Attempted the CSE Mains Examination 2023

New Category Development - Personal Care1. Market Scan and Competition deep dive - Product Portfolio and Marketing Communications2. Brand Naming Exercises as per BriefNew Sub-Category Development - Too Yumm1. Omnichannel Promotion Strategy - TVC/Digital/OOH etc.2. Marketing Communications

New Brand Development 1. Liaisoned with internal and external stakeholders to ensure that the Gifting launch network is on schedule - Website development, Photoshoots, Marketing and branding agencies, HR, Legal, Finance teams2. End-to-end ownership of all third party tie-ups in the citya. On-boarded strategic partners b. Shortlisted the offerings that need to be sold c. Commercial negotiations on TOT d. Maintained relationship with the vendors in terms of customer service, complaint redressal and financial reconciliation 3. End-to-end ownership of in-store assortment on the portala.  Liaisoned with store and CS teams to ensure inventory of key items, order fulfilment through gift wrapping and delivery and customer service b.  Capability building of store teams to maintain hamper standardization

• Responsible for the overall digital branding and analysis pertaining to the institute• Communication with external stakeholders including agencies, media and the press• Analyze relevant keywords for the delivery of optimized content with regards to SEO• Undertake benchmarking activities of digital assets between MDI and other institutes

• Performing an active role in procurement, inventory management, sales and customer engagement• Gaining practical exposure in a running store that caters to over 600 students of the college

New Category/Brand Development- Market Research: Consumer insights- Competitive Landscape Analysis: Market Share and Product range- Branding Direction- Business Model- Commerical Model- GTM and Launch planning

Analysis of user journey on online grocery platforms & Analysis of Call-to-Action Touchpoints, like Banners, Notifications and Shop-By-Categories, etc in a regular and a less frequent online grocery purchase.The project included research and deep dive in:--Where all does the user navigate within the app to look for various products he needs in his basket. Categories: Personal Care, Grocery & Staples and FMCG Food-CTR influencers: offer communication, product pricing, visuals/imagery, contesting, etc-Secondary survey of 50 households was conducted to build the analysis further-Benchmarking of site merchandising of Grofers app against horizontal players-Possible strategies to push Private Label brands

Market Research and Brand CommunicationsConducted surveys and direct interviews to understand the perception of brands and the use of their products in the Indian Context.Ideation for specific activations and content calendars for promotions across various media to generate buzz for brands.

• Developed a comprehensive understanding of the import cycle and co-ordinated the periodic imports made by the company thereafter.• Shouldered various responsibilities that included inventory management, drafting of purchase orders and carrying out checks on goods.• Co-strategized pricing and discounting strategies to face competition in the category market; formulated unique schemes for the same• Planned and orchestrated the company’s online presence on a B2B platform working with a team of colleagues and web professionals.• Spearheaded the market development by increasing outreach to potential customers across various sectors and marketed our products.• Took charge of all correspondence, centralised them and catalogued them according to levels of priority and need for follow-ups.• Participated in and represented the company in trade fairs, locally and nationally which developed profitable dealer networks all over. • Conserved time and maximised efficiency by applying self-learnt knowledge of Microsoft Office and trained colleagues for the same.