Sharon Rogers Email & Phone Number

Boston, Massachusetts, United States

Management consultant hired to help facilitate the transition to more modern marketing organizational processes and capabilities.

Hingham, Massachusetts, United States

In-store stylist dedicated to helping women select wardrobe staples that reflect their lifestyle, meet their unique needs and make them feel comfortable and confident.

Salem, Massachusetts, United States

ROOT is a non-profit focused on foodservice job training and employment and combatting food insecurity• Develop strategy and content for Root’s first annual impact report• Provide project management and oversight

Boston, Massachusetts, United States

Business-to-Business marketing consultant working closely with cross-functional teams from sales, product development, agency and channel partners, to develop and execute strategic marketing plans that drive growth and generate leads for Fidelity's Workplace Giving Platform.

Boston

• Drive the growth and adoption of state government sponsored 529 college plans including integration into the Fidelity digital customer experience and sales channels• Lead new business development efforts to successfully grow and retain market share (won $4.0B client)• Lead cross-functional marketing teams to launch new digital products including health savings account and ABLE account for individuals with disabilities• Leverage data and insights to provide strategic direction and… Show more • Drive the growth and adoption of state government sponsored 529 college plans including integration into the Fidelity digital customer experience and sales channels• Lead new business development efforts to successfully grow and retain market share (won $4.0B client)• Lead cross-functional marketing teams to launch new digital products including health savings account and ABLE account for individuals with disabilities• Leverage data and insights to provide strategic direction and learning agenda for customer segments Show less

Boston, Ma

• Build relationships with senior leaders, providing persuasive and compelling thought leadership• Work hand-in-hand with product owners and cross-functional partners to ensure that marketing programs help achieve aggressive business goals and support key customer needs• Manage internal staff of three and agency partner Arnold Worldwide

• Responsible for all marketing conducted on behalf of Fidelity’s College Planning business including advertising, direct and email marketing, content strategy, experiential marketing and collateral• Work hand-in-hand with State government clients to build consensus on marketing approach, messaging and budget allocations and demonstrate ROI• Manage $8.5M marketing budget to help drive an estimated $2.5B billion in sales each year

Providence, Ri

• Responsible for the overhaul of Fidelity’s College Planning website, which receives 6K visitors per week.• Conduct market research to drive product development, client acquisition & retention • Develop communications strategy for 200K account owners transitioning from a competitor plan and onboarding to Fidelity as their new provider

Boston, Ma

• Develop strategic marketing communications programs to support customer acquisition and retention efforts for Fidelity lines of business including Retirement, College Planning and B2B Workplace Services• Media train and coach executive spokespersons to encourage delivery of consistent, priority messages

Boston, Ma

• Provide brand management for the agency’s top client, Hasbro; manage annual budget and staff of three• Develop and manage all aspects of the National Monopoly Championship and the award-winning Monopoly® New Token Campaign, to reposition the brand as fresh and contemporary