Sharon Rogers

Sharon Rogers Email and Phone Number

Marketing Professional with more than two decades of experience managing strategic programs and launching new products for world-class brands @ Fidelity Investments
boston, massachusetts, united states
Sharon Rogers's Location
Boston, Massachusetts, United States, United States
Sharon Rogers's Contact Details

Sharon Rogers personal email

n/a
About Sharon Rogers

PROFESSIONAL SUMMARY:Marketing professional with more than two decades of experience managing strategic programs and launching new products for world-class brands. Strong relationship-building skills and the ability to successfully lead cross-functional teams. Focus on digital strategies that elevate the customer experience, align with business goals & meet client needs.SKILLS:• Multi-channel marketing• Brand management• Digital advertising• Social media & influencer marketing• Public relations• Go-to-market strategy• Budget & agency management• Consumer experience

Sharon Rogers's Current Company Details
Fidelity Investments

Fidelity Investments

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Marketing Professional with more than two decades of experience managing strategic programs and launching new products for world-class brands
boston, massachusetts, united states
Website:
fidelity.com
Employees:
52767
Sharon Rogers Work Experience Details
  • Fidelity Investments
    Management Consultant
    Fidelity Investments Jun 2024 - Present
    Boston, Massachusetts, United States
    Management consultant hired to help facilitate the transition to more modern marketing organizational processes and capabilities.
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  • Evereve
    Fashion Stylist
    Evereve May 2024 - Present
    Hingham, Massachusetts, United States
    In-store stylist dedicated to helping women select wardrobe staples that reflect their lifestyle, meet their unique needs and make them feel comfortable and confident.
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  • Root
    Marketing Consultant & Member Of The Root Advisory Council
    Root Mar 2022 - Present
    Salem, Massachusetts, United States
    ROOT is a non-profit focused on foodservice job training and employment and combatting food insecurity• Develop strategy and content for Root’s first annual impact report• Provide project management and oversight
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  • Fidelity Investments
    Management Consultant
    Fidelity Investments Apr 2023 - Oct 2023
    Boston, Massachusetts, United States
    Business-to-Business marketing consultant working closely with cross-functional teams from sales, product development, agency and channel partners, to develop and execute strategic marketing plans that drive growth and generate leads for Fidelity's Workplace Giving Platform.
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  • Fidelity Investments
    Director, Segment Marketing
    Fidelity Investments Jan 2016 - Jun 2021
    Boston
    • Drive the growth and adoption of state government sponsored 529 college plans including integration into the Fidelity digital customer experience and sales channels• Lead new business development efforts to successfully grow and retain market share (won $4.0B client)• Lead cross-functional marketing teams to launch new digital products including health savings account and ABLE account for individuals with disabilities• Leverage data and insights to provide strategic direction and… Show more • Drive the growth and adoption of state government sponsored 529 college plans including integration into the Fidelity digital customer experience and sales channels• Lead new business development efforts to successfully grow and retain market share (won $4.0B client)• Lead cross-functional marketing teams to launch new digital products including health savings account and ABLE account for individuals with disabilities• Leverage data and insights to provide strategic direction and learning agenda for customer segments Show less
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  • Fidelity Investments
    Account Director, Fidelity Communications & Advertising
    Fidelity Investments Apr 2014 - Dec 2015
    Boston, Ma
    • Build relationships with senior leaders, providing persuasive and compelling thought leadership• Work hand-in-hand with product owners and cross-functional partners to ensure that marketing programs help achieve aggressive business goals and support key customer needs• Manage internal staff of three and agency partner Arnold Worldwide
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  • Fidelity Investments
    Director, Integrated Marketing
    Fidelity Investments Mar 2008 - Mar 2014
    • Responsible for all marketing conducted on behalf of Fidelity’s College Planning business including advertising, direct and email marketing, content strategy, experiential marketing and collateral• Work hand-in-hand with State government clients to build consensus on marketing approach, messaging and budget allocations and demonstrate ROI• Manage $8.5M marketing budget to help drive an estimated $2.5B billion in sales each year
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  • Fidelity Investments
    Senior Product & Marketing Manager, College Planning
    Fidelity Investments Jul 2006 - Feb 2008
    Providence, Ri
    • Responsible for the overhaul of Fidelity’s College Planning website, which receives 6K visitors per week.• Conduct market research to drive product development, client acquisition & retention • Develop communications strategy for 200K account owners transitioning from a competitor plan and onboarding to Fidelity as their new provider
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  • Fidelity Investments Corporate Affairs
    Public Relations Manager
    Fidelity Investments Corporate Affairs May 2000 - Jun 2006
    Boston, Ma
    • Develop strategic marketing communications programs to support customer acquisition and retention efforts for Fidelity lines of business including Retirement, College Planning and B2B Workplace Services• Media train and coach executive spokespersons to encourage delivery of consistent, priority messages
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  • Manning, Selvage & Lee
    Public Relations Account Supervisor
    Manning, Selvage & Lee Feb 1994 - Apr 2000
    Boston, Ma
    • Provide brand management for the agency’s top client, Hasbro; manage annual budget and staff of three• Develop and manage all aspects of the National Monopoly Championship and the award-winning Monopoly® New Token Campaign, to reposition the brand as fresh and contemporary
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Sharon Rogers Skills

Integrated Marketing Marketing Marketing Communications Digital Marketing Public Relations Marketing Strategy Strategy Email Marketing Management Social Media

Sharon Rogers Education Details

Frequently Asked Questions about Sharon Rogers

What company does Sharon Rogers work for?

Sharon Rogers works for Fidelity Investments

What is Sharon Rogers's role at the current company?

Sharon Rogers's current role is Marketing Professional with more than two decades of experience managing strategic programs and launching new products for world-class brands.

What is Sharon Rogers's email address?

Sharon Rogers's email address is sr****@****ots.com

What schools did Sharon Rogers attend?

Sharon Rogers attended College Of The Holy Cross.

What are some of Sharon Rogers's interests?

Sharon Rogers has interest in Children.

What skills is Sharon Rogers known for?

Sharon Rogers has skills like Integrated Marketing, Marketing, Marketing Communications, Digital Marketing, Public Relations, Marketing Strategy, Strategy, Email Marketing, Management, Social Media.

Who are Sharon Rogers's colleagues?

Sharon Rogers's colleagues are Armando Morales, Steve Jones, Lokesh Nuthi, Naveen Joseph, Pushp Patel, Mithila Dhanasekaran, Michael Shokery.

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