• Business Development and Strategy support: CPG firm / ideation/insights | design/development | brand asset management (Trig - design, RTP, NC).• Evaluator: global, multinational experience; developed metrics and surveys; desk research; trained marketing and finance teams on data-driven insights using mixed-methods which increased brand loyalty and funding (WorldPulse - tech, Portland, OR).• Quant analyst: surveys, modeling, synthesis, data mgmt. (Girlstart - education, ATX, TX).• GM for hospitality/entertainment clients (VIP music services, spas, catering, restaurants, ATX, TX).• Privately-funded, immersive field research in street culture across the US, Mexico, Cuba, Brazil, and Ecuador to develop ethnographic abilities for needs assessments, innovation, and product development.• Familiarity with Adobe Creative Suites, Milanote, R, Stata, CRMs, Asana• Artistic direction; directed and performed in 6 shows, executing from creative concept to production, managing full project life cycle including communications across teams about shifting priorities to achieve production on time and with quality (HBMG Foundation - ArtSpark; Aztlan Dance)• Artistic consultation and critique for mixed-media art show, textiles and paint. RJ, Brazil.

- Recruited to lead product development by researching and analyzing what youth care about and the social trends that impact low-income and minority students.- Drove 2 new product initiatives, strategic brand management, process improvement and brand expansion.- Managed project with 6-member executive team to identify new concept and program attributes.- Designed qualitative methods for data collection to incorporate interviews, surveys, case studies, and desk research with a focus on consumer experience and tangential market trends to shape new program design. Collaborative recommendations moved into execution and are currently in process within a three-year strategic implementation plan with ~$3M budget.- Communicated scope, strategies, goals, and project status to executive and senior management in cross-functional teams to identify and shift departmental priorities and hire and onboard new staff in order to achieve new concepts and assets across numerous product categories and customer segments.- Using customer data insights and research, refined product design to phase in and measure attributes.- Style, peer, and case analysis drove marketing strategy.

- Coordinated and led multiple national health and wellness research projects simultaneously managing research and analysis. Software: Stata; Languages: familiarity with R, Python.- Executed and managed statistics and data management requirements and deliverables for user research.

- Initially hired to analyze environmental and technical risks, promoted after 6 months to manage a UX project on a new innovation team tasked with increasing knowledge quality from regional stakeholders which led to improved resource planning.- Collaborated with 5-member team to conduct primary research across 254 counties to inform and improve brand vision and reputation, marketing strategy, internal and external communications, and financial planning.- My expertise resided in collecting useful “street” data and articulating these insights to executive teams so that they could resolve major customer problems and improve agency outcomes.

Founded the Johnson-Haines House to support low-income individuals and families. Developed funding partnerships to cover 6 years of operating expenses and support 25+ individuals and families.- Offered networking services and a safe space for artists and individuals to develop themselves and their careers.- Partnered with the City of Austin for Juneteenth and African-American history month.- Awarded fiscal sponsorship for historical and cultural preservation of the building.

- Managed showings, bookings, and execution of over 75 weddings and events.- Improved CX by using a client-first strategy; achieved higher service ratings.- Built brand through strategic and creative leadership; led growth through improvements in marketing and brand strategy; improved visual aesthetic and design cohesion, procurement quality, and vendor selection (culinary, flowers, music, linens, art, experience design).- Shaped financial and sales strategy (discounts, pricing, bundling, partnerships) which led to increased revenues and acquisition.- Improved company reputation and profitability by translating business priorities into effective operational and customer service strategy.- A large portion of our clients valued sustainability; focused purchasing on local and sustainable sources to improve social, environmental, and business value prior to acquisition.

- Led data collection and analysis of a multi-year, multi-million dollar discovery project and kept operations running smoothly.- Planned, collected, and managed scientific research to improve organizational knowledge of “on-the-ground” market and consumer knowledge.- Developed human- and nature-centered metrics and analyses to evaluate long-term viability of ag-business model.