Market Research Manager
Current- Managed a team of research analysts supporting buyers and vendors in key software markets, including HR, finance, productivity, design, and vertical industry- Analyzed large datasets using tools including R, Looker, and Sheets, informing senior leadership decision-making on team strategy- Developed data infrastructure, project plan, data visuals, and commentary for G2’s State of Software report- Provided training, editing and data visualization support to analysts and principals publishing data-driven thought leadership on B2B tech- Created dashboards in Looker and Salesforce to support thought leadership, market assessment briefings, and internal collaboration- Created vision, plans and materials for teamwide data storytelling training program, which reached over 25 different participants