Sharuk Ali Email & Phone Number

•Heading up Ad Sales Research @ AtmosphereAtmosphere is the leading streaming TV platform for businesses, its ad-supported streaming service reaches over 100 million viewers in the US monthly across 50,000 venues worldwide.The platform, which was named on Fast Company’s 2022 Most Innovative Companies and Forbes’ Next Billion Dollar Startups lists, has been built from the ground up with proprietary content, technology and data to deliver unparalleled experiences for businesses and advertisers.

•Lead on the HBO Max Measurement workstream including helping overseeing the development of both ad & content measurement prior to the launch of the ad-supported HBO Max platform.•Managed campaign measurement on HBO Max, TBS, TNT, Adult Swim, Cartoon Network and truTV across 100+ digital campaigns (STB VOD, CTV, Desktop, Mobile) a month using resources including Nielsen VOD Content Ratings, Nielsen’s Digital Ad Ratings (DAR) and Comscore (VCE & CCR).•Led WarnerMedia’s efforts around continuous play/ghost streaming, specifically working with iSpot and their CTV verification initiative.•Led WarnerMedia's efforts to find alternative CTV co-viewing solutions, including working with partners like TVision. (alternatives to Nielsen Digital Ad Rating)•Along with the team, pushed for HBO Max to be measured on P2+ by getting rid of demo guarantees, expanding yield for the platform. Which is now becoming an industry standard.•Assisted with WBD’s alternative measurement & currency efforts, which includes working closely with iSpot, VideoAmp and Comscore (measurement & transactions) to gain in-depth knowledge of the methodologies, processes, and pros/cons of each measurement partner.•Lead researcher ensuring the validation of permissible 3rd party measurement vendors, for attribution and research (upper & lower funnel) by working in conjunction with legal & product.•Played a lead role in all WarnerMedia’s Measurement Initiatives, including Addressable TV, Co-viewing to CTV, Out-of-Home inclusion to Linear, new ad format measurement and alternative currencies.

•Managed and was responsible for the development of WarnerMedia’s in-house STB VOD measurement product, worked closely with FreeWheel & other measurement vendors in order facilitate the process. This initiative brought in millions of dollars in incremental revenue and cost savings. And is still the best measurement solution for STB VOD in the marketplace.•Led WarnerMedia’s efforts (since 2016) to convert most of the viewing endpoints from Linear TV to Digital (DAI), including the conversion of measurement products from Linear to Digital and conducting revenue impact analysis.•Worked closely with the legal teams to ensure proper ad and content data share with our external partners, which would not include any sensitive consumer data. •Digital go-to expert at WarnerMedia, including working very closely and understanding the roles of Ad Ops, Trafficking, Legal, Data Governance and Yield Management.•Responsible for the maintenance and updates to Turner/WarnerMedia's internal and external linear/digital hierarchies with every change in sales structure, content breakouts and new parent company.•Part of a hit team that tested new measurement and planning products including FreeWheel's Ratings Based Planning (RBP) and Adobe's Ad Currency Optimization.

•Maintained trackers, including estimates, for NBA TV and other competitive sports programming.•Created sales materials and performance report cards for March Madness and NBA TV.•Provided the Finance & PR teams with success stories, highlighting the strength of Turner Sports.

•Managed the National Research Department which collectively addressed 60+ requests a week from the sales and marketing teams.•Created, managed and updated various databases that housed yearly/monthly/weekly data for Nielsen Ratings, Frequencies, Attendance, Recall and Likeability.•Oversaw the research portion of NCM’s entrance into the “Television Upfronts” which included making presentations and gathering data for 150 meetings during a 5-month period.•Tracked and analyzed consumer reaction to NCM’s weekly pre-show that ran on 17,000+ screens and shown to over 700 million moviegoers across the U.S.•Updated NCM’s databases which housed internal and competitor data by DMA for all 210 DMAs.•Awarded the Outstanding Achievement Award at National CineMedia.