Shashank Rawat Email & Phone Number

New Delhi, Dl, In

Gurugram, Haryana, India

Category Lead:Driving product marketing strategy for a diverse portfolio of products, ensuring alignment with business goals and market needs. Product Strategy & Roadmap: Define and shape comprehensive product strategies and roadmaps, driving long-term business growth and product innovation.New Product Development: Spearhead the NPD process, from ideation to market launch, ensuring products meet both customer expectations and company standards.Product Lifecycle Management: Oversee the entire product lifecycle, ensuring successful market introduction, growth, and sustained relevance.Product Performance & Iteration: Monitor product performance post-launch and implement iterations to improve functionality, customer satisfaction, and market fit.Product Gap Analysis: Identify unmet market needs through detailed analysis, and proactively develop solutions to fill product gaps and drive growth.Go-to-Market Strategy: Formulate and execute go-to-market strategies based on business objectives, market trends, and competitive landscape.Product Evangelism: Advocate for product vision both internally and externally, fostering understanding and enthusiasm among stakeholders and customers.Channel Marketing: Collaborate with sales and channel partners to optimize marketing strategies, enhancing market penetration and sales performance.

Gurugram, Haryana, India

Product Lifecycle ManagementNew Product DevelopmentFormulate GTM strategy for solar category basis the business goalsNew Product Launches: 3 Phase Solar Hybrid TX series (10KVA-250KVA), Liftverter Series (Lift inverters: 7.5KVA-40KVA), TopCon Solar PanelsProduct Upgradations: NXG e series, Solarverter PRO eco seriesSolar Category Product Launch Business Analysis, Planning & HygieneProduct Gap AnalysisProduct Categories Content CreationWebsite product category content managementChannel marketing

Gurgaon, Haryana

• Solar Category Product Launch and Lifecycle Management:o Formulate and manage product roadmap and lifecycle • GTM Strategy:o Steer PAN India Product Launches and Capability Building assistance o New Product Launches: NXG Series, NXG PRO Series, Solarverter PRO Series, Hybrid TX Series, Solarverter Series, Microinverters, Mono PERC Half-cut Solar Panel, Solar Batteries Range Extensiono Product Upgradation: NXG+ Series, NXT+ Series, Solar Panels, Grid Tie Inverters • Business Analysis, Planning & Hygiene:o Gross Margin reporting, analysis, improvemento Price List creation, approvals, release • Product Gap Analysis:o Continuous Competition Price, Specs Benchmarking as per market trend • Product Categories Content Creation:o Drive solar product category content creation across all platforms with adequacy and accuracyo Ensure launch readiness of new product launches • Digital Marketing strategies as per business model:o Guide Marcomm team for execution as per product category requirement• Website product category content management:o Timely audit of products listed on website• Channel marketing:o Category Scheme assistance o WRS dealer portal assistance

Gurgaon, Haryana, India

Marketing collaterals management Product benchmarking and researchCompetition, market and consumer research Product launches and promotional activities

Gurgaon, Haryana, India

Brand activationVendor Management Marketing CollateralsKiosk managementCoordination of partner events

Noida

Creation and validation of business processes based on iQMS (HCL) methodologyConfiguration Management of HCL iQMS portalHandling the role of ‘Project Manager’ for Quality (iQMS Portal) for HCL Infosystems / Services.Standardization of Quality Management System DocumentsPortal Release Management

Pgdm, Marketing

Bachelor Of Technology (Btech), Computer Science

Activities and Societies: Cricket club Snooker Club

Science