Contributed to high-impact projects like AI-driven tools, site-wide design consistency, and the redesign of key customer service pages, ensuring that our digital products meet both user needs and business goals.•Led design initiatives, including Gap’s first AI chatbot and a unified brand footer. Worked closely with cross-functional teams to align designs with business goals.• Acted as the voice of the user in daily and weekly POD meetings, providing UX insights and designing mockups for testing across Athleta, Banana Republic, and Old Navy.• Collaborated with UXR team to conduct extensive user research, heuristic studies, and analyzed user behavior to refine designs and improve user experience across platforms.• Redesigned critical customer-facing pages, such as Global Footers and Returns & Exchanges, to enhance usability and streamline processes.

Designed end-to-end mobile experience for iOS and Android, constructed business plan, conducted market research, and continue to manage the implementation of our app features across our team of developers.About Overlap: Overlap is a social platform on iOS and Android connecting digital nomads and travelers worldwide• Designed end-to-end mobile experience for iOS and Android platforms.• Developed the business plan and conducted market research to position Overlap as a leading social platform in the nomad and travel industry.• Collaborate with the development team to oversee the implementation of app features, ensuring alignment with the vision and user needs.• Integrate product management principles to streamline the development process and drive innovation.• Shape marketing strategies based on market trends and user feedback to enhance Overlap's value proposition.

I undertook a short-term project at Tern with the potential for extension to pioneer efforts across two groundbreaking products within the travel agency domain.About Tern: Tern is a modern software platform for travel advisors that helps you grow your business, wow your clients, and reclaim your time.• Lead strategic initiatives for B2B Host Agency Reconciliation software, driving successful implementation and optimizing operational efficiency.• Pioneered early-stage research and development while conceptualizing a novel app interface for Advisor/Traveler interaction, focusing on innovation and long-term vision.

At 1 Second Everyday, I drove mobile design initiatives, established a comprehensive design system, and achieved #1 Free App status in multiple countries, resulting in over 9 million downloads and enhanced user engagement.About 1 Second Everyday: 1 Second Everyday is a video editing, journaling, and mindfulness app that allows users to capture and compile one second of their daily moments into a meaningful montage.• Established a robust design system and library, revolutionizing the UI of the entire app to enhance brand messaging, consistency, and accessibility.• Implemented impactful enhancements to onboarding, paid subscription messaging, and social features, resulting in improved user retention and acquisition.• Led strategic business design efforts for a companion app, conducting user interviews, designing end-to-end flows, and effectively managing developers.• Collaborated cross-functionally with developers and leadership to lead design initiatives, creating engaging, memorable, and delightful experiences for our users.• Created, adapted, and applied the design system to produce high-fidelity mockups and prototypes, ensuring a cohesive and visually appealing user experience.• Contributed to product strategy and roadmaps through customer research and design explorations, aligning product development with user needs and market trends.• Supported the Marketing team's efforts by creating an external-facing brand kit, banners, app store images, and other visual components to elevate the brand presence.

At Pacific Gas and Electric, I played a pivotal role in leading the design and development of enterprise mapping applications, streamlining processes, reducing costs, and improving efficiency for field users and technicians, all while effectively communicating the vision and collaborating with stakeholders to shape the product roadmap.About PG&E's Digital Catalyst Team: The Digital Catalyst team at Pacific Gas & Electric is a dynamic and innovative group responsible for driving digital transformation initiatives within the organization. As part of this team, we collaborate with various stakeholders to identify opportunities, develop strategies, and implement cutting-edge digital solutions to enhance customer experiences, improve operational efficiency, and drive business growth.• Led design of enterprise mapping application, translating business requirements into an engaging interactive tool for 5,000 field users and technicians.• Lowered company costs and increase efficiency by designing timecard submission and approval applications that address user pain and unmet needs.• Designed blockchain application to trace material usage and return between PG&E and supplier partners.• Partnered with IBM Watson team to conduct design thinking workshops and produce search engine and chatbot.• Communicated vision and detailed designs to stakeholders, product delivery team, and user test groups.• Evaluated and researched requests, identify an MVP with Product Owners, and help form product roadmap.

As a Product Designer at Travana, I played a pivotal role in the end-to-end design of their travel OTA product, ensuring a seamless user experience across web and mobile platforms. About Travana: Travana is a mission-drive. online travel agency, aimed at providing experience based travel content and low-cost "hacker fares" to millennials.• Led design efforts for a travel OTA product across web and mobile platforms, overseeing the user experience from conceptualization to launch.• Planned, conducted, and synthesized user research, resulting in a 60% increase in unique user sessions.• Launched a product mentorship program, fostering professional development within the team.

Tradecraft is a highly selective career accelerator program working to develop Product Designers, Engineers, Growth Hackers, and Sales & BD roles for the tech industry by working alongside industry leading mentors and founders.During my apprenticeship in this program, I took on various roles of a Product Designer, ranging from being a Lead Product Designer of a client project, to a Team Lead, to an individual contributor. These roles have allowed me to immerse myself in all the critical skills required to be a great Product Designer. Not only have I conducted user research as a method to discover customer development, I have also run and structured Google Ventures' Design Sprint, conducted usability studies, and restructured the information architecture of some products. Client list: CareerLark, WeTravel, Buildzoom, Soma Water, Zeguro

About Wetravel: Wetravel is an all-in-one platform that simplifies group travel planning, booking, and management, empowering organizers to create unforgettable experiences.• Responsible for establishing a standard for company’s imagery, typography, and iconography through creation of a detailed style guide.• Helped guide workshop with stakeholders to identify brand values and core principles.• Validated changes to the “trip details” “checkout flow” and “confirmation” page through three rounds prototyping, user testing, and iterating.

About Careerlark: Careerlark is a career development platform that provides personalized guidance and resources to help individuals navigate their professional paths and achieve their career goals.• Managed communications with external design team and stakeholders.• Led Scrum Design Sprints with agile process. • Delivered a user-tested, high-fidelity prototype and style guide for client to validate.

• Made introductory calls, assessed business goals through qualifying, worked with business owners across all verticals in Yelp’s platform and advertising packages, and closed the deal• Achieve and constantly exceed monthly sales quotas and target goals• Consistently a top-performer piloting new sales techniques and software

- Created vivid and realistic scenes that told a story through spacial design, while working within a strict budget and constricted timeline.- Informed design decisions for commercials and short films through analyzing scripts and stage directions for contextual clues.- Conducted visual research into location and time period of the scene, compiled style guides to present to the design team.- Sourced props and coordinated transportation to and from set.Art Department projects included:"I Will Love You, Always"- (Short Film)(2015)"Rita Mahtoubian Is Not A Terrorist" (Short Film)(2015)Animal Planet "Monster Week" (Commercial)(2015)"Women In The Air Force" (Commercial) (2015)Formula commercial (2015)Canadien Flood Insurance Commercial (2014)

- Conducted documentary research for a team of directors using guerrilla interview tactics, as well as traditional interview methods- Arranged formal interviews with field professionals and recorded responses.- Infiltrated online chat forums of studied subjects to gather factual quotes and data- Synthesized and compiled research into a singular reference source for the directing team.

• Worked closely with stakeholders: filmmakers, vendors, sponsors, and public figures to insure their needs were being met over the course of the week-long film festival• Orchestrated sponsors, volunteers, and 2,000 guests at Opening Night Gala• Organized and manage volunteers at numerous other celebrity tributes, happy-hours, and after-parties.