Sofia H. Email & Phone Number

Chicago, IL, US

Lancaster, Pennsylvania, United States

• “Value vs Effort” Prioritization Strategy: Enhanced code infrastructure, reducing technical debt and enabling feature rollouts 10 times faster than previous deployment on the InSight License Management Platform through.
• Customer Interviews: Conducted 30+ customer interviews to identify user segments based on demographics and behavior, aiding in the development and feature prioritization of the InSight Mobile App product.
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• High-Fidelity Prototypes: Created high-fidelity prototypes using Figma in collaboration with the UX Design team, aligning design with product goals, functionality and user expectations, and boosting user engagement by.
• User Engagement KPIs: Developed DAU(Daily Active Users)/MAU(Monthly Active Users) KPIs to monitor user engagement & retention, increasing daily active users by 15% in six months.
• Product Vision and Alignment: Defined and evangelized product vision for the team, communicating with engineering, UI/UX, and marketing teams, to ensure alignment and cohesive execution. Show less

Los Angeles Metropolitan Area

• Marketing and Pricing Strategies: Developed effective marketing and pricing strategies aligned with target customer preferences and willingness to pay, boosting user adoption rate by 60%.
• Agile Methodology: Implemented agile methodology and conducted bi-weekly sprints to streamline CRM processes, reducing work hours by 10% and increasing efficiency and customer satisfaction due to regular iterations.
• SQL Optimization: Optimized SQL… Show more
• SQL Optimization: Optimized SQL queries such as indexing and fine tuning database queries, reducing data analysis time by 15%, and improving customer experience with faster product information access and order.
• OKRs and Process Improvement: Implemented Objectives and Key Results (OKRs) framework to identify process improvement opportunities, reducing product development errors by 20% and streamlining the product development.

California, United States

• Market Research & User Testing: Developed a compelling value proposition for EIS technology to scan degraded batteries, using market research, user testing, and iterative refinement to achieve a projected 90% user.
• A/B Testing: Conducted A/B testing on product websites using Optimizely and collected user data, leading to a 40% increase in customer acquisition by making data-driven user experience improvements.
• Agile Prioritization and Planning: Utilized the… Show more
• Agile Prioritization and Planning: Utilized the "Value vs. Effort Matrix" prioritization technique and led the creation of the product backlog, sprint backlog, and sprint plans during sprint planning sessions.

India

• Product Launch: Launched a Patient Portal for healthcare providers, automating claim approvals with SQL, reducing manual data entry errors by 50%, and enhanced patient’s data security, leading to faster processing and.
• Product Lifecycle Management & MVP: Managed the product lifecycle from ideation to execution, and developed a Minimum Viable Product (MVP) with a product vision to create a secure and user-friendly platform for.
• Product Lifecycle Management & MVP: Managed the product lifecycle from ideation to execution, and developed a Minimum Viable Product (MVP) with a product vision to create a secure and user-friendly platform for.
• Market Research and UX Improvements: Conducted market research and customer discovery, including UX explorations with A/B testing and customer feedback, resulting in a 25% increase in user engagement and a 15% increase.
• Stakeholder Engagement and Communication: Improved product adoption by engaging with stakeholders including customers, internal teams and executives, through regular meetings, user training programs, and metric.
• Engineering Guidance through User stories: Developed use cases, user stories, and wireframes to guide the engineering team, increasing efficiency by 40% in claim approval activities like data entry, validation and.

India

• Automation of Loan Management System: Implemented OCR technology in the Loan Management System, automating document data capture from scanned documents for streamlined workflow, improved accuracy, and enhanced.
• Customer Insights and UX Enhancement: Conducted 30+ customer discovery interviews and collaborated with the UX team to address product pain points, enhancing user experience with targeted solutions.
• Product Roadmap… Show more
• Product Roadmap Development: Developed a product roadmap to enhance the UI and streamline the loan application process using MoSCoW prioritization framework, defining quick wins, milestones, and success metrics.
• MVP Prototype Design: Designed and iterated on MVP prototypes using Figma, translating product strategy into visually compelling feature mockups, accelerating development timelines by 25% and improving user engagement.
• Data Analysis and Engineering Collaboration: Utilized statistical and trend analysis to provide valuable customer insights and presented detailed Product Requirement Documents (PRDs) to the Engineering team for.

Master Of Business Administration - Mba, Information Systems And Marketing

MBA Student (STEM)

Master Of Computer Applications - Mca

Bachelor Of Commerce (B.Com), Business/Commerce, General

Graduated with Honors in Commerce