James Hurst Email & Phone Number

Charlotte, North Carolina, United States

North Carolina

• Responsible for business development planning, marketing and event execution for more than a dozen distributors in North Carolina, Virginia, Maryland, Ohio and Pennsylvania• Worked to expand Duck-Rabbit’s points of distribution and volume throughout the mid-Atlantic region through relationship building with accounts and distributors• Coordinated Duck-Rabbit’s participation in events and festivals, including Brewgaloo (Raleigh), Winter BeerFest (Pittsburgh) and Busch Gardens Bier Fest (Williamsburg)• Executed brand-sponsored events, educating the public on craft beer, new products and ensuring Duck-Rabbit was well represented with an attractive event space to draw in new customers

Charlotte, North Carolina Area

• Responsible for brand management, regional business development and marketing for DBC’s global brands including Guinness, Harp and Smithwick’s• Consistently ranked in the top five out of a field of more than 50 Business Development and Quality Specialists for DBC across the country; ranked #1 for all of 2016• Contributed to local and regional marketing programming, sponsorships, and events for Guinness such as:o International Champions Cup soccer sponsorship – Event planning and execution for Guinness footprint during two-year summer serieso Guinness Supporters Club – Hosted consumers and guest speakers to drive brand affinity, sales and foot traffic at seven venues in greater Charlotteo St. Patrick’s Day brand sponsorship – Yearly sponsorship of Charlotte’s Uptown parade, bar/restaurant activations and festivals, and on-premise promotionso Researched and negotiated new sponsorship deals on behalf of DBC• Coordinated with partners including corporate Brand Managers, Area Sales Managers and sales teams to ensure sales goals were met and exceededo Participated in annual distributor planning to ensure regional sales and marketing goals laddered up to national brand objectives• Built relationships with high-profile owners and managers in restaurant and bar industry in Charlotte and throughout North Carolinao Responsible for account staff and consumer education about DBC’s products, including holding formal classes with staff where they learned about DBC’s core brands and innovation products• Created and deployed branded marketing collateral, merchandise and signage to distributors, key accounts and the end consumero Developed relevant locally focused messaging to drive attention and engagement with consumerso Ensured all events and promotional merchandise were compliant with DBC’s policies as well as local laws • Managed and allocated budget towards event costs, on-premise spends, point of sale signage and collateral, and promotional merchandise / swag

Salisbury, Nc

• Responsible for the execution of all facets of B2B beer sales, specializing in grocery and convenience store accounts• Fulfilled the marketing and sales needs of accounts while promoting new products

Charlotte, Nc

• More than a decade of journalism experience with NBC News, including writing, copy editing, story development, scripting, video editing and technical support• Coordinated, wrote and produced thousands of complex domestic and foreign news stories that aired on NBC’s nearly 200 network affiliates • Wrote, produced and edited both short and long form broadcast news stories• Entrusted with representing NBC News at seven Olympic Games (2002-2014), generating coverage for NBC’s network affiliates o Multitasked in a high pressure, deadline-driven environment• Responsible for copy editing scripts produced by the Foreign Desk • Promoted the best stories to NBC affiliates and News Channel’s international clients to strengthen their broadcasts• Measured and reported on package broadcast usage results, which led to optimized content and story creation

Charlotte, Nc

• Fulfilled archival video needs and historical research for NBC News Channel and its clients to help them present news stories in the most accurate and visually engaging way possible• Promoted to NBC News Channel’s Foreign Desk