Seo And Analytics Specialist
CurrentIncreased organic rankings for a broad range of higher education websites, consistently maintaining a competitive edge in the dynamic field of SEO. Achieved a 24% increase in conversion rates through data-driven insights and optimization.● Lead SEO Initiatives: Spearhead SEO strategies across higher education websites, increasing organic search visibility by 40% through keyword optimization and technical SEO improvements.● Comprehensive SEO Audits: Conduct detailed audits for websites with over 1 million pages, identifying critical gaps and driving a 20% increase in organic traffic within 6 months.● Performance Dashboards: Developed and implemented Looker Studio dashboards for GA4, improving client access to real-time data tracking and enabling a 30% increase in data-driven decision-making.● Cross-Functional Collaboration: Collaborate with engineering, analytics, and content teams to create custom solutions for optimizing website performance, A/B testing frameworks, and enhancing UX.● Algorithm Monitoring: Proactively track and adjust strategies to account for Google algorithm updates, including AI, ensuring consistent SEO performance and preventing traffic loss during recent core updates.● Tools: Google Analytics (GA4), Looker Studio, Screaming Frog, SEMrush, Ahrefs, Google Search Console, SQL.