Shashi Kumar Email & Phone Number

 Manage efficiencies in distribution, increase market share, and develop new products and new markets. Work out (SOP) Sales Operating Plans with budgets on revenue and spends from S.K.U level by channel by market. Prepare presentations on profit story models for key accounts and distributor sales personnel. Co ordinate closely with the advertising agency by briefing,monitoring,analyzing and finally supervising to see that brand values are communicated in the desired way. Work with promotion agencies and come up with creative solutions on BTL activities as well as for direct marketing activities to increase awareness and demand generation. Use the best communication tools for different sales channels. Assessing the right fit and executing it is the key to drive brands forward.Specialties: Be in the market place to understand competition’s strategy and use this feedback to come up with better and more creative solutions to counter such moves.Use market research companies – Quantitative & Qualitative to understand trends, market dynamics and the customer better and use this information in the most effective way for the brand.Prepare and present analytical and professional reports to management and develop strategic / tactical solutions in the interest of the company.