Sharron Scott Email & Phone Number

Hindmarsh, South Australia, Australia

South Australia, Australia

Providing overarching brand management, guidance and application advice to multiple operational business units, including managing and communicating brand guidelines, overseeing advertising and other marketing-related activities to ensure consistent branding across marketing campaigns and platforms. Supporting operational business units to manage, promote and strengthen the AnglicareSA brand and market position through coordination of effective marketing programs and strategies.

Australia

At Life Without Barriers I have worked with Strategy and Engagement Business Partners, Directors and Operations and Program Managers to deliver against the marketing and growth requirements for a range of client services teams (Children, Youth & Families, Foster Care, Disability, Mental Health, Aged Care, Alcohol & Other Drugs Counselling, Homelessness) across multiple state markets.I have developed, managed, implemented, and evaluated state-based strategic marketing and tactical plans for each service area, including SWOT analysis, external market analysis (market overview, peak bodies and key stakeholders, key competitors) organisation analysis (marketing objectives, client status, target markets), marketing strategy (brand positioning, growth strategy) and marketing mix encompassing traditional media (TV, radio, outdoor, transit and press), digital and social media (Google search & PMAX, Facebook, LinkedIn, website), online and print publications, community engagement and events, webinars and information sessions, sponsorships/partnerships, public relations/media and marketing collateral.My responsibilities have encompassed managing development and distribution of key marketing assets, including TVCs, radio advertisements, video content, digital content and other marketing materials for both internal and external audiences (brochures, e-newsletters, posters, flyers, PowerPoint presentations etc.) ensuring they are in alignment with the Corporate Style Guide. I have managed annual state service area marketing budgets, analysed and reported on quarterly marketing performance and results for Directors and funding government bodies, coordinated winning award submissions and have lead the management of events for state offices in collaboration with the Client Services teams.

Adelaide, Australia

Responsible for developing a strong social media presence and strategy for Assured Home Loans, Assured Property Group and newly established Assured Financial Wellness franchises across several platforms including Facebook, LinkedIn, Instagram, Twitter and Google Business in the highly competitive SA property and finance markets. The role also included generating quality sales leads for property investment, loans, financial planning and other services through social media, website, EDM, events (networking), strategic farming of existing client database and traditional advertising mediums.Management of all online content and marketing including website management, lead gen and traffic advertising on Facebook, LinkedIn and Google Business, and Google AdWords and Retargeting campaigns.Upgrade of existing websites to incorporate high converting landing pages, prepare new content, improve SEO and continue to maintain and enhance.Provided “Strategic Networking” training for Assured Consultants and established an on-going networking strategy for the company to build a contact base of potential future clients and referral sources.

Modbury North, South Australia

Management and development of all marketing activities including brand building, lead generation, website development, events (seminars & networking), franchise liaison and support, advertising (traditional, digital and social media) and marketing collateral.

Adelaide, Australia

Responsible for development and implementation of strategic marketing and business development plans for the firm and each practice group, website development, advertising, promotional and communication campaigns to strengthen market position, brand awareness and reputation in key markets.Identified and captured new business opportunities, built strong ongoing client relationships and worked with relationship partners on key accounts and referral sources to develop and implement targeted campaigns and key account plans to increase revenue and position the business as the law firm of choice.Developed relationships with key industry groups and associations to facilitate lead generation and profile-raising activities (e.g. hosting and/or presenting seminars, briefings, workshops, discussion groups and providing relevant legal updates and articles).This role also involved brand development, sponsorship management, internal and external communications and networking strategies, preparation of tenders, capability statements and client proposals and marketing budget management.

Adelaide, Australia

Responsible for marketing & business development at this independent commercial law firm, including:* Marketing management & communications * Preparation & implementation of strategic marketing & business development plans* Brand management & firm positioning* Website development & maintenance* Social media* Business development * Practice group development* Industry group management* Client relationship management * Knowledge management & market research* Event management* Strategic sponsorship management* Public Relations* Budget management & control* Tenders, capability statements & proposals

Adelaide, Australia

Responsible for driving all business development and marketing programs for the firm, including marketing & business development plans, brand management, website development, marketing communications, public relations, sponsorships, event/function management, tender preparation, social media, budget control, industry & practice group management & development.

Adelaide, South Australia

In this role I successfully established the complete marketing function in a Greenfield environment - developed and managed all aspects including branding, website, events, memberships, industry associations, advertising, promotions, communications, sponsorships, promotional material etc. to establish and maintain brand awareness within specific target markets.I managed the marketing and business development function to ensure outcomes were measurable and valuable.

Adelaide, South Australia

Working closely with the national sales team, I was responsible for planning, implementing, managing and assessing all national marketing and promotional activities for Balfours.Key responsibilities included leading a team of three; preparing and implementing the annual national marketing plan incorporating positioning and growth strategies for Balfours' corporate entity and its diverse stable of brands; managing all marketing communications and PR activity; coordinating and leveraging state and national sponsorships with specific Balfours brands - including AFL Clubs (Adelaide Crows, Port Power, Collingwood and Carlton), all SANFL Clubs, Tennis SA, SACA, Adelaide 36ers, Netball SA/ETSA Park, City Muster/Entertainment Centre, Royal Adelaide Show, Clipsal 500; conducting market research and collaborating with sales and product development teams to create new products to suit changing consumer tastes.

Adelaide, South Australia

In this role I was responsible for successfully re-positioning Rundle Mall as the shopping precinct of choice and the preferred destination for promotions, major events and performances through various marketing, advertising, communications, and promotional strategies; and close collaboration with external organisations, community groups and media. Key responsibilities included managing a team of three marketing professionals, initiating, planning, developing, implementing, managing and assessing all marketing and promotional activities for Rundle Mall to achieve an optimum return on investment for the Adelaide City Council, property owners and Mall traders, including maximisation of retailer sales and profits.

Adelaide, South Australia, Australia

Developing, managing and implementing marketing activities and campaigns for the SME market including marketing strategy development; direct marketing campaigns; advertising; sales support and promotional material; quarterly newsletters; maintenance of website pages for the sector; identifying, managing and leveraging business-related sponsorship opportunities; programming participation in trade shows, seminars and exhibitions; initiating relevant market research; and managing the monthly Market Intelligence Report.

Adelaide, Australia

In this role I worked with other members of the Marketing Department as a team to develop new initiatives and directions for the association.I was responsible for all marketing activities and campaigns for a variety of RAA products, services and initiatives including: Show Your Card & Save loyalty program, Security, Touring, RAA Shop, Battery, Driver Training (including Adventure 4WD), Technical Department, Approved Repairers and Country Services.

Bachelor Of Business Degree, Marketing Major

Bachelor of Business Degree (Marketing Major)

Social Media Coaching Program, Marketing

The Social Media Landscape Social Media Content Roadmap Social Media Engagement Plan “SNAP” Social Networking Action Plan Social Media.

Advanced Social Media & Strategy, Marketing

Social Media Strategy Canvas Facebook Advanced Hashtags Twitter Advanced Social Media Storyboarding Social Media Content Cycles &.

Social Media & Internet Marketing Essentials, Marketing

The Website, Content Management & Analytics Organic Search & The Long-Tail Content Marketing Blogging You Tube Facebook Twitter LinkedIn

Direct Marketing Certificate, Direct Marketing

Direct Marketing Certificate with Distinction