Sharon Rogers Email & Phone Number

Boston, Massachusetts, United States

Management consultant hired to help facilitate the transition to more modern marketing organizational processes and capabilities.

Hingham, Massachusetts, United States

In-store stylist dedicated to helping women select wardrobe staples that reflect their lifestyle, meet their unique needs and make them feel comfortable and confident.

Salem, Massachusetts, United States

• ROOT is a non-profit focused on foodservice job training and employment and combatting food insecurity
• Develop strategy and content for Root’s first annual impact report
• Provide project management and oversight

Boston, Massachusetts, United States

Business-to-Business marketing consultant working closely with cross-functional teams from sales, product development, agency and channel partners, to develop and execute strategic marketing plans that drive growth and generate leads for Fidelity's Workplace Giving Platform.

Boston

• Drive the growth and adoption of state government sponsored 529 college plans including integration into the Fidelity digital customer experience and sales channels
• Lead new business development efforts to successfully grow and retain market share (won $4.0B client)
• Lead cross-functional marketing teams to launch new digital products including health savings account and ABLE account for individuals with disabilities
• Leverage data and insights to provide strategic direction and… Show more
• Leverage data and insights to provide strategic direction and learning agenda for customer segments Show less

Boston, MA

• Build relationships with senior leaders, providing persuasive and compelling thought leadership
• Work hand-in-hand with product owners and cross-functional partners to ensure that marketing programs help achieve aggressive business goals and support key customer needs
• Manage internal staff of three and agency partner Arnold Worldwide

• Responsible for all marketing conducted on behalf of Fidelity’s College Planning business including advertising, direct and email marketing, content strategy, experiential marketing and collateral
• Work hand-in-hand with State government clients to build consensus on marketing approach, messaging and budget allocations and demonstrate ROI
• Manage $8.5M marketing budget to help drive an estimated $2.5B billion in sales each year

Providence, RI

• Responsible for the overhaul of Fidelity’s College Planning website, which receives 6K visitors per week.
• Conduct market research to drive product development, client acquisition & retention
• Develop communications strategy for 200K account owners transitioning from a competitor plan and onboarding to Fidelity as their new provider

Boston, MA

• Develop strategic marketing communications programs to support customer acquisition and retention efforts for Fidelity lines of business including Retirement, College Planning and B2B Workplace Services
• Media train and coach executive spokespersons to encourage delivery of consistent, priority messages

Boston, MA

• Provide brand management for the agency’s top client, Hasbro; manage annual budget and staff of three
• Develop and manage all aspects of the National Monopoly Championship and the award-winning Monopoly® New Token Campaign, to reposition the brand as fresh and contemporary