Brand & Culture Marketing - Develop culture marketing strategies that resonate with diverse consumers from concept creation to execution. - Create marketing briefs and assets to support cultural moments including WGIS, Black History, Pride months, Mental Health advocacy, and more. - Research & present consumer insights and recommendations that influence diverse marketing strategies. - Build culturally inclusive influencer marketing strategies alongside influencer marketing coordinator that bring authenticity to brands concepts and programs. - Curate cultural experiential series in collaboration with local brands/organizations and diverse thought leaders. Grassroots Marketing- Created and implemented a grassroots marketing strategy that led to an increase in fan engagement and the acquisition of 1,000 new leads over two quarters.- Orchestrated all aspects of grassroots events, including budget management, logistics, staffing, and additional responsibilities, ensuring the seamless execution of campaigns.- Successfully oversaw and managed key club special events, including theme nights, kit launches, and fan festivals, resulting in increased attendance and positive fan feedback.- Achieved an 80% recognition rate among fans for cultural moments campaigns through successful project management in collaboration with various departments.- Provide guidance, mentorship, and support to two marketing interns, fostering their professional development.

Marketing Manager:Work alongside director or marketing to support in marketing content creation and updates.Cider Club Membership Management: Development of new “ Portland Cider Club” in late 2019; responsible for leading coordination of Cider Club Membership.Event Marketing Strategist: Creating consumer experience through community events in Oregon, Washington, and California. Organize internal events at Portland Cider Co. Taprooms. Support in driving the most value from Portland Cider Company sponsorships. Social Media Manager: Management of Portland Cider House – Hawthorne social media platforms, including Facebook & Instagram.Support in content creation for Portland Cider Co. & Portland Cider House social media platforms, website & e-blasts. Support in engagement/follower growth for Portland Cider Co. & Portland Cider House social media platforms.

• Assisting with the rebranding of organization and roll out of new website• Helping increase identity of organization through backstage and behind the scenes content • Assisting with marketing strategy, content, and delivery of upcoming shows and Jazz education

• Assisting with the rebranding of organization and roll out of new website• Helping increase identity of organization through backstage and behind the scenes content • Assisting with marketing strategy, content, and delivery of upcoming shows and Jazz education

• Assisting with in store and online promotional activities• Assessing results of online marketing campaigns• Helping to drive online traffic by assisting to keep company website and social media up to date• Assisting customers with purchases and providing product information to customers