Creative Production• Creative Direction and conceptualising• 2D / 3D Animation production• Motion Graphics Animation and Production• Online Editing/Compositing for broadcast on a short and long form basis• VFX animation and compositingTeam Management• Recruited, trained & currently directing a team of 5 FTE direct reports• Leading creative team brainstorming sessions, celebrating successes & empowering creative freedom• Incentivised the team & created an internal reward programme• Deployment of resources, managing timelines & quality deliverablesClient | Agency Relationship Management• Researched & sourced prospect clients & agencies, conducted pitches, presentations & signed terms of business• Authorised change requests & rebilling• Consistently increased client portfolio nationally & internationally• End to end project management from brief, scope, design, approval, communication & delivery with post-project reviewOperational Management• Business strategy, road map planning & execution, setting budgets, P&L accountability• Directing & producing digital campaigns & post-production TV commercials, utilising advanced 3D animation, motion graphics, compositing & VFX production skills• Hands-on, client-facing relationship building resulted in winning numerous key contracts from high-end international leadership conferences. Created audiovisual content from scripting, animating, shooting & editing corporate explainer videos including interviews with C-Suite members• Retained overall control of digital advertising campaigns across a range of mediums and digital platforms – YouTube, Facebook, Instagram, websitesAchievements• Generated continued year on year growth, on average 40% over the last 5 years• Achieved “lead online artist of choice” status for numerous directors & production company’s• Set up an internship programme, personally mentoring & guiding interns to achieve their full potential

Headhunted to join Bladeworks specifically to set up a specialist animation division (studio space, software, production pipeline setup)Team Management• Search & selection of a team which grew to 12 FTE direct reports (animators & designers) & a further sub-team of 5 FTE editors & compositors• Devised, implemented & embedded division processes, procedures & workflows• 360 management of team – resource deployment & daily creative direction, training & mentoring, performance, deadline management & general HRRelationship Management | Business Development• Generated a robust prospect client pipeline through communication, networking & leveraging existing relationships for referrals, lead generation & follow up• Engaged with advertising agencies, producers, post-production producers etc• Able to take & manage sole ownership of projectsOperational Management• Project scheduling, costing & quoting ensuring deliverables were met• Conceptualise, produce & delivery of digital advertising collateral for clients• Creative production & directing, producing – utilising strong 3D animation, motion graphics, compositing skills together with VFX production from digital & TV content production• Supported on commercial sets, directing commercials & corporate videos• Tracking artist progress & ensuring the integrity of tracking databasesAchievements• After 7 years of managing the division, spearheading numerous initiatives, achieved the status of top leading animation studio in the sector, furthermore, achieved 50% year on year growth, resulting in the highest turnover for a division across the business• Launched new TV channels for Zee Magic – conceptualised & produced the broadcast design package – channel identity, straplines, promotions, stings, branding & logo design• Collaborated remotely with Indian stakeholders, across time zones, language & cultural demographics

• Animation & visual effects creator for 3 feature films & television commercial campaigns, promoted to animation team lead, managing client communication & relationships• Set up postproduction pipelines