Drive the execution of the global brand marketing strategy by leading an integrated consumer activation strategy through the management of global PR/Media, partnerships, influencers, athletes and events.RESPONSIBILITIES:- DEVELOP & LEAD INTEGRATED CONSUMER ACTIVATION STRATEGY: Drive a harmonized strategy that creates brand demand & supports omni-channel business- DEVELOP & MANAGE EXECUTION STRATEGIES: Oversee internal & external teams to develop leading PR, Partnerships… Show more Drive the execution of the global brand marketing strategy by leading an integrated consumer activation strategy through the management of global PR/Media, partnerships, influencers, athletes and events.RESPONSIBILITIES:- DEVELOP & LEAD INTEGRATED CONSUMER ACTIVATION STRATEGY: Drive a harmonized strategy that creates brand demand & supports omni-channel business- DEVELOP & MANAGE EXECUTION STRATEGIES: Oversee internal & external teams to develop leading PR, Partnerships, influencers (including athletes), media planning and events strategies; including integrated campaigns as well as always-on best practices.- COMMUNICATIONS & AGENCY MANAGEMENT: Engage & lead consumer agencies (PR & Events) to drive tactics & deliver industry best concepts to market. Show less

Develop the vision, positioning and experience of the Roxy brand, globally. Communicate global goals and strategic implantation of brand execution to the regional level for all marketing platforms including social, digital, retail / trade marketing and PR / Media. RESPONSIBILITIES:- DEFINE POSITIONING OF BRAND: Develop set goals and positioning of the Roxy brand and how they are unique to the junior space.- CONTENT CREATION: Develop seasonal story telling moments through… Show more Develop the vision, positioning and experience of the Roxy brand, globally. Communicate global goals and strategic implantation of brand execution to the regional level for all marketing platforms including social, digital, retail / trade marketing and PR / Media. RESPONSIBILITIES:- DEFINE POSITIONING OF BRAND: Develop set goals and positioning of the Roxy brand and how they are unique to the junior space.- CONTENT CREATION: Develop seasonal story telling moments through video and image content creation to be used across all marketing platforms, globally.- COMMUNICATION: Responsible for communication and sign off of brand ideals and execution to all global marketing platform leads (PR, Social / Digital, Trade, etc.). - STRATEGY DEVELOPMENT: Collaborate with global platform leads on strategic development and execution of seasonal brand campaigns into respective channels. Show less

Manage seasonal campaigns from strategic development to execution, on a global level for the Roxy brand. RESPONSIBILITIES:- LEAD CAMPAIGN DEVELOPMENT PROCESS: Calendar and milestone development and implantation of all steps involved from campaign conception to go-to market date. - BRAND COMMUNICATION: Brand communication contact between Roxy Marketing and internal departments, as well as for global regions to ensure brand integrity. - RETAIL MARKETING LEAD:… Show more Manage seasonal campaigns from strategic development to execution, on a global level for the Roxy brand. RESPONSIBILITIES:- LEAD CAMPAIGN DEVELOPMENT PROCESS: Calendar and milestone development and implantation of all steps involved from campaign conception to go-to market date. - BRAND COMMUNICATION: Brand communication contact between Roxy Marketing and internal departments, as well as for global regions to ensure brand integrity. - RETAIL MARKETING LEAD: Responsible for brand representation in all aspects of retail marketing including: environments, in-store and online communications, merchandising and co/op management. Show less

Elevate the consumer experience through premium retail marketing efforts that maximize sales and marketing goals of the Quiksilver, Roxy, and DC brands in over 400 retail accounts.RESPONSIBILITIES: - STRATEGIC PLANNING: Development of retail marketing tools and processes. Developed and maintained retail marketing calendar to plan and execute against campaigns and product initiatives. Create tiered approach within top investment retailers based on image and volume.- CAMPAIGN… Show more Elevate the consumer experience through premium retail marketing efforts that maximize sales and marketing goals of the Quiksilver, Roxy, and DC brands in over 400 retail accounts.RESPONSIBILITIES: - STRATEGIC PLANNING: Development of retail marketing tools and processes. Developed and maintained retail marketing calendar to plan and execute against campaigns and product initiatives. Create tiered approach within top investment retailers based on image and volume.- CAMPAIGN & BRAND MANAGEMENT: Conceptualize retail marketing campaigns and sales initiatives through visual elements / POP – in-store and online, merchandise planning and product stories to attract and engage our target consumer. - RETAIL COMMUNICATIONS: Connect and leverage efforts in wholesale, licensee, and company owned stores through communication programs, events & promotions, and overall campaign activation. Lead the communication of retail activation programs and progress on key initiatives. Recap and analyze all investments at retail. Show less

Manage seasonal campaigns from strategic development to execution, on a global level for the Roxy brand. RESPONSIBILITIES:- LEAD CAMPAIGN DEVELOPMENT PROCESS: Calendar and milestone development and implantation of all steps involved from campaign conception to go-to market date.- BRAND COMMUNICATION: Brand communication contact between Roxy Marketing and internal departments, as well as for global regions to ensure brand integrity.- RETAIL MARKETING LEAD: Responsible… Show more Manage seasonal campaigns from strategic development to execution, on a global level for the Roxy brand. RESPONSIBILITIES:- LEAD CAMPAIGN DEVELOPMENT PROCESS: Calendar and milestone development and implantation of all steps involved from campaign conception to go-to market date.- BRAND COMMUNICATION: Brand communication contact between Roxy Marketing and internal departments, as well as for global regions to ensure brand integrity.- RETAIL MARKETING LEAD: Responsible for brand representation in all aspects of retail marketing including: environments, in-store and online communications, merchandising and co/op management. Show less