Shaun Brown Email and Phone Number

• Contribute to Marketing Cloud support documentation on content builder, personalisation and data.• Leading training sessions with stakeholders to upskill the functionality and configuration of Marketing Cloud.• Using Content studio to create email templates with content blocks and implementing HTML coding.• Support internal users on good practices when using the Content studio; tasks can vary from previewing and testing, setting up dynamic content blocks, creating personalisation and checking email communications following branding rules. • Maintaining documentation and knowledge base for marketing technology products.• Working alongside Product Manager to improve the operation and adaptions the CIPD product portfolio.• Contributing to the development of an online training program for Salesforce Marketing Cloud users.• Reporting on monthly support activity to identify any problem areas requiring further investigation.• Maintaining advanced industry knowledge through regular research and training, supporting the wider marketing team and strategy by providing insights on relevant trends.• Set up Marketing Cloud accounts for stakeholders.• Making sure our project management tool Asana is kept up to date by weekly catch ups with individuals and teams via Microsoft Teams.• Managing 89 business units, making sure permissions and roles are assigned to the right user.

• Exported monthly send email reports.• Created data extensions using SQL this involved data counts, De-duping/ Overlaps and filters using measures and users’ filtering requirements.• Monitored daily imports from the data warehouse to all automation's and communicate any issues with internal users and third-party stakeholders.• Supported and advised internal users on Marketing Cloud data good practices, including filtering and SQL. • Performed regular data checks on Marketing Cloud to ensure users have efficient and GDPR compliant data to send emails daily.• Assessed and resolved incoming Marketing Cloud support requests ranging from 30 - 50 calls a week.• Worked with marketing teams on creating & monitoring automations, selecting data, and testing. • Aided colleagues in developing automated customer journeys with the brief given by the marketing team.

• Manage CRM systems and control incoming sales leads.• Matching customer requirements with the promotion of products and services.• Liaise with and attend regular marketing meetings with the franchised manufacturer.