventors, organisers, analysers, ideators, thinkers and doers.We are creating opportunities globally for hundreds of talented individuals in the next few months across our core disciplines. Hop on for the drive!

India

Driving brand and business growth by leading the integrated agency team to ideate, develop and implement integrated plans for Mobil.Singularly orchestrate 7 agencies to work as one to build Mobils India business. Provide creative power coupled with media magic through digital transformation for heightened customer experience. The fulcrum of the India team and the regional clients managing India brand ambitions. Financial controller and cost optimiser across campaigns and functions to make every dollar buy more. Brand ethos owner and pre-approver of all brand strategy, digital, social, website, CRM, media, PR, event, asset development programs. Mobil™ India offers a range of synthetic & mineral engine oils along with lubricants for cars, bikes, trucks & industrial applications.

Mumbai Area, India

The multiple roles I lead at DDB is simply a showcase of my restless personality. Thinking | Solving | Externalising is my work strategyHead - Consumer Research and StrategyIn this role, 4 research studies are designed, executed, analysed and presented end to end by me. For field research I delegate the consumer interactions to junior planners to mentor them to think beyond the desktop.Each research has 2-3 legs, consumer profiling, media habits and product category insights. Each research we cover a different category (from our client product categories) and a new market. Media Habits is particularly noteworthy as we can deep dive into specific behaviours especially digital that are not covered in publicly available syndicated research databases. These insights are externalised and adopted in the forthcoming media strategies. Now you know why our clients keep growing many times their media investmentsNew Business DevelopmentLed and won pitches against formidable competitors and several marquee clients for DDB Mudra Max over last 2 yrs including Cipla Health, Adani Wilmar, State Bank of India, Edelweiss Group, Union Bank of India, Modiguard, HDFC Mutual Fund. I love pitches, the adrenalin rush for those 2-3 weeks gives me an exhilaration I cant describe. Results dont matter really, of course winning is sweet!Digital TransformationEveryone is fulling aware of the life of a media planner. The industry is seeing a max exodus with no real recruits. To reduce drudgery and bring joy into this career and attract intelligent talent DDB is leading with cutting edge tools and aids to make planning about planning and less about scheduling 5000 spots. Some fabulous tools on scheduling, competitive reporting, bench marking rates etc will help our clients get better resources for their brands. Ideas & Awards | New Media Initiatives | Activation through MediaAwards maketh famous and we are mentoring team leaders to think, recognise, encourage creativity in media

Mumbai Area, India

BFSI Specialist Client leadI lead a team to manage and grow the business of dynamic challenger brands aiming for exponential growth in shorter durations. Obviously more challenging but I love the energy rush. Cant name clients here for confidentiality reasons.