Sharon Sperber Email & Phone Number

Los Angeles, California, United States

Boost client service and business development, handling full-service experiential activations, production, client service, and project management. Responsible for Budgets, Analytics, Performance, Partnerships, Experiential Production, and Project Management. Client projects include:* Nissan ARIYA Northeast Regional Tour (2023 & 2024) - Multi-Day Summertime Consumer Activations* Prudential Financial - North2Shore 2024 Sponsorship Activations; Trade Show Booth Exhibits & Activations: Grace Hopper Celebration, Out & Equal Workplace Summit, and Prospanica Career Conference* got2b - NYC Pride and RuPaul's DragCon Consumer Activations* Bodymark by BIC and Design My Bic - Milwaukee Summerfest Consumer Activation* Harlequin - #SummerOfLove Atlanta Shade Festival Consumer Activation* Trainline - #YourTickettoEurope Grand Central Terminal Consumer Activation

Greater Los Angeles Area

Consultancy providing fractional CMO and brand marketing strategy in addition to special event production management services. Comic-Con activation specialist focusing on strategic guidance and government relations. Clients have included Amazon Prime, Netflix, HBO, NBC, Showtime, and AMC.

GOLD Ex Award - Best Virtual Event (B-to-B)GOLD Stevie Award: Virtual Events & ExperiencesProduced content targeting mid-level growth businesses for Dell Technologies. Limitless Innovations presents BOUNDLESS, hosted by Shankar Vedantam (from the Hidden Brain podcast). A 4-episode series of conversations with top thinkers in the fields of behavioral science, business, and psychology meant to help entrepreneurs rethink what it means to be an innovator. Evergreen content in each 45-minute episode focused on a specific topic around business growth. Results exceeded client expectations: * 63% return viewers from prior episodes * 82% average view per episode

Denver, Colorado, United States

Managed agency rebranding from LRXD to Common Good. Proactively contributed to new business acquisitions.

Los Angeles, California, United States

Led agency in business development, marketing, and operations. Significantly contributed to its success in the areas of consumer segmentation, customer data analytics, social, digital, and programmatic ads, and audience data. Maximized LTV and Go to Market (GTM) strategy for key clients, Therabody, Obliphica, and Apolis.

Los Angeles, California, United States

With nothing more than a logo and a cast (the venue was a construction zone, costumes were reams of fabric and the set was nothing more than lumber and paint), I needed to create awareness and sell tickets before opening. Content was created via a photo/video shoot that I directed and utilized in the development of a comprehensive marketing strategy including digital, social, search & display. Delivered consistently exceptional results, outperforming conversion rate KPIs with 4.5X (Social) & 9X (Search) ROAS within 45 days. And then COVID-19 hit and the show closed after previews.

Greater Los Angeles Area

SVP/Chief Marketing Officer responsible for managing teams in Los Angeles and San Francisco, hiring staff, and developing a marketing strategy focused on Awareness, Customer Acquisition, Retention, and Loyalty. Worked closely with key stakeholders, partners, brands, and outside agencies.* 30% - Increased first deliveries & lifted revenue YOY web traffic. * 63% - Grew YOY web traffic in 6-months. * 25% - Savings via reduced costs and revenue generation via Co-Op OOH Ad Program

Greater Los Angeles Area

Produced the award-winning, weekly summer outdoor movie, food truck, and live music event series later acquired by The Los Angeles Times. Managed and directed a diverse team, including agencies, production crew, and event staff. Negotiated all sponsorship contracts and strategic partnerships with brands including Showtime, Air New Zealand, KROQ, Netflix, Artist Shepard Fairey, Heineken, Subaru, and more. Created a full slate of entertainment programming.* Achieved 55% annualized revenue growth over 6-years (2012-2017). - Increased unique web visits by 323% and newsletter subscriptions by 46% (2012-2017). * Won Los Angeles Magazine's Best Outdoor Movie Event in our 3rd year of operation, 2014 (the only year it was a category). Largest outdoor screen projection with unobstructed views, clear sound, notable local bands, and curated food trucks. - The events generated donations over $40K to Best Friends and the NKLA initiative. - Southern California’s largest 100% dog-friendly event series.* Over 228% ROI in 6-months with innovative social media ad spend.* Front Porch Cinema on the Santa Monica Pier. Hired to produce and manage all partnerships and activations for this free outdoor movie series. * Depeche Mode 101 Rose Bowl - Over 2500 Depeche Mode fans attended the event.

Greater Los Angeles Area

Experiential marketing agency offering business development, consumer marketing program development, sponsorship sales, and activation programs. Managed location and event production logistics. Successful campaigns with various enterprises such as Showtime Networks, Fox, FX, DC Comics, Netflix, AMC, NBC, and Fiat, positioned the business for a profitable acquisition after 8-years, included with the Eat|See|Hear sale.

Los Angeles

Facilitated permit expediting, venue and site procurement, logistics, business development. Comic-Con event specialists.

Los Angeles, California, United States

Led the development and execution of brand, broadcast advertising, social, and digital marketing strategy encompassing integration with all departments for global brand growth. Guided internal communications, loyalty, sales, operations, research, business intelligence, F&B, and revenue management teams in program development.* Heart of the Garden (Internal Team Culture Program) generated loyalty scores exceeding the competitive set by over 20%. o Service & Loyalty Tracking scores reflected HGI brand loyalty increased 3% YOY 2007 vs. 2008. o In 2009, HGI won its 7th JD Power Awards. o Increased productivity with monthly swag at each hotel by placing a poster featuring a different Team Member each month, exemplifying the value in action, how it affected a guest, and the hotel's overall business and brand loyalty, hung in the back of the house.* Established strategic partnership with Radio City Christmas Spectacular. Holiday Room program revenue and nights increased 100% year over year and delivered ROI of 3:1 with over 1.3 billion impressions for the brand. o Secured additional revenue streams with MSG’s parent company Cablevision, the preferred hotel of choice, and a Rockettes Summer program. o Local market Children’s Hospitals received tickets and a visit from the Rockettes.

Los Angeles, California, United States

* Facilitated the revitalization of a legacy brand while growing and developing strategic, branded entertainment partnerships with the GRAMMYs, AVP, US Olympic, and Paralympic Teams. Oversaw the Hilton Harmony Tour schedule, a year-long U.S. tour featuring a celebrity-signed "Harmony Piano" making stops at 12 Hilton Hotels in 8 markets across the U.S. * Generated over 200 Million media impressions worth $1.6M in advertising value with the Hilton Harmony Tour and the Hilton Harmony piano's debut appearance on-stage at the 49th Annual GRAMMY Awards. * The Hilton Harmony Tour celebrated with a 100th Signature Concert held at the Hilton Chicago featuring GRAMMY Award-winning artist Kenny “Babyface” Edmonds, Buddy Guy, Chicago's Shirley King, and local High School students. The program received multiple awards, including: o 2007 Platinum, Gold & Silver HSMAI Adrian Awards o PRSA Prism Award, Sabre Award o PR Week Award, Silver Anvil Award o 2006 PRSA Prism Award (Internal Communications/Employee (06) Relations tool kit and Digital Press Kit), PR Week Award, Sabre Awards, TIA Awards * The Hilton Harmony Tour Grand Finale featured hundreds of Los Angeles music students and a performance by eight-time GRAMMY Award winner Natalie Cole. o Hilton Hotels donated $1,000 to the GRAMMY Foundation for each artist who autographed the piano over the tour to raise $100,000. o Facilitated the deal to auction the piano w Sotheby’s and Julien’s auctions.

New York, New York, United States

Responsible for developing revenue-generating programs for the Ad Sales team and executing national marketing scope across the circuit with a local component.

New York, New York, United States

Transformed American Express Ticketmaster Sponsorship into revenue generating investment. Raised charge volume $46M YOY at Ticketmaster and over $1.5M in incremental revenue. Launched Momentum’s Music and Entertainment division.* Delivered over $1.5M in incremental revenue at Ticketmaster for American Express in the program’s first year.

Bachelor Of Arts - Ba, Communication Arts, Psychology

Activities and Societies: WRHU-FM

Education record

Undergraduate Studies | Communication Arts (Radio)

Activities and Societies: WECB; WERS