Sharon Sperber

Sharon Sperber Email and Phone Number

AWARD-WINNING | VICE PRESIDENT | MARKETING, EVENTS / EXPERIENTIAL, BRAND STRATEGY, HOSPITALITY, LIFESTYLE @ Inspira Marketing Group
norwalk, connecticut, united states
Sharon Sperber's Location
Los Angeles Metropolitan Area, United States
Sharon Sperber's Contact Details

Sharon Sperber work email

Sharon Sperber personal email

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About Sharon Sperber

I create meaningful connections with consumers through innovative experiences designed to increase brand awareness, brand loyalty, and drive revenue by bringing unique concepts to life.Versatile strategic brand marketer and a high-energy, award-winning executive leader with a proven track record of inspiring cross-functional teams, evaluating performance, and delighting clients for multi-platform marketing programs and promotional events. A recognized leader in developing marketing strategies utilizing a data-driven, analytical approach while managing the direction and execution of initiatives. A leader and mentor who engages employees to achieve superior client satisfaction. I am experienced and polished in interfacing with all levels of organizations to build strong, positive relationships.Some of my areas of expertise include:* Leading strategic vision utilizing agile management and impactful project delivery.* Growing loyalty and customer Lifecycle retention for over $1.5M incremental revenue.* Building relationships, cross-functional teams, and global branding. sharonsperber@gmail.comKey Attributes:#AccountManagement #Analytics #Advertising #AudienceData #BusinessStrategy #BrandManagement #BrandStrategy #Branding #B2B #B2C #CampaignManagement #CSuite #CSuiteRelationshipManagement #ClientRelations #Communications #Comms #Compliance #Content #ContentStrategy #ContractNegotiations #CorporatePartnerships #CustomerJourney #CustomerRelations #CustomerRetention #DataAnalysis #DataAnalytics #DecisionMaking #DetailOriented #DigitalMedia #DigitalStrategy #eMarketing #EndtoEndEvents #Events #EventMarketing #EventStrategy #Feedback #GovernmentRelations #GrowthMarketing #IssuesResolution #KeyAccounts #KPIs # LinesofBusiness #Leadership #MarketingCampaigns #MarComm #MarketingStrategy #MarketingSupport #MarTech #Measurement&Tracking #MediaPlanning #MediaStrategy #MediaBuying #MediaRelations #Metrics #MessagingStrategy #MultipleProjects #NeedsAnalysis #Negotiations #ImplementingProfessionalDevelopment #OnCameraExperience #Operations #Outreach #PerformanceImprovement #PerformanceMarketing #Presentations #ProblemSolving #Press #MediaRelations #PipelineManagement #Products #Production #ProgramDevelopment #ProgramManagement #Promotions #Proposals #PublicSpeaking #QuantitativeQualitative #Research #RelationshipManagement #RFPs #BusinessCases #SalesSupport #SocialMedia @SocialStrategy #SpecialEvents #Statistics #Storyteller #SWOTAnalysis #TalentManagement #ThoughtLeadership #TimeManagement #Roadmap #VendorRelations #StrongVerbal&WrittenCommunications

Sharon Sperber's Current Company Details
Inspira Marketing Group

Inspira Marketing Group

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AWARD-WINNING | VICE PRESIDENT | MARKETING, EVENTS / EXPERIENTIAL, BRAND STRATEGY, HOSPITALITY, LIFESTYLE
norwalk, connecticut, united states
Employees:
236
Sharon Sperber Work Experience Details
  • Inspira Marketing Group
    Executive Producer, Account Director
    Inspira Marketing Group May 2023 - Present
    Los Angeles, California, United States
    Boost client service and business development, handling full-service experiential activations, production, client service, and project management. Responsible for Budgets, Analytics, Performance, Partnerships, Experiential Production, and Project Management. Client projects include:* Nissan ARIYA Northeast Regional Tour (2023 & 2024) - Multi-Day Summertime Consumer Activations* Prudential Financial - North2Shore 2024 Sponsorship Activations; Trade Show Booth Exhibits & Activations: Grace Hopper Celebration, Out & Equal Workplace Summit, and Prospanica Career Conference* got2b - NYC Pride and RuPaul's DragCon Consumer Activations* Bodymark by BIC and Design My Bic - Milwaukee Summerfest Consumer Activation* Harlequin - #SummerOfLove Atlanta Shade Festival Consumer Activation* Trainline - #YourTickettoEurope Grand Central Terminal Consumer Activation
  • Dog And Cat Productions, Inc.
    Principal
    Dog And Cat Productions, Inc. Jun 2019 - Present
    Greater Los Angeles Area
    Consultancy providing fractional CMO and brand marketing strategy in addition to special event production management services. Comic-Con activation specialist focusing on strategic guidance and government relations. Clients have included Amazon Prime, Netflix, HBO, NBC, Showtime, and AMC.
  • Lacy Maxwell Experiential
    Vp, Executive Producer
    Lacy Maxwell Experiential Feb 2022 - Oct 2022
    GOLD Ex Award - Best Virtual Event (B-to-B)GOLD Stevie Award: Virtual Events & ExperiencesProduced content targeting mid-level growth businesses for Dell Technologies. Limitless Innovations presents BOUNDLESS, hosted by Shankar Vedantam (from the Hidden Brain podcast). A 4-episode series of conversations with top thinkers in the fields of behavioral science, business, and psychology meant to help entrepreneurs rethink what it means to be an innovator. Evergreen content in each 45-minute episode focused on a specific topic around business growth. Results exceeded client expectations: * 63% return viewers from prior episodes * 82% average view per episode
  • Common Good Agency
    Business Development Project Manager
    Common Good Agency Nov 2021 - Apr 2022
    Denver, Colorado, United States
    Managed agency rebranding from LRXD to Common Good. Proactively contributed to new business acquisitions.
  • Social Outlier  |  The Data Agency
    Chief Marketing Officer / Chief Operations Officer
    Social Outlier | The Data Agency May 2020 - Oct 2021
    Los Angeles, California, United States
    Led agency in business development, marketing, and operations. Significantly contributed to its success in the areas of consumer segmentation, customer data analytics, social, digital, and programmatic ads, and audience data. Maximized LTV and Go to Market (GTM) strategy for key clients, Therabody, Obliphica, and Apolis.
  • Rock Of Ages Hollywood
    Chief Marketing Officer
    Rock Of Ages Hollywood Jul 2019 - Feb 2020
    Los Angeles, California, United States
    With nothing more than a logo and a cast (the venue was a construction zone, costumes were reams of fabric and the set was nothing more than lumber and paint), I needed to create awareness and sell tickets before opening. Content was created via a photo/video shoot that I directed and utilized in the development of a comprehensive marketing strategy including digital, social, search & display. Delivered consistently exceptional results, outperforming conversion rate KPIs with 4.5X (Social) & 9X (Search) ROAS within 45 days. And then COVID-19 hit and the show closed after previews.
  • Eaze
    Marketing
    Eaze Sep 2018 - May 2019
    Greater Los Angeles Area
    SVP/Chief Marketing Officer responsible for managing teams in Los Angeles and San Francisco, hiring staff, and developing a marketing strategy focused on Awareness, Customer Acquisition, Retention, and Loyalty. Worked closely with key stakeholders, partners, brands, and outside agencies.* 30% - Increased first deliveries & lifted revenue YOY web traffic. * 63% - Grew YOY web traffic in 6-months. * 25% - Savings via reduced costs and revenue generation via Co-Op OOH Ad Program
  • Eat|See|Hear
    Cmo, Co-Creator, Founder, & Producer
    Eat|See|Hear Jan 2012 - Jan 2018
    Greater Los Angeles Area
    Produced the award-winning, weekly summer outdoor movie, food truck, and live music event series later acquired by The Los Angeles Times. Managed and directed a diverse team, including agencies, production crew, and event staff. Negotiated all sponsorship contracts and strategic partnerships with brands including Showtime, Air New Zealand, KROQ, Netflix, Artist Shepard Fairey, Heineken, Subaru, and more. Created a full slate of entertainment programming.* Achieved 55% annualized revenue growth over 6-years (2012-2017). - Increased unique web visits by 323% and newsletter subscriptions by 46% (2012-2017). * Won Los Angeles Magazine's Best Outdoor Movie Event in our 3rd year of operation, 2014 (the only year it was a category). Largest outdoor screen projection with unobstructed views, clear sound, notable local bands, and curated food trucks. - The events generated donations over $40K to Best Friends and the NKLA initiative. - Southern California’s largest 100% dog-friendly event series.* Over 228% ROI in 6-months with innovative social media ad spend.* Front Porch Cinema on the Santa Monica Pier. Hired to produce and manage all partnerships and activations for this free outdoor movie series. * Depeche Mode 101 Rose Bowl - Over 2500 Depeche Mode fans attended the event.
  • Trailhead Marketing Inc
    Principal
    Trailhead Marketing Inc Jan 2010 - Jan 2018
    Greater Los Angeles Area
    Experiential marketing agency offering business development, consumer marketing program development, sponsorship sales, and activation programs. Managed location and event production logistics. Successful campaigns with various enterprises such as Showtime Networks, Fox, FX, DC Comics, Netflix, AMC, NBC, and Fiat, positioned the business for a profitable acquisition after 8-years, included with the Eat|See|Hear sale.
  • Eventpermits.Com
    Vice President, Managing Director – West Coast
    Eventpermits.Com Jan 2011 - Dec 2015
    Los Angeles
    Facilitated permit expediting, venue and site procurement, logistics, business development. Comic-Con event specialists.
  • Hilton Garden Inn, Hilton Hotels Corporation
    Director, Brand Marketing (Hilton Garden Inn)
    Hilton Garden Inn, Hilton Hotels Corporation Nov 2006 - Jun 2009
    Los Angeles, California, United States
    Led the development and execution of brand, broadcast advertising, social, and digital marketing strategy encompassing integration with all departments for global brand growth. Guided internal communications, loyalty, sales, operations, research, business intelligence, F&B, and revenue management teams in program development.* Heart of the Garden (Internal Team Culture Program) generated loyalty scores exceeding the competitive set by over 20%. o Service & Loyalty Tracking scores reflected HGI brand loyalty increased 3% YOY 2007 vs. 2008. o In 2009, HGI won its 7th JD Power Awards. o Increased productivity with monthly swag at each hotel by placing a poster featuring a different Team Member each month, exemplifying the value in action, how it affected a guest, and the hotel's overall business and brand loyalty, hung in the back of the house.* Established strategic partnership with Radio City Christmas Spectacular. Holiday Room program revenue and nights increased 100% year over year and delivered ROI of 3:1 with over 1.3 billion impressions for the brand. o Secured additional revenue streams with MSG’s parent company Cablevision, the preferred hotel of choice, and a Rockettes Summer program. o Local market Children’s Hospitals received tickets and a visit from the Rockettes.
  • Hilton Hotels Corporation
    Director, Brand Marketing (Hilton Hotels)
    Hilton Hotels Corporation Oct 2005 - Nov 2006
    Los Angeles, California, United States
    * Facilitated the revitalization of a legacy brand while growing and developing strategic, branded entertainment partnerships with the GRAMMYs, AVP, US Olympic, and Paralympic Teams. Oversaw the Hilton Harmony Tour schedule, a year-long U.S. tour featuring a celebrity-signed "Harmony Piano" making stops at 12 Hilton Hotels in 8 markets across the U.S. * Generated over 200 Million media impressions worth $1.6M in advertising value with the Hilton Harmony Tour and the Hilton Harmony piano's debut appearance on-stage at the 49th Annual GRAMMY Awards. * The Hilton Harmony Tour celebrated with a 100th Signature Concert held at the Hilton Chicago featuring GRAMMY Award-winning artist Kenny “Babyface” Edmonds, Buddy Guy, Chicago's Shirley King, and local High School students. The program received multiple awards, including: o 2007 Platinum, Gold & Silver HSMAI Adrian Awards o PRSA Prism Award, Sabre Award o PR Week Award, Silver Anvil Award o 2006 PRSA Prism Award (Internal Communications/Employee (06) Relations tool kit and Digital Press Kit), PR Week Award, Sabre Awards, TIA Awards * The Hilton Harmony Tour Grand Finale featured hundreds of Los Angeles music students and a performance by eight-time GRAMMY Award winner Natalie Cole. o Hilton Hotels donated $1,000 to the GRAMMY Foundation for each artist who autographed the piano over the tour to raise $100,000. o Facilitated the deal to auction the piano w Sotheby’s and Julien’s auctions.
  • Loews Cineplex Entertainment
    Director, National Ad Sales Marketing
    Loews Cineplex Entertainment Feb 2005 - Oct 2005
    New York, New York, United States
    Responsible for developing revenue-generating programs for the Ad Sales team and executing national marketing scope across the circuit with a local component.
  • Momentum Worldwide
    Account Director, American Express
    Momentum Worldwide Oct 2002 - Feb 2005
    New York, New York, United States
    Transformed American Express Ticketmaster Sponsorship into revenue generating investment. Raised charge volume $46M YOY at Ticketmaster and over $1.5M in incremental revenue. Launched Momentum’s Music and Entertainment division.* Delivered over $1.5M in incremental revenue at Ticketmaster for American Express in the program’s first year.

Sharon Sperber Skills

Integrated Marketing Sponsorship Marketing Event Planning Account Management Relationship Marketing New Media Marketing Strategy Creative Direction Partnership Marketing Event Management Consumer Marketing Brand Awareness Sponsorship Activation Interactive Marketing Social Media Marketing Digital Marketing Mobile Marketing Event Producing Brand Management Customer Engagement Strategic Partnerships Digital Strategy Strategy Live Events Branded Entertainment Guerrilla Marketing Production Managment Venue Search Permit Applications Hospitality Trade Shows Positioning Media Planning Sports Marketing Brand Architecture Brand Ambassadors Brand Development Strategy Venue Scouting Location Scouting Brand Development Digital Media

Sharon Sperber Education Details

Frequently Asked Questions about Sharon Sperber

What company does Sharon Sperber work for?

Sharon Sperber works for Inspira Marketing Group

What is Sharon Sperber's role at the current company?

Sharon Sperber's current role is AWARD-WINNING | VICE PRESIDENT | MARKETING, EVENTS / EXPERIENTIAL, BRAND STRATEGY, HOSPITALITY, LIFESTYLE.

What is Sharon Sperber's email address?

Sharon Sperber's email address is sh****@****ell.com

What is Sharon Sperber's direct phone number?

Sharon Sperber's direct phone number is +170257*****

What schools did Sharon Sperber attend?

Sharon Sperber attended Hofstra University, The Buckley School Of Public Speaking, Emerson College.

What are some of Sharon Sperber's interests?

Sharon Sperber has interest in Animal Welfare, Environment, Arts And Culture, Health.

What skills is Sharon Sperber known for?

Sharon Sperber has skills like Integrated Marketing, Sponsorship, Marketing, Event Planning, Account Management, Relationship Marketing, New Media, Marketing Strategy, Creative Direction, Partnership Marketing, Event Management, Consumer Marketing.

Who are Sharon Sperber's colleagues?

Sharon Sperber's colleagues are Nora Wilkerson, Keoji Morris, Venetta Scott-Hudson, Farah Brigante, Keegan Doolin, Yomali De La Cerda, Ben Stuck.

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