Sharon Seidl Email & Phone Number

Greater New York City Area

Design and code strategic on line interactives, special features, data visualizations, and user experiences for www.consumerreports.org

New York, Ny

Develop, design and create web and mobile applications and interfaces. Including the creation of content. Maintain focus on usability for web, mobile and emerging platforms including gaming platforms and connected devices.Product management: experienced authority on agile techniques and scrum framework. Collaboration with programming and development teams. Local and international experience.Ability to research, identify and describe product visions for support towards customer goals and organizational strategy.Evaluate corporate branding needs and develop integrated marketing or "cross-platform" campaigns.Translate project requirements from concept to visual design, from pencil sketch to functional wireframes, mockups, specifications and provided guidance as well as designs for the final product.When required translate requirements into final designs using Adobe Creative Suite’s design programs, including: Photoshop, Illustrator, Fireworks, InDesign, Dreamweaver, Edge Animate and many more. Wireframe responsive interfaces for various screen sizes using a variety of wire frame tools including Fireworks, Axure, OmniGraffle, Pencil and InDesign. Throughout the entire process ensure that all creative, business and usability requirements are met. Work closely with all project stakeholders, including editorial, creative, programming, social, marketing and project management and maintain client relations.Experience with gaming creations including the creation of Sprite Sheets and illustrations. Experienced in all aspects of art direction and design. Including creating user interfaces, digital books, video integration, gaming engagement, developing strategy with interface content, illustrations, photo retouching, page layout, marketing and all aspects of the creation process. APPLICATIONS USED: Axure, OmniGraffle, MS Office, Adobe Creative Suite: Fireworks, Photoshop, Illustrator, InDesign, Edge Animate, Dreamweaver, Adobe Premier, Media Encoder, SEO

Projects include: Blues Masters iPad app, Blues Masters 2, Classical Guitar Bach iPad app, Hal Leonard Ukulele iPad app, Musical ABC, Johnny Winter IPad app

Phoenix, Arizona Area

Creative Direction and Managing Art Director Responsible for the management and creative direction of McMurry’s creative team who collectively create 30+ magazines (many titles are syndicated) for over 120 clients. Creative/art direction: of all titles of direct reports. Assure that each magazine is produced with the utmost quality and successfully meets the strategic, branding and marketing goals for each client while staying within budget and on deadline. As a member of the creative management team, I participated in top-level company strategy meetings. Primary responsibilities included:• New business development: Strategic development for new business. Activities including branding and content strategy, architecture and platform approach. This also included client presentations of marketing solutions including all aspects of the initial launch.• Redesigns: Redesign of existing magazines and new acquisitions including full preparation of master templates, mood boards, color palettes and style guides• Client management: Ongoing interaction with clients• Workflow systems: Establish, evaluate and maintain efficient workflow systems on an ongoing basis.• Collaborate and provide creative direction to vendors and freelancers and develop art, promotional graphics and information graphics to support digital content and sales. • Quality control: Work with individual art directors to create and uphold style guides for each publication, participate in brainstorming activities, review and approve all master pages prior to client approvals• Vendor relationships: Maintain relationships and commission work with photographers, illustrators and designers• Photo direction: of titles of responsibility and those of direct reports• Work directly with financial team on our 3+ million-art budgets also negotiates with all our stock vendors to establish contracts.• Recruit and locate key art candidatesClients include: CBS Network, The Ritz Carlton, Amtrack, MADD

Manage magazine art department and freelance photography team, overseeing all visual elements for the regional publication Phoenix Magazine. Art direct and style all photo shoots, as well as, all editorial and ad pages. Conceptualize feature and column layouts with editorial team. Work with circulation on increasing news stand sales. Work with marketing and the sales director on developing special ad sections and means of increasing ad sales. Maintain art department budgets, including photography and supplies. Work directly with printer and color house on perfecting print and color quality. Was responsible for the re-design of the publication and the process of the re-design. Including developing current looks for special features and regular columns, such as our calendar and dining sections. Worked as fashion editor, developing all fashion features.

Art Director of Phoenix Magazine

Design and oversee design for music publishing art department. Using story boards, develop all design concepts for music song books, souvenir brochures, logos and related marketing materials including our web page. Manage art department staff, division scheduling, production, and pre press. Conduct weekly project meetings. Handle all book pagination. Manage all art department budgets, routings and record-keeping. Oversee all photo shoots. Conceptualize with photographers, as well as, work as in house corporate photographer. Photographing artist portraits and graphic textures/ backgrounds for products and promotional materials. Use fine art skills to illustrate book pages. Use photo retouching expertise to retouch artist photos. Negotiate with outside photographers and freelancer. Work with copy and music editors to develop appropriate book titles.

Associate Of Arts (A.A.), Design And Visual Communications, General

Education record