Shashank Gupta Email & Phone Number

Gurugram, Hr, In

Gurugram, Haryana, India

Gurugram, Haryana, India

South Delhi, Delhi, India

• Developed and executed impactful Go-to-market strategy for a new product launch that propelled 250+ installs in first 2 months.• Ensured strategic messaging and communication for demand generation by identifying and documenting relevant ICP and buyer persona, and utilizing it in campaigns on channels including E-mail, SEO, marketplace listings, social media, and ABM.• Streamlined product lifecycle for improving user experience across onboarding, adoption, renewal, and upgrades by creating custom landing pages, e-mails, knowledge base resources, and marketing automation workflows.• Assisted in utilizing market and competitor research to evaluate new packaging concept for product aimed at ‘HubSpot Agencies.’ Collaborated with Product and Engineering team through design, testing, and release to build and launch the new pricing plan.

South Delhi, Delhi, India

• Worked on a performance marketing campaign project for a healthcare client who utilized Google & Facebook Ads with INR 10 Lakhs/mo budget, exceeding conversion goals by 24% through data-driven optimization of budgets, ad copy, and keywords.• Worked collaboratively within the team on various clients’ marketing operations projects; activities included setting up CRM, chat flows, automation workflows, landing pages, e-mail templates, reports, and dashboards on HubSpot.• Independently achieved the target of getting 150+ installations on a newly launched HubSpot CMS theme, through proper audience research, writing compelling copies, planning and executing targeted marketing campaigns.

Delhi, India

• Identified and onboarded 30+ indie artists using influencer marketing tools, and personalized social and e-mail outreach. • Assisted product marketing team in improving the onboarding experience of artists by gathering feedback surveys from them.

New Delhi, Delhi, India

• Grew LinkedIn page followers by 150% to 1.5K in my tenure by creating and executing a successful social media strategy.• Built and launched new website on WordPress using Divi theme; activities included its design, content, on-page SEO, and setting up of GSC & GA. Increased direct and organic traffic by 250% QoQ through publishing of 10+ blogs, and content marketing.

Delhi, India

• Contributed in SEO and search ads campaigns for an E-commerce client with comprehensive keyword research, resulting in a 19% increase in organic search traffic.• Worked in the content team to deliver high-quality SEO optimized blogs for the same client which gathered a collective organic reach of 15K+ views. Also contributed in developing PR articles, social media, and search ads.

Bengaluru, Karnataka, India

• Worked in a team of 7 to ideate and execute various social marketing strategies aimed at user acquisition. Successfully increased app-installs by 30% in 1 month.• Performed market research and user survey collecting 130+ with an objective to improvise product features and UI of the app.

Delhi, India

• Represented Internshala at CVS, DU to promote its internships and skill development programs among the students.• Increased the reach of Internshala trainings through WhatsApp, Telegram, and Instagram reaching 2000+ people successfully.• Achieved all the targets of the program and got promoted to ‘Trainings Captain’.

B.Com (Hons.), Marketing, Business, General, 7.5 Cgpa

B.Com (Hons.), Marketing, Business, General, 7.5 Cgpa

Activities and Societies: Rotaract, Green Brigade (Environment Society)

Class 12, Sciences With Mathematics, 92.25%

Activities and Societies: Business Plan Competitions

Class 10, General Studies, 95%

Activities and Societies: NCC, Quiz Competitions