Making data informed decisions to align ad revenue growth with businessgoals, identifying growth opportunitiesTracking and reporting to leadership on performance metrics for Social Media (YouTube, Facebook, Twitter and Instagram) and automation for real time process improvementIdentifying monetization opportunities and driving new engagement in dis- play ads on website (Web, Mobile and Apps)Creating business plans for optimized affiliate marketing campaigns and driving new and existing partnerships

Client consulting on Brand growth accelerator, Customer purchase decision tree, Identify demand spaces,Insurgent brands and Market entry strategies for CP and retail clients

Pricing and Promotional strategy:Worked on building Price elasticity and promotional effectiveness model for200+ categories for CPG and Retail clients.Forecasting models:Predicting the future volume sales which feed either a Price advisor or Promotional advisor simulator tool.This is used for planning the optimum future price or the best promotion tactic for category and brand managers.Segmentation analysis: Creating Store level clusters(Price Zone and Promo Zone) for implementing similar Price and promotional strategies.

Entry level Strategies in Emerging Markets and Country Clustering. Market Mix Modeling to find elasticity and effectiveness acrossMarketing Parameters (4Ps) and using the inputs in DistortionAnalysis across the Product portfolio. Category Forecasting using Time Series Analysis in R for FMCG client. Tableau Dashboarding with BI integration by identifying Power 30Reports from 600+ reports across teams for a ConfectioneryCompany. Digital Marketing with Google analytics Dashboarding for Insightsand Recommendations.

Build Cost Variation Model across different store formats in UK. Survival Analysis by Failure prediction models across assets in store. Key recommendations and Insights using Tableau Dashboard forselection of High Priority Renovation Stores with comparison acrosscontrol group stores.

Market basket analysis to identify product affinities and generatecross sell; recommendations are being used in promotional offerdesign for the nation wide loyalty campaigns Regular reporting for Insight across POS data. Incident management and Problem management in terms of ITILframework. Operational and Management report generations in COGNOS. Business intelligence and Data warehousing - L1 support for inInformatica.

Assisting Seniors in Review of Tender Documents,Technical Scrutinyof Tender offers and preparation of TAR(Technical Appraisal Report ) Basic Design Data review and approval viz. PFD,P&ID, Process DataSheet of Equipment