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Shaun Penfold Email & Phone Number

Business Intelligence Team Lead at Retail Directions
Location: Upper Brookfield, Queensland, Australia 9 work roles 3 schools
1 work email found @retaildirections.com LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Work email s****@retaildirections.com
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Current company
Role
Business Intelligence Team Lead
Location
Upper Brookfield, Queensland, Australia
Company size

Who is Shaun Penfold? Overview

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Quick answer

Shaun Penfold is listed as Business Intelligence Team Lead at Retail Directions, a with 53 employees, based in Upper Brookfield, Queensland, Australia. AeroLeads shows a work email signal at retaildirections.com and a matched LinkedIn profile for Shaun Penfold.

Shaun Penfold previously worked as Product and Resource Coordinator at Retail Directions and Analyst Programmer at Retail Directions. Shaun Penfold holds Bachelors Degree Information Technology, Information Technology from Cape Peninsula University Of Technology.

Company email context

Email format at Retail Directions

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{first}.{last}@retaildirections.com
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Profile bio

About Shaun Penfold

I am a passionate retail and technology software solutions specialist. I have 14 years’ experience managing retail projects and delivering modern architected solutions. Exposure to several fascists of the retail industry have allowed me to gain a wide understanding of different retail landscapes and architectures. For the last 6 years ti have been focussed on the Business Intelligence aspects of retail and driving change through actinoable insights. Dealing with internal stakeholders and clients. I have a creative approach to problem solving and enjoy solving complex problems.

Listed skills include Programming, Microsoft Sql Server, Data Analysis, Integration, and 22 others.

Current workplace

Shaun Penfold's current company

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Retail Directions
Retail Directions
Business Intelligence Team Lead
Upper Brookfield, QLD, AU
Employees
53
AeroLeads page
9 roles

Shaun Penfold work experience

A career timeline built from the work history available for this profile.

Business Intelligence Team Lead

Queensland, Australia

Retail Software Project Management (Planning, Estimation)Team Management (Code Reviews, Attendance, Planning, Career growth plans, Recruitment)Skill and Knowledge transferAgile Methodology and RitualsDevOps CI and CD configuration and policies for Quality Assurance

Analyst Programmer I

Brackenfell Cape Town South Africa

Responsibilities :• Designing, Developing and Testing software applications to solve business requirements.• Meetings with business users to determine requirements required for documentation.• Creating automated solutions to daily support issues faced by POS team.• Training and upskilling of junior team members, as well as enforcing standards by reviewing code.• Assisting support members with complex support issues.• Working alongside architects to design innovative solutions• Integration Build Master, deploying and checking builds to ensure they meet standards.• TFS Administration

Jul 2014 - Jun 2017

Programmer Iii

Brackenfell Cape Town

During this time I continued to reduce the amount of support work by creating patches to automate mundane tasks that our support team was performing. Continued with integration projects, And then started work on re-writing the existing Message Promotion system so that it could keep up with the influx of transactional data as well as design a front end so that the marketing department would be able to setup these promotions easily.

Jul 2012 - Jun 2014

Programmer Ii

Brackenfell Cape Town

Started to work more closely with the Message Promotion system as the demand from business increased as well as implementing new aspects to the system like integrating with 3rd parties to print wi-codes onto till slips. Created billing reports and integration to support printing free cellular airtime onto the till slips. As well as creating patches to automate support tasks and easily fix technical issues on the machines ie (Corrupt Framework, Corrupt IIS)

Jul 2011 - Jun 2012

Programmer I

Brackenfell Cape Town

I continued to learn and maintain more of the systems and interfaces between the POS and central systems. I now started to learn more about the syncing of software on some 1500 stores across Africa and developed and improved tools for keeping the software in sync. Also started working on the Message promotion system and making improvements as well as implementing a dynamic integration for 3rd parties.

Jan 2010 - Jun 2011

Student Intern

Brackenfell Cape Town

Started an internship with S.A's biggest retailer. Learning everything I could about retail, this included some in store training. I dealt with and resolved a lot of support issues while learning how the systems worked. Later I was given two programs that need to be written and maintained my code was reviewed and I started to learn about standards and not only making code work but work efficiently in terms of memory and cpu usage.

Jul 2009 - Dec 2009
Team & coworkers

Colleagues at Retail Directions

Other employees you can reach at retaildirections.com. View company contacts for 53 employees →

3 education records

Shaun Penfold education

12

Monument Park High School

Activities and Societies: Computer Club HockeySubjects: English Afrikaans Mathematics Accounting Business Economics Home Economics

FAQ

Frequently asked questions about Shaun Penfold

Quick answers generated from the profile data available on this page.

What company does Shaun Penfold work for?

Shaun Penfold works for Retail Directions.

What is Shaun Penfold's role at Retail Directions?

Shaun Penfold is listed as Business Intelligence Team Lead at Retail Directions.

What is Shaun Penfold's email address?

AeroLeads has found 1 work email signal at @retaildirections.com for Shaun Penfold at Retail Directions.

Where is Shaun Penfold based?

Shaun Penfold is based in Upper Brookfield, Queensland, Australia while working with Retail Directions.

What companies has Shaun Penfold worked for?

Shaun Penfold has worked for Retail Directions and The Shoprite Group Of Companies.

Who are Shaun Penfold's colleagues at Retail Directions?

Shaun Penfold's colleagues at Retail Directions include Kieran Mcnamara, Bradley Aries, Nathalie Ngankoy, Con Lintzeris, and Brad Charlwood.

How can I contact Shaun Penfold?

You can use AeroLeads to view verified contact signals for Shaun Penfold at Retail Directions, including work email, phone, and LinkedIn data when available.

What schools did Shaun Penfold attend?

Shaun Penfold holds Bachelors Degree Information Technology, Information Technology from Cape Peninsula University Of Technology.

What skills is Shaun Penfold known for?

Shaun Penfold is listed with skills including Programming, Microsoft Sql Server, Data Analysis, Integration, Team Foundation Server, Asp.Net Mvc, Sql Server Reporting Services, and Software Development.

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